SAIC MG: Annual sales of 298,000 vehicles? The contrarian length is 1 1%
According to the data, in 2065,438+09, the sales volume of SAIC passenger cars reached 7,654,388+08,000, of which the sales volume of MG in 2065,438+09 was 298,000, an increase of 65,438+065,438+0% against the trend, surpassing Mazda, Lectra and WEY, and winning the sports car for three consecutive years. It is worth mentioning that MG brand achieved overseas sales of 654.38+039 million vehicles, up 90% year-on-year, ranking first in China's overseas sales list.
Specifically, in 20 19, the cumulative annual sales volume of MG ZS was122,000 vehicles, of which overseas sales accounted for 60,000 vehicles; Mg sold 6 1 1 10,000 vehicles in 6 years, and gained 250,000 owners in the 10th anniversary of listing, firmly occupying the "top three sports cars". MG HS seized 7 187 vehicles in May 438+February, up 104% year-on-year.
In terms of products, in 20 19, MG successively launched the new MG 6? 20T and 50T, pure electric MG EZS, plug-in hybrid MG eHS and other new cars, and upgraded the zebra system. Zebra 3.0 system is optimized for more than 700 experiences, such as adding Chinese-English mixed voice command recognition in voice interaction; Navigation and positioning are more accurate (the official claims that the positioning accuracy rate is 98% and the elevated road recognition rate is 99%). At the same time, 28 new functions such as AI commuting mode, 3D real scene and cool music have been added. It can provide more comprehensive and detailed services for users to use cars and travel.
In addition to the constant changes in products and technologies, MG is also actively deploying overseas markets. 20 19 12, SAIC officially cooperated with Singapore Eurokars? EV？ Pte？ Ltd. signed a cooperation agreement, and its MG brand will officially enter the Singapore market for sale. Since then, MG eHS plug-in hybrid, MG EZS and other models will also land in Singapore.
In fact, MG has already laid out overseas markets. Relevant information shows that since the first pure electric vehicle MG EZS landed in Thailand, up to now, MG has 20 19 MG pure electric 6? Global models such as 50T and MG EZS have successively landed in many overseas countries. Yu De, assistant to the president of SAIC, general manager of the international business department and general manager of SAIC International Trading Co., Ltd. once said, "Under the guidance of said's new four modernizations' strategy, MG has continuously carried out industrial layout and expansion on a global scale. For every three China cars that have been sold overseas, 1 car is SAIC and MG. "
Singapore is another important new market that MG has developed after exporting to more than 60 countries and regions, and will continue to explore other overseas markets. As Yu Jingmin, deputy general manager of SAIC Passenger Car Company, said, "With the development of fuel vehicles and the arrival of new energy vehicles, we find that overseas developed markets are more orderly, with higher requirements and greater opportunities."
In addition, 20 19, SAIC MG also gained a lot in the competition, 20 19? In the second round final of TCR International Automobile China Series in Ningbo, after a fierce contest of 13 laps, MG 6? XPOWER？ TCR finally beat Audi, Honda and other strong teams, and won four trophies, the champion of the team, the champion of the manufacturer, the champion of the model and the third place of the driver Zhang Zhendong.
SAIC roewe: 20 19 year sales of 420,000 vehicles? Year-on-year growth of 4%
In addition to SAIC MG, SAIC Roewe, a subsidiary of SAIC Passenger Cars, also achieved good results on 20 19.
According to the official data of SAIC Roewe, its sales volume in 20 19 was 420,000 vehicles, up 4% year-on-year, especially in June, when it was 5438+02, the sales volume reached 47 10/00,000 vehicles, up 32% month-on-month. Specifically, Roewe RX series sold 27,500 vehicles per month, up 65,438+04% year-on-year; Roewe I series sold 26,5438+0,000 vehicles per month, a year-on-year increase of 27%; Roewe EI sold more than 5,000 vehicles a month, becoming the champion of the same model in that month. It is worth mentioning that in 20 19, SAIC Roewe gained a large market share. In 20 19, the national market share reached 2. 1%, with a year-on-year increase of 1 1.5%.
Behind the rise in sales volume against the market is the inevitable result of SAIC Roewe's long-term adherence to the quality strategy. Since 20 16, SAIC roewe has won J.D. for four consecutive times with its excellent product strength of high reliability and high quality. Power China Automobile Reliability Research SM(VDS) China Brand Champion. In the recent crash test of China Insurance Automobile Safety Index Management Center (C-IASI), Roewe RX5? MAX also won the "G" (excellent) evaluation of three major projects: occupant safety, amateur safety and vehicle auxiliary safety index, which perfectly demonstrated its leading strength at the same level in safety.
In terms of new models, in 20 19, SAIC Roewe successively launched Roewe RX5? MAX, Roewe RX5? MAX plug-in version, Roewe RX5 beyond series, Roewe i5 Ling Hao series, brand-new Roewe RX3 and other products further enriched the product matrix. At the same time, in April of 20 19, the roewe Vision-i concept car "the world's first 5G zero-screen intelligent cockpit" was released, creating a new category of "SPV" vehicles.
It is worth mentioning that in the evaluation results of the 20 19 China automobile industry customer satisfaction index released by china association for quality in September, 20 19, Roewe brand won the self-owned brand sales service satisfaction index champion, and its Roewe RX5 and Roewe RX3 won the self-owned vehicle customer satisfaction index champion, and Roewe i5 ranked the self-owned brand champion and runner-up in the overall list. In addition, Roewe RX8 also won the third place in the satisfaction of its own brand hard-core SUV models.
According to the plan, SAIC Roewe's brand-new pure electric vehicle Roewe Ei6 will be officially launched in April 2020. At the same time, the replacement models of Roewe RX5, i5 and Roewe i6 will be launched. The production version of MPV concept car-Vision-I will be released in the second half of 2020 and officially listed at the end of the year.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.