The traditional concept of large-scale production enterprises is: supply creates demand. As long as it can be produced, customers will buy it, and enterprises will have profits, which is determined by the market and production capacity. In the new economic era, we should not only provide customers with goods, but also enrich the value of customers, so that customers can get more value-added feelings when consuming a commodity. Human nature management is to put customers' needs and preferences in the first place, and profits are contained in customers' demand for goods and satisfaction of customers' preferences. As long as customers' needs and preferences can be transformed into goods or services, profit is the natural result of this transformation. Therefore, the key to human nature management is to determine how to create a plan to enhance customer value, how to solve customers' concerns, and how to make customers feel but not fully express their wishes.
When the simple mass production mode can't meet the diversified and personalized needs of consumers, direct customization is put forward. It regards each customer as a separate market segment, and carries out marketing combination according to the specific needs of individuals to meet the specific needs of each customer. Its most prominent feature is to produce products according to the special requirements of customers.
Take learning motivation as the goal
Douglas McKern Gore, an American economist, wrote in his important book The Human Face of Enterprises.
It is pointed out that every manager has his own set of management philosophy, and his management philosophy depends on his views on human behavior. McGregor divides these traditional management philosophies into X theory and Y theory, in which X theory holds that most people are naturally lazy, lack ambition, hate responsibility and prefer to be directed, so employees' actions depend on guidance, and management depends on persuasion, reward, punishment and control. Y theory holds that people's development potential, the ability to take responsibility, the ability to face organizational goals and guide their own behavior are all inherent in human nature, and the responsibility of management is to let employees know their inherent characteristics, so as to develop these characteristics independently. Human nature management is a scientific management based on Y theory. The most basic function of scientific management is decision-making, and the most basic function of management in the network age is to seek the path and node of knowledge transformation. The uncertain market changes in the network era reflect the core role of management: promoting learning, inspiring inspiration and insight into the future. Encourage, synthesize and coordinate the efforts and contributions of front-line personnel, consider the overall situation from a higher perspective, and integrate the innovative ideas of front-line personnel into the unified strategic framework of enterprise development, so that enterprises can develop. Evolve into an organism composed of developed parts in an optimal way. Quality is the key to the success or failure of enterprises in the 1980s, and team sales with customers as real partners is the key to the success or failure of enterprises in today's era. However, the organization in the era of scientific management is a hierarchical organization with pyramid structure, with too many levels, too long and single channel for transmitting information and slow response. Functional departments are isolated from each other, and the flow of information is limited by boundaries. The information transmission between superiors and subordinates is often distorted and distorted. According to the old organizational structure, people with fixed positions in the organization can only perform fixed functions in that position, regardless of whether this function is conducive to meeting the needs of customers. The old hierarchical management system obviously cannot meet the needs of customer-centered enterprise strategy. However, all parts of the network organization are relatively independent, and there is a symbiotic relationship between them, and there is no separate boundary. Replacing pyramid organizational structure with flat organizational structure of network improves the efficiency of information transmission and work efficiency, and strengthens the communication between departments. In the new organizational structure, when a market opportunity appears, people with fixed positions in an organization will take their expertise into the project working group and play a new role as team members, and form a virtual team with their local team members until the team task is completed.
Take enterprise reengineering as a means
Enterprise reengineering focuses on the adjustment of enterprise management mode, which provides opportunities for enterprises to realize humanized management. Because enterprise reengineering is to determine how to deal with the market, how to identify potential markets and create new markets at a higher level, and reposition the role of enterprises in the market in this identification and creation. Enterprise reengineering attaches importance to cultivating people's learning ability, aiming at turning enterprises into learning organizations and enhancing the adaptability of enterprises from individual employees to the whole organization to the rapidly changing environment. The "human nature management" of enterprises is a new management idea and model aimed at the knowledge economy and global management practice. It is different from the traditional Taylor management, which emphasizes keeping pace. It stimulates people's subjective initiative by emphasizing management softening and humanized management to meet the needs of "rigid competition" in knowledge economy. Practice has proved that "human nature management" is a good strategy to strengthen "rigid competition" in the enterprise market and is worth popularizing.
