Channel positioning:
In accordance with the party spirit principle of news and the requirements of "three closeness", we should firmly establish the consciousness of mouthpiece, guidance and quality products. Adhere to the news platform, further strengthen the setting of news programs, and form a new pattern that focuses on news and news commentary programs, is compatible with other programs, and effectively expands the audience. With its authority, popularity, closeness, high quality, high taste and high ratings, we will build the main position of public opinion propaganda.
Program settings:
I. News Express (premiere)
1, column positioning:
Large-scale live news programs. By integrating news resources and implementing the development strategy of news group, we can further enhance the closeness of news, increase the information content of news programs, strengthen the public opinion-oriented role of news, and concentrate on doing a good job in regional strong news programs. The program consists of several distinctive sub-columns. Different sub-columns are linked by the same news values, which are irreplaceable and complement each other, covering different audience groups as much as possible, so that news can penetrate the masses and the grassroots.
2, column style:
According to the audience's viewing characteristics, the program arrangement is relaxed, or inclined or inclined. Pay equal attention to breadth and depth, solemn, lively and complementary.
3, column composition:
(1) Yantai News closely focuses on the central work of the municipal party committee and the municipal government, publicizes reform and opening up, focuses on the broad masses, and gives full play to its mouthpiece function and guiding role. The content is mainly based on the current political news in this city, insisting on positive reports, giving consideration to public opinion supervision, and paying equal attention to authority and closeness. The duration is 15 minutes. Broadcast daily at 18:30. In addition, it will be replayed daily at 2 1: 30 on Economic Life Channel.
(2) International Express compiles and distributes international news provided by Xinhua News Agency. The duration is 10 minute.
(3) Foreign news reports foreign news provided by TV stations in other cities. The duration is 10 minute.
(4) Social wide-angle takes social news as the main body, pays attention to various social situations, cares about people's livelihood and people's feelings, pursues timeliness with quick response, enhances intimacy with reporting local events, and enhances popularity with content and form that the audience likes. Highlight the sense of the scene, reflect the popularity, and contain profound humanistic care in objective reports. The duration is 15 minutes.
4, column period and length:
Seven times a week for 50 minutes each time.
Second, the "point of view"
1, column positioning:
In-depth coverage of news topic program. News investigation and news commentary are the main forms. Pay attention to social focus, comment on hot topics, track major current events, analyze social phenomena, and carry out supervision by public opinion.
2, column style:
Solemn and peaceful, pay attention to rationality, broad vision, profound content, outstanding speculative color, reflecting humanistic care.
3, column period and length:
Five times a week, each issue 10 minutes.
3. News Express (rebroadcast at night)
On the basis of the first broadcast, three sections were added: viewpoint, information platform and media link. The "information platform" and "media link" adopt the way of talking about news and reading newspapers, and the contents involve national policies, policies and regulations, environmental meteorological conditions and other news information of interest to the audience.
1, column composition:
(1) point of view, 10 minutes.
(2) Information platform, 4 minutes.
(3) Media session, 6 minutes.
(4) Social wide angle, 15 minutes.
(5) Yantai News, 15 minutes.
(6) News outside Hong Kong, 10 minutes.
(7) International news, 10 minutes.
2. Column period and duration:
Seven times a week for 70 minutes. In addition, "Spring and Autumn of Barracks" is played for 5 minutes from time to time.
Fourth, "news figures"
1, column positioning:
A special news program with the theme of news figures that people pay attention to recently.
2, column style:
Pay attention to the relationship between the inner world of characters and news events. Authentic and fascinating.
3, column period and length:
Twice a week, each issue 10 minutes. It is planned to be broadcast in the "News Express" column on Saturday and Sunday.
Verb (abbreviation of verb) morality and law
1, column positioning:
Focus on legal ethics from multiple perspectives. Through case analysis, event comments, interviews with people, reporters and other forms, we will publicize laws, regulations and moral norms, improve citizens' legal and moral awareness, and provide a good public opinion environment for governing the city according to law and the country by virtue.
2, column style:
The authority is accurate, easy to understand, thought-provoking and alarming.
3, column composition:
(1) "Frontier of law enforcement"-reporting the on-site law enforcement of law enforcement departments, showing the authority of law enforcement, and deterring illegal crimes.
(2) The moral warning line reports social moral phenomena, promotes truth, goodness and beauty, and attacks falsehood, ugliness and ugliness.
(3) The lawyer's notes take the lawyer's sight as a clue, analyze cases, popularize legal knowledge and enhance legal awareness.
(4) On the law-comment on moral legal cases and establish a correct view of moral legal system.
4. Column period and duration:
Five times a week, each issue 10 minutes.
6. News Express
1, column positioning:
Instant news program. 65438+ From 0: 30 pm to 4: 30 pm, the short news just received will be broadcast at 1: 30 pm. News content is broadcast in a rolling way.
2, column style:
Simple and fast.
