The planning scheme of enterprise anniversary celebration: the first part: the theme of anniversary celebration.
The second part is the preparation plan for the anniversary celebration
1. Organizing Committee for the anniversary celebration;
2. Arrangement of celebration series activities;
3. Annual celebration staff mobilization meeting.
The third part is the arrangement of the anniversary celebration.
1, anniversary celebration;
2, the top ten suppliers selection activities;
3. Top Ten Member Selection Activities;
4, the top ten employees selection activities;
5, the top ten promoters selection activities;
6. Anniversary Appreciation Reception;
7. "Celebrate the First Birthday" staff gala;
8. "I grew up-"employee award essay;
The fourth part is the arrangement of annual promotion activities.
1, with a full set of newsletter and prize-winning activities;
2, "-the first anniversary celebration, layers of surprises to send gifts" activities;
3. "Scaling flowers, getting a good gift";
4. Biweekly shopping lottery;
5. "Today is my birthday"-birthday cake sending activity;
6. "Dedicated to the Dearest"-August 1st Army Day;
7. "My Heart" in the prize-winning essay activity;
8. China and Bulgaria join hands to create a better life;
9. 100 manufacturer's big reward;
10, Memorial Day-Film Festival;
The fifth part of the annual media publicity plan
The sixth part is the atmosphere layout scheme of the anniversary store.
Part VII Attachment
Enterprise anniversary celebration planning model essay 2 1. Pre-preparation of activities
1. Require employees to know the company's founding time and achievements in recent years, not only know, but also proudly publicize; You can practice through meetings in the morning, afternoon and evening.
2. In terms of meeting requirements, the level of the venue must be high, and the layout of the venue should be festive and warm. Hang lanterns; Pull some flowers; The gift exhibition area should be decorated with flowers and must be eye-catching. The overall layout of the venue should have a strong visual impact, and the music of the venue should be based on enthusiasm. Morning meetings must be encouraged to arouse the enthusiasm of employees.
3. Classification of invited customers: hardcore customers (who come to work for the Brotherhood) and new customers (referrals from old customers); Preheat mature resources (such as popular science collection) and stop serving customers (with good effect)
Second, the purpose of the activity
1. Through this activity, the corporate culture will be fully displayed, and customers' confidence in enterprises and products will be enhanced, so as to explore the introduction.
2. With the help of grand scenes, provide a better platform for the introduction of old customers.
3, through the atmosphere of the scene, increase the sales policy of buying and giving, and realize a high proportion of sales.
Third, the theme of the event
Warmly celebrate the fifth anniversary of the establishment of the marketing group.
Four. Activity flow
1. More corporate culture films such as club introduction and 20XX review will be shown before the meeting.
2, warm-up: large-scale dance performances, programs should be graded to mobilize the atmosphere of the entire venue;
3. Opening remarks
Step 4 introduce guests
5. Speech by company leaders
6. Speech by local leaders (can be replaced by typical customers)
7. 1-2 Festival performances (customer performances, employee performances, employees and customers performing on the same stage). It is best to interpret the story between customers and employees on the spot and present the enterprise purpose of "respecting heaven and loving people" in the form of sketches. )
8. Customers present calligraphy, paintings, plaques, etc. (3-4 local honorary customers will be selected, and the leaders will take the stage to issue certificates, take photos, host interviews, and speak for customers.)
9. Keynote Speech (Expert Lecture)
10, announcement of preferential policies
Verb (abbreviation of verb) prize setting
1. All customers who come to the event site will get a small gift (the gift depends on local preferences).
2. Set up prizes for the products purchased on site, increase the purchase and gift policy, increase the lottery of customers who purchase products, and attract customers with grand prizes.
The highlight of the Brotherhood is intransitive verbs.
1. This activity is a special celebration of the fifth anniversary of the establishment of the marketing group. The site will not only show a series of achievements made by the marketing team in the past five years, but also bring the latest international frontier health care knowledge to the university. You will have the opportunity to participate in the quality of life control project and experience the systematicness and authority of the top ten chronic disease solutions led by state administration of traditional chinese medicine Zhongwei Traditional Chinese Medicine Development Research Center, which I believe will benefit you a lot.