Humanized management knowledge in the sense of traditional culture
Human nature knowledge training in enterprise management
Modern management attaches great importance to humanized management. Few people can specifically explain what "humanity" is. If you can't understand what human nature is, no matter how to do humanized management, it is not perfect. What I am talking about here is "humanity" in the sense of our traditional culture. For the elites of management to understand together!
Before explaining "human nature", let me explain a few points. First, it is still difficult to understand if we just talk about a few concepts, so we should take it as a real example. Second, since it is "human nature", then human nature exists in people all the time, so it will not be human nature here, nor will it be human nature in another place. Therefore, the following example illustrates the law of human nature from the perspective of physical health preservation. How to express human nature in other places should be used by yourself. Just like a teacher teaching students in class, eat an apple, eat an apple and have two apples. I had eaten a bowl of rice and a bowl of rice when I got home, so I should know that I also ate two bowls of rice. It is wrong to say that you have eaten three or four bowls of rice.
Let's talk about human nature ~! According to Guan Zi's Internal Work, the basic law of human growth is: keeping good-conforming-taking virtue-respecting without losing-everything has fruit (that is, success). According to the current social situation, I'm afraid one in ten thousand people can understand this. So when explaining these concepts, we still use examples to explain them. Let's use this rule to illustrate the aspects of health preservation and maintenance.
People are very busy at work, so it is difficult to have special opportunities to exercise, or they are too lazy to exercise. Is there any way to make exercise and work at the same time? Keep fit, nourish your heart and increase your wisdom while working, exercise in the process of daily activities, do a good job and exercise perfectly. It can be said; Yes
In order to illustrate this matter, first quote a proverb to explain it in transition. There is a saying that "you have a good appetite after eating enough." Knowing the effect of this sentence, you can deliberately do it in three meals a day. Maybe you really have a good appetite in this life. Then can you find a sentence, as long as you do it, all parts of your body will be well coordinated! And it can be done in daily activities. Sure！ This sentence is:
Respect and loss.
Here's how to do it;
This sentence is taken from Guan Zi's Internal Work, which means to exercise one's mind. The value of the industry can be compared with the later Tao Te Ching and Buddhism. For details, please refer to the detailed explanation of the insiders.
According to the viewpoint of the industry, people's structure is layer by layer.
Every checkpoint is like a solid Yugoslav capital, and nothing material or spiritual can be broken. Deal with it if it is broken, or you will get sick if you don't deal with it. How to maintain this fortress and how to deal with problems is to respect and lose. It means that when you encounter a problem, you should treat it with respect, no matter what the problem is, then catch it, don't let it get away, and try to digest it step by step. There are more and more things to know, and the ability to know things is getting bigger and bigger. Everything can be properly handled within a certain period of time to achieve the effect of peace of mind.
Why "stay at a respectful distance from others" can strengthen the body, nourish the heart and increase wisdom! If you are not at ease, you can take a look at the following detailed explanation:
To be respectful and careless, there must be methods. For example, when dealing with problems, there must be a standard. This standard is morality, which is simply goodness. There's a saying in the industry that "keep good and don't give up", which means you must keep a good breath. Because good things are living things, any problems you deal with are alive, and your physical quality will be good. Generally speaking, "anger hurts the liver, happiness hurts the spleen, sadness hurts the lungs, and fear hurts the kidney." Therefore, it is best to leave a good word in your mood. There is also a word "respect". If you respect it, your attitude will be stable. Is that emotions can be controlled by themselves. People often think of the East and the West. In an instant, I don't know how many thoughts have been repeated. If you treat them with respect, you will concentrate, and you will be able to grasp the problems you encounter instead of running away. Only in this way can you solve them slowly.