3, column period and length:
Four times a day, 5 minutes each time.
Economy? Life channel
Channel positioning:
The position of economic and financial management, the guide of people's life, the window of city image and the classroom of civilized education. It aims to closely cooperate with the work of the center and promote economic development; Vigorously promote the image of the city and show the charm of Yantai; Pay full attention to social life and strengthen the consciousness of serving the people. Effectively enhance the closeness, interest, education and service of the program, and improve the level of public opinion guidance in a subtle way.
Program settings:
First, "open the wind"
1, column positioning:
Pay attention to publicity, education and guidance, and vigorously publicize Yantai's economic activities, ideological changes and social phenomena that people care about. It not only reported the achievements of reform and opening up, but also fully demonstrated the charm of Yantai; Pay attention to people's joys and sorrows, and guide the improvement of citizens' quality; So as to carry forward the enterprising spirit, lash the ignorant and backward concept and promote the construction of "three civilizations". The content involves economic and social aspects.
2, column style:
Advanced concept and novel form; Pay attention to the plot and be fascinating.
3, column composition:
(1) "Wonderful Zone" reports the achievements and collective model of economic and other sectors.
(2) In the form of documentary short films and special topics, Baiwei Life deeply reported the ups and downs of ordinary citizens' entrepreneurship and life in the tide of market economy.
(3) "Long lens and short focus" focuses on exposure and documentary, showing the economic and social situation and giving people inspiration, warning and education.
(4) Topics In-depth reports on hot topics in economic and social life in the form of talks.
4, column period and length:
Every Friday, each 15 minutes.
Second, "talking about the stock market"
1, column positioning:
Stock evaluation experts analyze and introduce the stock market trend and individual stock market.
2, column style:
Advance, predictability and objectivity.
3. Column period and duration:
Five times a week, each issue 10 minutes.
Third, "do as the Romans do"
1, column positioning:
Care about the countryside, agriculture and farmers, and strengthen the publicity and reporting on "agriculture, rural areas and farmers". Strive to achieve the goal of "good-looking, useful and useful".
2, column style:
Fresh and warm, close to practicality: natural and simple, lively and smart.
3, column composition:
(1) "Walking and watching" focuses on events with the characteristics of counties, cities, towns and villages. Pay attention to novelty and development.
(2) Rural Economy reports the new practice, new features and new achievements of rural economy, which is exploratory and forward-looking.
(3) Agricultural technology stalls promote the introduction of advanced agricultural science and technology and advanced agricultural products, and act as a bridge to promote agriculture through science and technology. At the same time, it introduces the common sense of identifying agricultural materials and exposes fake and shoddy agricultural materials.
(4) The green mailbox answers all kinds of production and life problems for farmers. The column answers all kinds of questions of rural audience in the form of oral broadcast, and tries to answer all questions.
4, column period and length:
Every Friday, each issue 10 minutes.
Fourth, "Love between Mountains and Seas"
1, column positioning:
Grasp the orientation of life, improve the quality of life, shape an elegant life and provide life services.
2, column style:
Relax and combine knowledge, culture and education with entertainment.
3, column composition:
(1) Jiaodong style reports the local mountain and sea scenery, folk customs and folk culture.
(2) Travel reports focusing on traveling around the world are mainly editing and serializing domestic and foreign travel information films.
(3) Feather Dress is mainly about editing and serializing some information films, such as models' elegant demeanor and clothing display at home and abroad.
(4) Health Care invites some well-known audiences to express their views and introduce some experiences, tips and knowledge about health care.
(5) "Good food is better than fine products" introduces the knowledge of diet. To fully promote Yantai's food culture and cooking skills for the purpose of promoting the spirit of Shandong cuisine.
(6) Humor in the life of "laughing" and a series of wonderful jokes.
4, column period and length:
Three times a week, 30 minutes each time.
V. "New Women"
1, column positioning:
Report women's achievements, analyze women's phenomena, exchange women's information and pay attention to women's lives.
2, column style:
Beautiful youth, fashionable style, short-lived parents and sincere feelings.
3, column composition:
(1) The second is to report the fashion trends of women's clothes, makeup and beauty salons.
(2) Emotional lines analyze women's emotional world and tell women's emotional stories.
(3) The Extraordinary Woman introduces the entrepreneurial history of successful women and other unusual touching stories.
4. Column period and length;
Twice a week, each issue 15 minutes.
Six, "Baby Happy Sunshine Garden"
1, column positioning:
Children's programs mainly focus on holding various interesting games that are beneficial to children's physical and mental health.
2, column style:
Lively, interesting, healthy, lovely, knowledgeable, entertaining and interesting.
3, column period and length:
65438+ 0 issues per week, 30 minutes each.
Film and television
Channel positioning:
Focus on film and television dramas and create a home theater full of affection, friendship and love. Meet the requirements of a considerable number of viewers who are not enough to watch film and television dramas. Further expand TV series and movies, an enduring hot spot for viewing.
