My understanding of beauty is to accept myself, so my biggest need to go to a beauty salon is to care for my skin and relax my body, and I am not very interested in transforming some of my projects. Just like a car, it needs to be cleaned frequently and waxed occasionally, not modified. I think most customers go to beauty salons with the same mentality as me.
Today, I did a good job in nursing. I stayed in the store for a while and talked more because I knew something about Oda's life and entrepreneurial experience. I suggest doing things around the word value. If you can bring value to customers, I believe they will not leave you. The consumption scene of beauty salons is different from that of supermarkets. A beauty salon is a relatively private space. Most customers choose to come to you and stay because of the wonderful experience and trust she got for the first time. No one wants to give his body to an untrustworthy place and service provider. Although I have never worked in the beauty industry or studied it, I think all business principles are the same. On the one hand, I want to manage old customers with my heart, on the other hand, I want to find ways to make every visitor become your lifelong customer. How to retain these customers? There is only one answer, and that is to provide value to customers, meet their needs, and even provide them with unexpected experiences. So how do we deliver value to our customers?
One: the project. Project is the carrier of value. We should launch projects that really help customers' health, instead of making excuses to make money. When introducing the efficacy of the project, you can't exaggerate, otherwise the customer's expectations of the project are too high. If several experiences fail, or the effect is not good, customers will not believe your recommendation, and even lose your trust. It is estimated that you will not come again in the future.
Two: respect. A beauty salon is a private space where guests can relax wholeheartedly. Beauticians like to chat with customers, but not all customers like to chat with you. A beautician should be an active listener, not curious about a stranger, asking questions and chatting in the room. The beautician needs to know what can't be used as a second communication. Beauticians should respect all bodies and should not have inherent prejudice against those who have unusual or special performances.
Three: team. Man is the most important value transfer subject in service industry. From the moment the customer enters the store, every beautician's professionalism and mental state are transmitting value and information to the customer. What you do is to make customers beautiful. First of all, you have to be beautiful. Beauty is not only reflected in your face, figure, your manners, your language, your reaction to customers, and everything that makes customers feel comfortable is beauty in a broad sense. True beauty comes from the heart. When everything you do is really good for your customers, I believe they have no reason not to place an order with you.
Four: the process. Process is a dimension of professionalism. Perfect and smooth process makes customers feel your strength and reliability. For example, I did a good job today and looked for socks for a few minutes. These places can be improved. Customers can establish a flow chart from entering the room to leaving the room, and each step can be standardized. All the details that make customers feel uncomfortable are opportunities for improvement.
Five: culture. The whole street is a beauty salon, and the customers are basically residents of the surrounding communities. The number of customers and potential consumers is limited and relatively fixed. If you don't come here, you will go next door. How to attract them to your side and make them your lifelong customers is a problem that the boss needs to think about. Adhere to the long-term principle, do a good job in detail service, create your own business card, provide good service and satisfy customers. Word of mouth marketing will naturally attract more new customers.
From the customer's point of view, I believe that no customer likes to be promoted. It may be possible to reach a deal through promotion, but it may never be possible to reach a deal through trust. Only those who insist on long-term doctrine and truly insist on value output can go very far. People are like this, and so are enterprises.