Kindness and respect are just a matter of mood and waiting. Next, form is also very important, that is, what form to do things and deal with things. The form requirement in the industry is "positive". In other words, don't ride horses by riding cows, and don't raise ducks by raising pigs. Don't sell dog meat by hanging sheep's head. For a person, the right thing is not to tilt your head, to dress symmetrically, and so on. Correctness in work means putting the tools and articles used in the right place, knowing people and things clearly, being decent and so on. Different environmental things and different processing forms have different understandings of "positive", and what kind of things are required are compared in what form; "Shape" has another advantage. There is a saying in the industry that "shape is good and morality is not good", which means that shape is right and there will be gains. In other words, there are ways to ride a horse, there will be a horse for you to ride, and everything for raising ducks is ready, so naturally there will be ducks to raise. If you can only ride a cow, you can't ride a horse; If you only have equipment for raising pigs, you can't raise ducks well.
Therefore, the way to be respectful and not careless is to keep a good heart, be respectful when encountering problems, be in good shape, and then solve all the problems encountered (including watching, listening, smelling, tasting and touching, etc.). ) just put it down. Let your body and mind not be disturbed and polluted. Always keep a heart of your own.
To put it more simply, it is to make at least one question clear in one day.
Always keep your original heart, so that, according to the meaning of the industry, it will be "normal punishment, self-sufficiency, self-sufficiency"; In other words, people will grow naturally without being disturbed.
There is also a function of staying at a distance. The term "Tao is full of shapes" in the industry means that it can enrich people's bodies. The process of staying at a respectful distance from others is also a cocky process, which is what the insiders say. If you do this, your body will be strong. That is, inner firmness. A strong heart does not disturb.
Why can't you be richer than three generations? Why do you die if you are satisfied with yourself? Why is exercise good? Why are you smart if you think too much? That is, "the Tao is so full." When the Tao moves, the shape is solid, and when it is strong, the shape is solid. If the Tao does not move, the form will not develop and will stop.
If we understand this sentence theoretically, it also conforms to the Taoist "inaction". Doing nothing means doing things according to the laws of things themselves, respecting without losing money, and also requiring that everything encountered should be thought clearly and not confused with each other. What should I do? It does not violate Buddhist thought, but should be equal, delusional and persistent. Clear-headed and sexual. The practice of respecting and not losing requires that the heart is not polluted by interference, so there is no obsession with anything. Keeping your heart is like seeing sex.
To sum up, if you want to be healthy, your heart will not be disturbed and polluted. How to do it is a word:
Respect and loss.
If it is expanded into a few sentences, it is (the heart is like an iron city, and the mood does not invade. Don't bother, don't mess, it's better to be safe. Stick to the good and walk according to the virtue. Conformity needs virtue, and virtue can govern everything )
It is not easy to really do this. First of all, it's hard to catch. Think about what you've been thinking for the past few minutes, and how many of them have been solved seriously! What's more, people are hard to resist temptation, and they are eccentric when they are tempted. Not your original state of mind. Therefore, we should be respectful and careless, take our time and do what we can.
If you do this at work, it is advantageous. If things are not handled, you have to do it while things are still there. Naturally, one problem has been solved, that is, to cultivate the habit of respect and neglect through work. Many enterprises' internal management systems violate the laws of human nature. We are conducting the course "Indoor Industry and Enterprise Management". I hope everyone can work in an environment that ignores respect in the future. Doing so is good for enterprises. If all employees properly handle everything with respect, this is exactly what enterprises need in their work.
People have been used to it for a long time, that is to say, being disturbed too much is too serious. What should I do? There are also solutions in the industry. I won't go into details here.
If you explain it this way, you will understand the laws of human nature more clearly. Or it is also appropriate to guide employees' work attitude in this way-that is, to correct their mentality and handle things respectfully and properly.
So how to apply this rule in enterprise management? Think about it, after thinking about it. Let's take a look at another article in our Zunde education training class, Enterprise Management System in Accordance with China's National Conditions, which is also an example. Still talking about these laws is just an example of management.
If we master the real laws of human nature, it will not only be beneficial to work and health, but also to all aspects of life. As mentioned above, one plus one equals two everywhere. Therefore, we advocate the system of "enterprise management in the office", hoping to promote people's quality of life to be more perfect! The enterprise system will be better improved!