1. Franchisees need to pay attention to the reliability of the brands they join. The reliability of the brand can be understood by visiting the stores on the spot or by industrial and commercial registration information. Through these channels, we can know the company's registration time, brand ownership and other information, and also know how long other franchisees have existed.

2. In addition to understanding the strength behind the brand, we should also pay attention to the specific service items included in the franchise fee, the specific quantity and implementation of these items.

3. Pay attention to the fit between the type of store opening and the actual business scenario. This fit refers to whether the products supplied by the store match the needs of the surrounding people. For example, opening a hardware store in a snack street will definitely not be good; At the same time, we should also pay attention to industry density. If you want to open a tea shop, then if there are already two or three tea shops on this street, you should choose another street.