According to national standards, "tourism and leisure demonstration city" refers to a city with outstanding tourism and leisure functions, perfect tourism and leisure industry and harmonious tourism and leisure environment, which can meet the tourism and leisure needs of tourists and local residents at the same time and has typical demonstration significance in the country.
After strict examination, Zhuhai finally stood out from the competition among cities, standing on the same starting line with Hangzhou, Chengdu and other "leisure capitals" and becoming the only "China tourism and leisure demonstration city" in Guangdong Province. This is not only an affirmation of the development of leisure tourism in Zhuhai, but also an affirmation of Zhuhai's urban life quality, civilized city and happiness index.
From transit cities to destination cities, from "scenic spot tourism" to "global tourism", the business model of tourism products has changed from singleness to diversification and branding, from "going it alone" to "regional cooperation". This series of transformation and upgrading shows the unique demonstration value of Zhuhai's tourism and leisure development road, and the joint efforts have also promoted Zhuhai to accelerate the construction of a "cultural tourism city".
New path: from "scenic spot" to "global", the development space is suddenly opened.
When you first come to Zhuhai, you can stroll on the winding couple road and enjoy the romance of the sea and the sky. If you are interested in history and humanities, Tangjiawan's Republic of China style is waiting for you; Next, you can go to Doumen and Jinwan and immerse yourself in the original ecological forest oxygen bar and villagers' accommodation. ...
Every place is a scene, and every time there is a scene. This is Zhuhai, a romantic city, a leisure and comfortable place. With the arrival of the era of mass tourism, the traditional tourist service model characterized by points can no longer meet the needs of the development of modern tourism. Accelerating the transformation from tourist attractions to global tourism mode has become a new trend, new strategy and new path for the transformation and upgrading of Zhuhai's tourism and leisure industry.
In fact, Zhuhai has long been laid out. Focusing on the goal of building a seaside international leisure tourism destination, Zhuhai has formulated a series of policy opinions, planning outlines and industry standards to guide the development of tourism and leisure industry, promote the integrated development of tourism and leisure industry, improve the urban leisure environment and service functions, and continuously improve the level and quality of tourism and leisure consumption.
At the end of 20 15, the National Tourism Administration issued the industry standard of "Demonstration City of Tourism and Leisure", and Zhuhai started the creation work as soon as possible; 20 16 completed the self-examination and self-evaluation and preparation of certification materials at the beginning of June 16.
Accept the evaluation and acceptance of the National Tourism Administration in the middle of the year. According to the expert group of the National Tourism Administration, Zhuhai tourism and leisure demonstration site basically covers the relevant indicators listed in the standard, with a high level of construction, meeting the requirements of re-evaluation and acceptance, and more formats.
Sample, complementary types, outstanding leisure function.
"There is no special secret, mainly because Zhuhai has laid a good foundation for urban development and the integration of tourism and leisure industries in recent years." The relevant person in charge of Zhuhai Municipal Bureau of Culture, Sports and Tourism introduced that Zhuhai is creating a job.
Adhere to the mode guidance and lay a good ecological card; Adhere to planning guidance, lead urban construction and development with forward-looking planning, and provide strong support for the development of tourism and leisure industry; Adhere to product and service innovation and build multi-level and multi-level
Functional tourism consumption system; Adhere to policy management innovation, establish a complete policy system, and promote the development of tourism.
At the same time, Zhuhai responded to the deployment requirements of the State Council and the provincial government, actively promoted the development of global tourism, and gradually realized the transformation from urban tourism to tourist city. 2065438+February, 2006 1 day, Zhuhai successfully became the first batch of "National Global Tourism Demonstration Zone" created by the National Tourism Administration, which also marked the official entry of Zhuhai tourism into a new era of global tourism.
Over the past year or so, Zhuhai has accelerated the construction of Hengqin International Leisure Tourism Island, cooperated with Macao to build the World Leisure Tourism Center, vigorously promoted the development and construction of major tourism projects, and strengthened the supervision of the tourism market. Through the joint efforts of all districts, departments and tourism enterprises in the city, the establishment of the national tourism demonstration zone has achieved initial results.
New products: nine product systems have been formed, and the tourism synergy has been rapidly condensed.
In the first half of this year, Zhuhai received15,492,700 tourists, up 16.4% year-on-year. The total tourism revenue reached 654.38+04.78 billion yuan, a year-on-year increase of 34.3%; The city * * * received 8,403,900 overnight visitors, a year-on-year increase of 17%. The general increase of various tourism and leisure industry indicators reflects the high market enthusiasm of Zhuhai tourism products.
