With the development of beauty salon industry, more and more enterprises participate in market competition. According to preliminary statistics, in 20 17, the number of enterprises in the beauty and hairdressing industry in China was about 337,200, with about144,700 employees; Foresight Industry Research Institute predicts that in 20 18 years, the number of enterprises in China's beauty and hairdressing industry will exceed 340,000, involving1485,000 employees.
20 16-20 18 statistics and forecast of enterprises and employees in the beauty and hairdressing industry in China.
Data source: compiled by Prospective Industry Research Institute.
1. From the perspective of industry structure, in 20 16 years, the number of professional beauty enterprises (including manicure and bodybuilding) in the national beauty and hairdressing industry was149,000, accounting for 45% of all enterprises in the industry; The number of professional hairdressing enterprises is182,000, accounting for 55% of all units in the industry.
2. From the nature of enterprises, according to the statistics of beauty salon industry association, in recent years, private enterprises are the main market players in China's beauty salon industry, accounting for about 92%; Followed by foreign-funded enterprises, accounting for about 4%; State-owned and state-controlled enterprises account for about 3%; Other enterprises account for about 1%.
3. In terms of operation, according to the statistical data of China Beauty and Hairdressing Industry Market Prospect and Investment Planning Analysis Report released by Prospective Industry Research Institute, the turnover of the national beauty and hairdressing industry reached 3129.24 million yuan in 2065+06, up by 2.7% year-on-year. By the end of 20 17, the growth rate of turnover in the national beauty and hairdressing industry had rebounded to 3.59%, and the turnover reached 32,465,438+75 million yuan. According to preliminary calculation, in 20 18, the turnover of the national beauty and hairdressing industry is expected to be around 340.838+0.6 billion yuan.
20 15-20 18 statistics and forecast of the turnover of the beauty and hairdressing industry in China.
Data source: compiled by Prospective Industry Research Institute.
4. From the perspective of regional distribution, the consumption demand of low-end beauty and hairdressing services is scattered all over the country, while the demand of high-end beauty and hairdressing services is mainly concentrated in the important first-and second-tier cities in China, such as the Yangtze River Delta, the Pearl River Delta and the Bohai Economic Circle, thus forming a more obvious regional competition pattern.
According to the specific data, in 20 16 years, the beauty and hairdressing industry in East China achieved a turnover of 2421630,000 yuan, accounting for 36.18%; Followed by South China, the turnover was 923 14 billion yuan, accounting for 65.438+03.79%; Central China, North China and Southwest China also accounted for more than 10%.
Statistics on regional distribution ratio of beauty and hairdressing industry in China
Data source: compiled by Prospective Industry Research Institute.
Generally speaking, China's beauty and hairdressing industry has low entry threshold, scattered market and many participating enterprises, but the scale is generally small. In 20 16 years, the total market share of the top 20 enterprises in China's beauty and hairdressing industry was only between 1-2%.
Although the current market concentration is low, the trend of enterprise chain and brand has become increasingly prominent, which has promoted the upgrading and transformation of the whole industrial model. The data shows that in 20 17, the number of chain enterprises in the beauty and hairdressing industry in China reached 36,287, up by1.8% year-on-year; The number of stores was 173600, up1.0% year-on-year; The turnover of chain enterprises was 32.09 billion yuan, a year-on-year increase of 0.9%.
China's beauty and hairdressing industry has a bright future.
In the long run, the prospect of China's beauty and hairdressing industry is more optimistic. On the one hand, with the rapid development of economy and the gradual improvement of consumers' attention to health and beauty, China's health and beauty industry is growing by leaps and bounds: China's demand for beauty salons and cosmetics has surpassed that of Japan and South Korea, ranking first in Asia, and third in the world after the United States and France. The capacity of the whole market is huge. At this rate of development, Gome's market size will soon surpass that of France and even the United States.
On the other hand, with the official release of the first Quality Certification Standard for Health and Beauty Services in China, the Quality Certification Standard for Health and Beauty Services includes 1 1 parts such as management and use of beauty products, management of business premises, management of equipment and facilities, and personnel management. , standardized process management, node control, manpower allocation, etc. The health and beauty industry requires beauty institutions to set up separate disinfection rooms. And passed the national certification and accreditation supervision and management Committee. The release of the standard indicates that China Gome industry will enter a standardized development period, and the standardized management and service concept will promote the better development of the industry.
It can be predicted that the beauty and hairdressing industry will be in a stable rising cycle for a long time. It is estimated that in the next five years, the market size of China's beauty and hairdressing industry will maintain a compound growth rate of 4.56%, and by 2022, the market size of China's beauty and hairdressing industry will exceed 400 billion yuan.