2. This activity, with high specifications, is a highlight of elderly health care in Changsha this year.
3. On-site enterprise members will be invited to bring you wonderful talent shows for the elderly, interpret the health and beauty of contemporary elderly people, and establish a new model of old-age life.
4. The leaders of the Organizing Committee of the Quality of Life Control Project visited the site, participated in activities and answered questions.
Authoritative experts will make a special trip to bring you the latest health knowledge.
6. All the old friends who take part in this activity will get a "souvenir".
7. The event site is colorful and the gifts and prizes are rich and varied.
8. Xiao Hui Group's series of products have received unprecedented preferential treatment, won numerous awards, and are extremely lucky. Customers can participate in various lottery ways, and the 1000 yuan grand prize is wonderful.
Model essay 3 1 Company's annual celebration planning scheme, purpose of the event
1, enhance corporate image and establish corporate brand;
2. Celebrate the 25th anniversary of the company;
3. Celebrate the promotion of special qualifications.
Second, the celebration time.
XX year XX month XX day
Third, the setting of the celebration leading group.
Secretariat: responsible for the coordination of the whole celebration.
Etiquette group: responsible for the reception and guidance of guests at the meeting and etiquette work.
Security group: the company security is responsible for the on-site security work and requests the public security department to assist in handling the off-site security.
Work, request the traffic police to handle the traffic outside the meeting.
Medical group: invite relevant medical personnel to form a medical group to deal with emergencies.
Publicity and reporting group: responsible for the advertising of the celebration.
Logistics working group: responsible for logistics support, preparation of equipment, celebration supplies and accommodation arrangements;
Four. Personnel invitation
1. Please design the invitation style specially designed by the company, which should reflect the corporate culture-casting fine products to pursue Excellence and reflecting the theme of the celebration-three happiness at the door.
2. Participants
About 5000 people from government leaders, celebrities, work partners, social media, community relations units and employees attended the celebration.
A. Government leaders: the Ministry of Construction, relevant leaders of X province, leaders of major governments of X city, and leaders of relevant competent departments (important leaders are personally invited by the chairman).
B. Partner: relevant representatives of construction companies, decoration companies and raw material companies (such as cement factories and brick and tile factories) that have business dealings with X..
C. Celebrities: well-known architectural designers, relevant economists and relevant personnel of China Construction Industry Association who have important influence in the whole country.
D. representatives of housing agencies in the community relations unit
E. employees of the company, representatives of local branches and employees of the company headquarters.
Verb (abbreviation of verb) propaganda and reporting work
1. Invite reporters from relevant columns of xx on the opening day; Invite relevant reporters from xx radio station to be present, make an appointment for news editing and editing of radio stations, TV stations and newspapers, make good preparations for news reporting, and strive to publicize and report the celebration activities of xx Group in different forms in relevant media.
2. Print gift bags and promotional materials to be distributed.
3. Advertisements for1/4 or 1/2 were published in xx 3-5 days before the opening, and advertisements for 1/2 or full-page Hongqing were published in these newspapers on the opening day.
4. The TV advertisement of15 seconds is broadcast on xx TV five days in advance, and it is broadcast 1-2 times a day. Suggest 1 month prime time broadcast; During the period, 1 minute feature film was broadcast twice a week to introduce the specific situation of xx Group.
5. It is suggested to advertise on xx TV station for 30 seconds at a time to deepen consumers' awareness and reputation of the market.
Six, personnel reception work
1, set up a special group to receive government leaders, celebrities, work partners, social media and community relations units.
2. Yangzhou Railway Station and Bus Station have special personnel to be responsible for the reception of foreign guests. (Vehicles of different specifications receive different guests)
Important government leaders should guide cars in cities.
4. Stay in different hotels according to the identity of the guests.
5. Depending on the identity of the guests, they will be accompanied by relevant personnel.
6. The admission of the distinguished guests is guided by a hostess.