1. brand awareness: the lack of brand operation ideas makes most skin management stores stay in the stage of making a living. Successful skin management stores have their own brand-specific logo, such as catchy store name, unforgettable store logo, ingenious space design and unified employee image.

2. Accurate customers: From the marketing point of view, it is necessary to ensure "regional accuracy", that is, to determine the target customer groups, and then conduct targeted marketing according to customer needs and consumption habits.

3. Micro-marketing: Micro-marketing refers to marketing activities conducted through social media platforms such as WeChat and Weibo. Beauty salons can promote through WeChat official accounts and small programs to attract more potential customers.