Wine has a history of more than 7,000 years in China, and it is recognized as the hometown of wine in the world. Since its birth, wine has got rid of the pure and concrete state of "things". From Huangdi's wine-making theory, Heaven's wine-making theory to Du Kang's wine-making theory, from offering wine to returning home with a glass of wine, from 19 15 Panama's gold medal to Maotai's diplomacy, wine is closely related to human politics, economy, military affairs, culture and art, and gradually accumulates and sublimates into a spiritual category. China people drink not for drinking, but for spiritual life, paying attention to "wine ceremony" and "wine virtue", paying attention to the unity of heaven and earth, and paying attention to the taste of drinking. At the same time, drinking is supplemented by poems, puzzles and various game activities, which sublimates drinking into advanced spiritual activities.

Wine culture is not only expressed through the material part-wine, but also through the personality and behavior acquired by human beings in transforming the natural environment, and the complex of customs, etiquette and consciousness accumulated from it. With the development of economy and the improvement of people's living standards, the content of wine culture is becoming more and more abundant.

First of all, Chinese wine culture embodies a high-level material demand or spiritual demand. According to Maslow's hierarchy of needs theory, human beings will only pursue alcohol consumption if their survival needs are guaranteed. Therefore, alcohol consumption contains a kind of advanced material enjoyment or spiritual enjoyment, and it is a kind of "perceptual commodity" based on cultural value.

Secondly, the content of Chinese wine culture is extensive and manifested in many aspects. Wine culture is manifested in the exploration and improvement of brewing technology. Thousands of years' experience not only forms a unique category of science and technology, but also is the historical and cultural accumulation of brewing technology. In terms of drinking utensils, all kinds of drinking utensils reflect people's historical progress in ceramic technology, firing technology and art appreciation, allowing people to explain and appreciate China's long-standing cultural connotation from another side; Folk drinking, the ritual system of worshipping God and the ceremony of respecting the old and loving the young are the most direct manifestations of wine culture. In the history of China literature, the wine prose, wine ode, wine poem, wine song and wine song of poets in past dynasties left admirable literary masterpieces for later generations. Therefore, there is a saying that wine is the yeast of China literature.

Thirdly, the implication and constraint of Chinese wine culture. Influenced by Confucian ethics, Chinese wine culture has formed a Confucian wine culture thought with "wine ceremony" and "wine way" as its main contents. Wine is regarded as a symbol of etiquette, and drinking is an important way for people to learn and give gifts in order to achieve harmony between man and nature. Therefore, Confucius once put forward that wine virtue is "only unlimited wine, not chaotic", that is, the number of people drinking is different, and there is no specific limit on the number of people, but you should stay sober after drinking and not be debauched, otherwise there will be no wine virtue.

Also, the homesickness of Chinese wine culture. The production or consumption of wine has been deeply branded with traditional wine culture, which still absolutely affects people's wine production methods and consumption habits. For example, people generally think that "wine is the fragrance of old age", and people who are used to drinking Luzhou-flavor wine don't like Maotai-flavor wine, which is the inherent inertia of most people influenced by traditional concepts. This obvious inertia is the expression of nostalgia of wine culture.