At present, Zhuhai has basically formed nine leisure tourism product systems, including theme parks, ocean islands, hot springs, brand events, rural ecology, exhibitions, industrial science and education, history and humanities, and food culture. The multi-level and three-dimensional layout of the tourism industry has initially taken shape, and it has become a platform industry that gathers various elements, consumption and formats.
Specifically, there is a theme park tour represented by Hengqin Changlong International Ocean Resort; Ocean island tour represented by Ji Ling coast of Dongao Island and Jing Yun Villa of Dawanshan Island; It has Haiquanwan Resort and Royal Hot Springs.
Hot spring health tour represented by fake village; Brand event tour represented by China International Circus Festival, WTA Women's Tennis Classic and National Sailing and Windsurfing Championship; Doumen "Shili Lianjiang Agricultural Sightseeing Experience Park" is rich in harmony and benefits.
Rural eco-tourism represented by national health parks; There are conferences, exhibitions and tours represented by China International Aviation and Aerospace Expo; Industrial science and education tour represented by Rossini Watch Museum, Kirin Beer (Zhuhai) and Tomson Bianjian; along with
A historical and cultural tour represented by a number of historical and cultural sites such as Doumen Tang Yi, Meixi Paifang, Nanping Beicun and Tangjiawan Ancient Town; The beauty represented by seafood, traditional handmade duck dumplings and ribs cooked in a big tea pit.
A journey of food culture.
Some experts believe that Zhuhai has two honorary titles of "China Tourism and Leisure Demonstration City" and "National Global Tourism Demonstration Zone" at the same time, largely because it has established the product concept of global tourism.
Zhuhai is not only based on the overall tourism resources, but also has the ability to form an overall tourism product through the integration, transformation and development of resources, transcend the traditional sightseeing tourism model, break through the constraints of scenic spots and shape a mass tourism.
Tourism products and the supply system of tourism products with comprehensive needs for sightseeing and leisure are constantly expanding and innovating.
"On the basis of enriching and improving the six elements of traditional tourism, Zhuhai has continuously extended the tourism industry chain, promoted the supply-side reform of the tourism industry, and encouraged the active development of tourism enterprises, the main market players.
New products. According to the official of Zhuhai Municipal Bureau of Culture, Sports and Tourism, Zhuhai's tourism and leisure products have covered fourteen elements: "eating, toilet, housing, transportation, traveling, entertainment and shopping" and "culture, business, leisure, nurturing, love, learning and strangeness".
Sue.
New forms of tourism and leisure are also emerging. Zhuhai actively implements the "Tourism Plus" strategy, promotes the integrated development of tourism, urbanization, new industrialization, agricultural modernization and modern service industry, and gives full play to the role of tourism.
Tension, fusion, catalysis, integration. On the one hand, broaden new fields of tourism development and promote the transformation and upgrading of tourism and leisure industry; On the one hand, it provides a tourism platform for the development of related industries and fields and forms a new format.
Improve its development level and comprehensive value.
New pattern: opening up leads resource integration, and internal and external linkages reshape value.
In early July, the 5th Macau International Tourism Industry Expo was held in Macau. More than 90 local enterprises of Zhuhai Pavilion made wonderful appearances, recommending the tourism brand image of "Romantic City, Happy Zhuhai" to tourists at home and abroad.
This is not an isolated case. Zhuhai tourism "going out" has now become a normal state. In recent years, Zhuhai has continuously deepened exchanges and cooperation between Hong Kong, Macao and Taiwan, comprehensively promoted the integration of cross-regional resource elements, vigorously promoted the "one-way multi-stop" tourism route, accelerated the development of the tourism industry, and constructed a new pattern of tourism development.
This year alone, Zhuhai organized representatives of tourism enterprises to attend tourism fairs in Taipei, Hong Kong and Macao, and participated in "Guangdong, Guangxi, Fujian and Macao" and jointly promoted "multi-stop" tourism products with Indonesia and Malaysia. the same
At that time, we invited overseas travel agency delegations from Taipei, India, Thailand, Indonesia and Malaysia and media delegations from brother cities such as Guangzhou, Shenzhen, Zhongshan, Jiangmen and Yangjiang to visit Zhuhai to learn about the latest situation.
Tourism products, go to Guiyang and Suzhou to hold a "Xiangshan Past, China, Zhuhai and Macau Today" tourism promotion conference.
Increasing the open cooperation with Hong Kong, Macao and Taiwan tourism has always been the focus of Zhuhai tourism. Relying on Hengqin Free Trade Zone, Zhuhai launched a pilot tour of Hong Kong, Macao and Taiwan, explored the mutual extension of relevant tourism policies and measures in the Pilot Free Trade Zone, and took the lead in launching yacht free travel in Guangdong, Hong Kong and Macao. At present, Hong Kong, Macao and Taiwan have become an important tourist source in Zhuhai and an important bridge for Zhuhai to "go global".
