How to customize wine packaging design? With the ecology of liquor industry, the trend of liquor packaging design tends to be stable gradually, and design companies should integrate these trends into the design to achieve the best results. The trend of wine packaging design is based on wine culture and integrated with modern design concepts, so as to better spread wine culture and establish a positive image for the brand. Highlight the characteristics of wine in packaging, let consumers see the quality of wine and know what kind of wine it is, thus guiding consumption. The design of a wine should be considered from many aspects, including appearance, connotation, culture and so on, and finally the packaging design style of the wine. While satisfying the consumption of consumers, the packaging design of wine is also developing in a more perfect direction. Wine culture has penetrated into all aspects of social life. The purpose of wine packaging design is to obtain better preconditions for wine sales, and then attach importance to wine packaging design. The color of wine packaging has aesthetic feeling in the market and has its own distinct image.