Program settings:
Focus on playing TV dramas.
City? Entertainment and sports channel
Channel positioning:
Gather literary and artistic masterpieces to reproduce the wonderful moments of sports; Strengthen audience participation, emphasize program interaction, and strive to create passionate variety shows and sports stands. At the same time, based on the city, facing the whole city, reporting the highlights of the city, spreading business information and establishing a distinctive urban style. Pay attention to the introduction of new channel management concepts and explore innovative forms.
Program settings:
First, "Happy Click"
1, column positioning:
A platform for artistic appreciation, a window for fine products; Pass on literary information and enrich literary life.
2, column style:
Relaxed, humorous, series of clips, wonderful.
3, column composition:
(1) "Literary DV" edited TV essays, novels, MTV and short plays.
(2) "Laughing Down You": editing and sorting out classic comic sketches.
(3) Classics and pop: Play some familiar classic old songs and pop songs.
(4) "Movie Box Office List": broadcast the highlights and content introductions of the ten films listed that week, and broadcast them at the US box office and Hong Kong box office. Strive to introduce broadcast columns simultaneously with the American release day.
(5) "Talent Show" provides opportunities for new artists to show their talents, including singing, dancing, instrumental music and other literary forms.
(6) Yihai fax: editing and broadcasting the latest film and television information, drama series and beauty pageant information, and reporting the shooting scene, behind-the-scenes tidbits and interviews with actors of large-scale parties.
4, column cycle length
Three times a week, 30 points each.
Second, "hang the five-ring flag"
1, column positioning:
Report wonderful sports events, introduce sports figures and knowledge, organize competitive and interesting sports competitions, and enhance participation and interaction.
2, column style:
Celebrity contest, wonderful scene; Audience participation and strong visibility.
3, column composition:
(1) "Classic Games" Edits classic sports information films.
(2) "Sports Life": Report the sports career of Yantai excellent athletes and coaches.
(3) "Family conflict": organize family competitions to show the elegance of mass sports.
(4) Sports highlights: sports work, sports activities and sports competition reports.
(5) Challenge the Limit edited a TV series that challenged the physical limit.
4, column period and length:
Three times a week, 30 minutes each time.
Third, the "Opera House"
1, column positioning:
For the vast number of opera lovers, select classic plays, introduce the popular characteristics of opera, and publicize local opera elites.
2, column style:
Easy to understand, concise and popular.
3, column composition:
(1) Expert comments: Experts explain the characteristics of singing, reading, doing and playing.
(2) "Excellent Playback": Playback of excellent drama segments at the request of the audience.
(3) The Voice of the Actor: tells the ups and downs of the acting career.
4, column period and length:
Once a week, 30 minutes each time.
Fourth, "very entertaining"
1, column positioning:
Extraordinary forms of entertainment reporting.
2, column style:
Interactive, knowledgeable, interesting and entertaining.
3, column composition:
(1) Entertainment News
The host blurted out the entertainment news of the domestic media this week, highlighting personalization and humanization.
(2) Very spliced
Editing and splicing with well-known films, sketches and other materials, and combining dialect dubbing, form a comedy effect and highlight humor.
(3) Special list
Sweep all authoritative movies and songs this week, highlighting authority and information.
(4) Very star
Through the Internet, the audience can have live conversations with studio hosts and stars at home, highlighting the sense of presence and timeliness.
(5) Special bonus
Through the mobile phone, let the audience participate in the live question and answer in the studio to win huge bonuses or satisfy their wishes. Highlight the novelty of the problem-setting method and the knowledge and interest of the questions asked, and try to enhance the shock of the bonus, which can be accumulated in a rolling way.
(6) Extraordinary melodrama
Let the audience, hosts and corporate sponsors mobilize to participate in self-made short plays, highlighting comedy and humanity.
(7) Extraordinary performance venue
Excavate talents, find new people, show the whole process of packaging production, and highlight the sense of scene and realism.
(8) Very popular
Birthday-oriented, through the communication between mobile phone and studio, express emotions, highlight the sense of scene and true feelings.
(9) Happiness from Heaven
Send text messages to draw lucky viewers.
4, column period and length:
Once a week, 55 points each time.
V. "Super Song Club"
1, column positioning:
Invite domestic and foreign superstars to Yantai to open fan clubs and get together.
2, column style:
Elegant, funny, festive and lively.
3, column period and length:
Once a month, 50 minutes each time.
Six, "Zhifu News"
1, column positioning;
Reflect the important work of Zhifu District Committee and District Government, report the important news in the urban area, reflect the people's feelings in the community, pay attention to people's lives, go deep into thousands of households, and advocate civilized new style.
2, column style:
Objectivity, truthfulness, authority, timeliness and closeness.
3, column period and length:
First broadcast on Monday, Wednesday and Friday, and review of Sunday highlights, each 10 minutes.
7. Commercial charges.