The rise of sports agents in China was in the 1980s, which was much later than that in the United States, which had baseball agents as early as the end of 19. Under the condition of market economy, many event organizers should be responsible for their own profits and losses when organizing competitions. In order to ensure the competition, they consciously or unconsciously use the laws of market economy to operate the competition and become the organizers with the initial awareness of sports agents. At first, these people were mainly officials of the sports administrative department. After tasting the sweetness, more and more people are interested in this operation mode of intermediary participating in competition.

In 1990s, the sports broker market developed further. 1In March, 1993, the successful international professional boxing championship was held by Li Wei, president of China Xinghua Industrial Group, who became the first sports agent in China to hold the business license of IBF (International Boxing Association) professional boxing agent. 1997 10, Hope International Sports Brokerage Co., Ltd., the first sports brokerage company in China, was incorporated in Shanghai, with Zhu Jianhua, a famous male high jumper, as the general manager. In June165438+1October of the same year, Guangdong Hongtian Sports Brokerage Company was established in Guangzhou, and then China Sports Brokerage Co., Ltd. was established in Beijing. 1February, 1999, the first private training center in China shooting field was established in Fuzhou. In order to meet the demand of China sports brokerage market, Shanghai Sports Competition Center established the first training course for sports brokers in China in Shanghai Jiaotong University. The number of applicants has greatly exceeded the predetermined quota, and the tuition fee has also risen from the initial 300 to 2,000 yuan. After long-term development and practice, the industry management of overseas sports agents in China is becoming more and more perfect. Twenty-four states in the United States have made special laws and regulations. Belgium, Spain, the Netherlands, Germany, France and other countries have also set up institutions of higher learning to train sports agents. In the fierce competition, the business scope of sports agents began to show diversification, including negotiation, consultation, research, service, television, sponsorship and promotion ... Now, what an excellent athlete needs to do is to train with peace of mind and compete with peace of mind.

Data show that the sports industry, known as sunrise industry and green industry, has become a new economic growth point in many cities in China, and sports consumption has also formed a huge market, and sports activities have gradually moved towards marketization, commercialization and professionalism, bringing a broad world for sports brokers. From 1998, the famous high jumper Zhu Jianhua established the first sports brokerage company in China, and now the sports brokerage companies such as Jingmeilong and Gaode are in full swing, gradually maturing from immaturity to maturity. With the continuous development of domestic sports industry and the continuous integration with the international community, the commercial value of sports resources has been rapidly improved. The domestic transfer value of some men's soccer players in China is close to 10 million yuan, and the annual advertising income of good sports stars has exceeded 10 million yuan. According to international practice, the commission ratio of sports agents is generally 10% to 30%, so even if only one athlete is represented, the income of sports agents is considerable. At present, there are more than 30,000 professional athletes in China, but there are less than 100 sports agents. According to experts' prediction, in the next 10 year, China sports industry will need at least 7,000 sports agents.

In April, 2006, in the sixth batch of 14 new occupations announced by the Ministry of Labor and Social Security, sports agents occupied a place. On July 20, 2007, the Ministry of Labor and Social Security, the State Administration for Industry and Commerce, the State General Administration of Sport and other relevant functional departments and senior experts and scholars in the field of sports brokerage approved the National Professional Standards for Sports Brokers, which divided sports brokers into three levels: level one (the highest level), level two and level three. The standard defines the sports agent, and defines the professional scope, work content and specific requirements of the sports agent. The promulgation of "Standards" indicates that sports agents will be included in the national vocational qualification certificate system for standardized management.

With the increasing attention of the country and people to sports and the rapid development of sports industry, sports brokers will play an increasingly important role, especially in the promotion of sports events and the flow of sports talents. Sports brokers will effectively promote professional division of labor, optimize resource allocation and improve market efficiency.