For the "marketing" scam for the elderly, first give small favors, and then hook up the participating elderly people through performances.
Old people want to be cheap, but they spend a lot of money on health care products, ranging from several hundred yuan to several thousand yuan. The goods they get are only products worth hundreds or tens of yuan.
Not only can't save lives, but it may also delay the illness. When the victim suddenly realized, the building was empty.
How to break the "marketing" scam? Come, first understand its mode and characteristics, and then suit the remedy to the case.
"marketing" scam mode
"health lecture" mode
By distributing small gifts, lottery cards, etc. To attract and organize the participation of the elderly in the name of health lectures. In the meantime, vendors are caring and attentive to the elderly, and through "shaking goods" and "inserting cards" (shaking goods, bringing gifts in full the next day; Insert a card, that is, pay a small amount of cash in advance, get a card, return the prepaid fee in full the next day, and then draw a lottery from the card) and other means to close the relationship, win the trust of the elderly, and repeat the operation for many days, but on the last day, they will sell cheap health care products at a high price and disappear immediately after receiving the money.
"Hongmen banquet meal push" mode
This model is generally divided into two steps. First, organize a large number of lectures on health care and filial piety for the elderly to seduce them, brainwash them and introduce them to the health care products they sell. Then, select a group of elderly people who are deeply involved in it and have spending power, and invite them to eat and travel. And sell products in the process to get high profits.
Characteristics of "marketing" scam;
For the elderly, refuse to identify young and middle-aged people with strong ability.
The reason why unscrupulous merchants choose the elderly group is that middle-aged and elderly people have poor awareness of prevention, plenty of time, some savings, pay attention to health care, stick to their opinions and refuse to listen to persuasion.
Under the guise of imparting health care knowledge
At the beginning, the lecture only talks about health knowledge or life tips, and does not directly talk about health care products, medicines and other commodities to be sold.
Give away cheap goods to attract people
At the end of each meeting, everyone can receive 6-8 eggs for free, or a pack of cheap items such as dried noodles to attract more people to participate. Those who bring newcomers to the club can get more cheap items.
The "experts" will be fooled and will go into battle.
Some merchants claim to have invited more "experts" with titles and fabricated the titles of "experts", either national or world-class "scholars" to convince the participants. At the meeting, "experts" taught the old people health knowledge, drew out the products to be sold, boasted about the performance of the products, and claimed that they could cure all diseases. At the meeting, the trustee taught the "magic effect" used after the purchase, and bought a lot on the spot, which made the old people believe it.
Repeatedly brainwashing, making good use of emotional trump cards
At the meeting, the trustee repeatedly teaches the buyer the "miraculous effect" after using it, and then warns everyone of the consequences of not using it with negative examples, which usually scares cancer patients. Coupled with a "father" and "mother", many elderly people are overwhelmed and willing to pay.
How to break the "sales"
Protect yourself with legal weapons
The form of "marketing" is not prohibited by law, but in this process, it is a fictional fact to tout the efficacy of selling goods, exaggerate the performance of use, and fabricate a cure-all method. The purpose is to defraud money, which meets the constitutive requirements of fraud and is suspected of fraud. The crime of fraud is an act of defrauding a large amount of public and private property with the purpose of illegal possession, using fictional facts or concealing the truth.
Timely report
No matter the old people or young people involved, as long as they find such activities, they should promptly complain to the public security, industry and commerce, market supervision and management departments and call the police. Don't ignore it with the mentality that I didn't buy it, I didn't fall for it, and it's none of my business. I believe that as long as Qi Xin makes concerted efforts to report in time, unscrupulous businesses will have no place to live.
Children should pay more attention to the elderly at home.
Many children work outside the home, and they rarely meet once a day, and some even don't meet once a week or a month. Old people will inevitably feel lonely when they are alone at home, which gives criminals an opportunity. The empty room is in sharp contrast to the lively "conference marketing" platform, and many elderly people are willing to go. As long as children care more about the elderly at home and communicate with each other, these scams can be discovered in time and prevent the elderly from being deceived to a great extent.