By deepening regional cooperation and consolidating the domestic tourism cooperation platform, Zhuhai has continuously strengthened the cooperation among the three traditional regional tourism alliances: Pearl River (Sea)-China (Mountain)-Yangtze River (Gate)-China (Mountain)-Zhuhai-Macau (Gate) and Guangzhou (State)-Shenzhen-Zhuhai, and held a unified tourism promotion meeting.
With the help of its own advantages in tourism and leisure industry, Zhuhai has actively carried out cooperation in poverty alleviation through tourism. Work closely with counterpart cities such as Nujiang in Yunnan and Xinyi in Maoming to organize tourism planning agencies, travel agencies and well-known tourism enterprises to conduct field research and formulate relevant work plans, so as to lay a good foundation for the next step of tourism poverty alleviation.
At the same time, Zhuhai has also made a lot of efforts to enhance the international influence of tourism. In March this year, Zhuhai, as a representative of Guangdong Province, boarded a program "City 1 Pair" on CCTV's four international channels.
1 ",taking Nice, a friendly exchange city and a world-famous tourist city in France as a benchmark city, will display Zhuhai's scenic spots, food and cultural activities to overseas audiences in a three-dimensional way, and contribute to the construction of a new pattern of Guangdong's international tourism open cooperation.
Dedicate the strength of Zhuhai.
■ Planning: Strive to build a tourist distribution center in Hong Kong, Zhuhai and Macao.
At present, the pace of planning and construction in Guangdong-Hong Kong-Macao Greater Bay Area is accelerating, and leisure tourism is one of the important contents of industrial development in the Bay Area. Zhuhai, which owns the Hong Kong-Zhuhai-Macao Bridge, has also ushered in new opportunities for leisure tourism.
As a cross-border passage connecting Guangdong, Hong Kong and Macao, the importance of the Hong Kong-Zhuhai-Macao Bridge to Greater Bay Area's tourism development is self-evident. Some experts believe that the completion of the Hong Kong-Zhuhai-Macao Bridge will make Zhuhai a Guangdong-Hong Kong-Macao Greater Bay Area.
The only city connected with the Hong Kong-Macao Continental Bridge will not only bring good traffic, but also promote the cooperation and docking between Zhuhai and other cities in the Bay Area in infrastructure construction, institutional mechanism innovation and industry.
The flow and free allocation of people, capital, information, goods and services will provide new impetus for the development of tourism.
"Zhuhai can seize the historical opportunity brought by the opening of the Hong Kong-Zhuhai-Macao Bridge, and take the opportunity of obtaining the' China Tourism and Leisure Demonstration City' and creating the' National Global Tourism Demonstration Zone' to take the initiative in the construction of Guangdong-Hong Kong-Macao Greater Bay Area." The relevant person in charge of Zhuhai Municipal Bureau of Culture, Sports and Tourism said.
Zhuhai will deepen the tourism cooperation between Zhuhai, Hong Kong and Macao, promote Hengqin to become an "international leisure tourism island", strengthen the development of coastal tourism characteristics, comprehensively promote the construction of tourism service facilities, and continue to vigorously develop global tourism.
Zhuhai will actively cooperate with Hong Kong and Macao to build a world-class leisure tourism destination, including developing tourism products with Hong Kong and Macao, optimizing the tourism development environment and accelerating the development and construction of major tourism projects. "We plan to pay attention to the ocean.
Life, low-altitude experience, rural tourism, urban leisure and other fields, cultivate Greater Bay Area's tourism characteristics, and build Zhuhai into a tourist distribution center for Hong Kong, Zhuhai and Macao. "The person in charge introduced.
At the same time, Zhuhai will also strengthen cultural and sports exchanges and cooperation with Hong Kong and Macao, carry out diversified sports exchange activities with the theme of "Belt and Road", and make Zhuhai an important node for international sports and cultural exchanges of "Belt and Road".
In May last year, the National Tourism Administration issued a document explicitly supporting Hengqin New District to build an "international leisure tourism island". In the future, Zhuhai will refine the construction plan of Hengqin New Area International Leisure Tourism Island, and the Guangdong Provincial Government will continue to report it to the State Council.
Declare "Hengqin International Leisure Tourism Island" and strive for advantageous policies in customs clearance, finance and taxation, investment and financing, and talents. Effectively build Hengqin Free Trade Zone into a benchmark for national tourism reform and innovation.
In terms of the construction of tourism public service facilities, the "Smart Tourism Big Data Statistical Analysis and Supervision Integrated Service Platform" has been officially included in the second batch of key construction projects of smart cities in Zhuhai, and it is planned to carry out high-standard construction planning for smart tourism in Zhuhai with reference to domestic and foreign smart tourism benchmark cities.