The most effective marketing method of catering, in order to ensure the activities can be carried out in an orderly way, generally need to make preparations in advance. The plan is a written plan with strong operability, detailed rules and steps of specific actions, etc. The following are the most effective catering marketing methods.

The most effective marketing method of catering is 1 0 1, which attracts attention and realizes drainage.

People's attention is always attracted by special things, just like tall people, special looks or the better-looking one in the crowd will become the focus of attention.

For example, all kinds of online celebrity products that are still active now attract customers' attention by virtue of their unique attributes.

02. Deepen memory points and form repurchase.

People pay more and more attention to the environment of restaurants. Natural artistic conception, river and lake customs, small bridges and flowing water, harbor customs and street scenes frequently appear in restaurants, and a "landscaping wind" is quietly blowing in the market.

Presenting special visual features to customers, becoming restaurant labels, leaving a deep impression on customers, branding them in their memories and becoming unforgettable memory points, thus achieving the purpose of repeated purchases.

03, offline+online to play visual merchandising.

Now all kinds of marketing expenses are rising sharply. In the new era of big data and light catering, only by means of online marketing, using internet tools such as self-media, social platforms, online payment and video, can we interact more closely with consumers, shape the characteristics of restaurants and attract more online users.

04. Keep innovating.

There is a diminishing marginal utility effect in economics, that is, the more you have, the smaller its value.

For example, when you are hungry, give you a steamed bun, and you will feel very precious. This is your life-saving steamed bread. When I give you a second one, you will feel good. When I give you the fifth and sixth, you may not be able to eat any more. At this time, the value of steamed bread is not so important to you.

It's the same at dinner. If you eat the same dish every day, even if it is delicious, you will get tired of it. So do our customers. Some new customers are fine. If some old customers come to your restaurant for dinner, they will get tired of eating the same food every day, and they will go to other restaurants for consumption.

In order to avoid this situation, our restaurant should keep the innovation of conventional dishes and make consumers feel fresh, so that consumers will like to come to our restaurant for consumption.

05. Reduce the troubles of consumers.

In today's society where the pace of life is getting faster and faster, people are becoming more and more impatient. Many manufacturers try their best to simplify their products and let consumers get started quickly. Things that are too complicated are gradually eliminated by the market.

As a restaurant, we should also try to reduce the trouble for consumers. We can win many customers by treating consumers as children who can't do anything and wrapping up all the things that customers find troublesome.

06. Benefit consumers.

Xiaomi technology can become an industry leader in a short time. One of the most important reasons is that it has brought benefits to consumers, and sold high-end products at a civilian price, which has been sought after by many consumers and harvested a lot of rice noodles.

China is still a developing country, and many people are not getting rich. They like things with good quality and low price. When we do catering, we should also give profits to consumers, so as to win more markets. For example, sending some coupons and small gifts to consumers will make our customers very happy.

The most effective marketing method of catering II. Summary and key points of marketing plan implementation.

Trademark/Pricing/Important Promotional Means/Target Market

1, trademark, we need to locate a trademark suitable for our fast food restaurant, not too strict, so that everyone has the warmth of going home for dinner. For example, "homesick" fast food restaurants for students.

2. Pricing: The catering industry is a popular service industry, so the pricing must not be too high, because there are many restaurants of the same grade, so you should set the price at the same position as other restaurants, or if your purchase price is really cheap, you can take a low-price strategy to seize market share, but if the food in your restaurant is really different from that in other parts of the region, then you can use a differentiation strategy to occupy a certain market share from product differences.

3. Promotion means. Some preferential policies can be used to attract customers and make them pay attention to this newly opened restaurant when opening. For example, with an ID card, students from different places at home can enjoy free special soup.

4, the target market, open a fast food restaurant near the school, the target market is the surrounding student groups.

Second, the current marketing situation

1. Market situation: According to incomplete statistics, the catering industry in China accounts for 30-40% of the total market share. China is a big country that is very interested in eating, so various restaurants emerge one after another. Thereby gaining a huge market share.

2. Competition: With such a large market share, the competition must be fierce. Now there are several multinational chain catering enterprises that can occupy a certain market share in China market. The market share of many domestic chain enterprises in China catering industry is less than 2/3 of that of foreign enterprises. There are fast food restaurants around the school, but there are no fast food restaurants featuring homesickness.

3. Macro-environmental situation: This big problem can be roughly divided into two small problems: First, consumer groups. On this issue, within a given range, we know what food we like or like in this area through market research. Then take further tactics. Secondly, the demand situation, this problem is mainly to study the consumption level, consumption habits and some factors of the demand supply of catering industry in this area. Students' living expenses average 700 yuan per month, and food expenses average 400 yuan. The opportunity to choose a restaurant instead of a canteen is about once every two weeks. Most of the students in our school are foreign students. They can't go home easily to improve their food, so they are willing to choose restaurants to adjust their lives.

Third, service strategy.

Students hope to exercise their abilities through part-time jobs and earn some living expenses. They are more likely to arrange their time through part-time jobs near the school, so they can hire student waiters at low prices. Students serving students can make students feel more intimate and generally have higher quality, which is different from training and education.

The most effective marketing method of catering 3 First, make good use of friends circle.

As long as customers enter the store, no matter how much traffic, they can use the circle of friends. Take 6 or 9 photos of dishes and send them to friends circle. Copywriting can bring the store's address and activity information, send a dish, and reach the surrounding precise consumer groups. We just need to control the cost of delivering vegetables.

Second, keep old customers.

Scan the code to order food, drain all customers to the company number, and then register a customer service number to add these old customers. If a store has 1000 diehard fans, it can live a very moist life. This 1000 fan belongs to these old customers. If you don't have the energy to maintain these old customers, you can recruit a part-time user to operate, and the return here is far greater than the part-time expenditure cost.

Third, forum promotion.

I wonder if you still know what a forum is. No, forums are actually valuable in obtaining information about local life. Like the local forum in Shenzhen, the activity is quite high, and it costs a certain fee to advertise on it. If you post in your own shop, you don't have to pay, but try to write from the perspective of sharing, otherwise hard and wide will be deleted. Like the drainage of eating, drinking and having fun, it can also bring traffic to the forum.

Fourth, new product marketing.

To do a good job in restaurants, we must have the ability to develop new products and launch new products once a month or three months. A wave of free goods Jian marketing activities can attract many people to the store to participate in the activities, and the popularity will attract more consumers to the store. Slowly, the flow of people in the store will increase. New products are gimmicks, and often engaging in some interesting gimmicks can enhance the human touch of the store, and consumers will like it very much.

Fifth, low-cost drainage

The most effective way of drainage is always low price. If you have confidence in your products and can retain customers, you can use low prices to drain them. A 50% discount can attract many people to shop. For example, Shenzhen has a special channel for releasing low-priced activities, where a large number of foodies gather. This drainage activity should be limited, otherwise it will be snapped up as soon as it goes up.