This CIFIT has a large scale and high specifications. It is the only B2B business fair of cultural tourism industry in our province in recent years. The Organizing Committee specially organized 150 upstream and downstream enterprises in the industrial chain to attend, which provided a platform for cooperation, development and win-win cooperation between the project and capital.
As a special guest of this event, Yunnan Chengtou [Introduction? The latest news] and Agile Real Estate [Introduction? The latest news], on behalf of local and foreign enterprises, introduced their own enterprises around the development process in tourism real estate, Yunnan. Our reporter interviewed the heads of the two enterprises.
Yunnan Chengtou should be a "leader"
As an important exhibitor of this CIFIT, Yunnan Chengtou Group introduced the advantages of tourism real estate's development with the successful case of enterprise investment.
Wang Dong, vice president of Yunnan Chengtou, said in an interview that Yunnan has unique tourism resources, so we should guide people to discover and explore the value in the development process, so as to drive more enterprises to participate in the development. Although the project faced many difficulties in the early stage of construction, as a provincial state-owned enterprise, it should make a difference in Yunnan's economic and social construction and opening up. Yunnan Chengtou is becoming the "leader" of the industry development through its own practice.
Among the three core elements of tourism, scenic resources, travel agencies and hotel accommodation, Yunnan has the most advantages, and hotel accommodation, especially international brand hotels that can attract high-end tourists from home and abroad for leisure and vacation, is the weakness of Yunnan tourism development. Yunnan Chengtou believes that to become an international tourist destination, Yunnan needs international hotel facilities, international hotel management level and international hotel service concept.
Nowadays, the hotel layout of Yunnan Chengtou Group is quietly unfolding. Yunnan Chengtou Group has introduced internationally renowned hotel brands such as Intercontinental, Hilton, MGM and Banyan Tree. , and layout in major tourist attractions in the province, perfecting the whole industrial chain of Yunnan from high-end conferences to leisure vacations, which has an important guiding role in the transformation and upgrading of Yunnan tourism and even improving the internationalization level of Yunnan cultural tourism.
From hotels, Yunnan City Investment quickly turned to the development of scenic resources. Since the acquisition of Jinghong Chengtou, which owns Man Ting Park in Xishuangbanna, and Dai Garden in Xishuangbanna, Yunnan Chengtou Group has opened the curtain for the integration and in-depth development of tourism resources. Successfully acquired Diqing Tourism Development Group, brought world-class tourism resources such as Pudacuo National Park and Meili Snow Mountain into China, and acquired rare tourism resources such as Tiger Leaping Gorge and Baishuitai. At the same time, it began to promote the Lancang International Customs Park project with the characteristics of "one river and six countries" in Xishuangbanna section of Lancang River. Today, Yunnan National Cultural Tourism Industry Company, established by Yunnan Chengtou Group, has 1 5A scenic spots and 5 4A scenic spots and other high-quality resources. By the end of last year, the total assets of Yunnan Ethnic Culture Tourism Industry Co., Ltd. exceeded 6 billion yuan, and the total annual operating income was 800 million yuan, which gradually highlighted its advantages in the field of tourism culture in Yunnan.
Yunnan Chengtou Group has also organically integrated its property, tourism and resort hotel resources to create a "dream Yunnan chain timeshare platform", which is the first in China. The latest development] The tourism business model of buying a house in one place and taking vacations in many places has become a reformer of domestic tourism consumption mode, and has explored a new way in the transformation, upgrading and sustainable development of Yunnan tourism culture industry.
Agile promotes the quality upgrade of tourism real estate.
In recent years, Yunnan is rapidly gaining a place in the territory of tourism real estate with its advantage of being a latecomer, and has become a key area for many developers to plan the layout of tourism real estate. As an "expert in tourism real estate, China" with profound industry accumulation and successful operation experience, Agile also came to Tengchong, Yunnan Province with magnificent scenery and charming culture to create a "Second Life" holiday village-Yunnan Hometown Project. This time, the intersection of Tengchong, a high-quality resource region in Yunnan, and Agile, a real estate leader, will undoubtedly bring new experience and guidance to Tengchong's human settlement, and will also open a new era for the development of tourism real estate in Yunnan.
In my eyes, China's major tourist province is Yunnan besides Hainan. Compared with Hainan, it is timely for Yunnan to develop tourism real estate. Tengchong, Yunnan is rich in natural resources advantages and profound historical and cultural heritage, which makes it more potential in tourism development space and livable prospects, and this potential has also attracted the attention of Agile. When talking about the reason why Agile moved to Tengchong, Wang Tao, general manager of Yunnan Tengchong Agile tourism real estate Co., Ltd., said that when choosing hometown projects, he also took a fancy to Tengchong's natural landscape and national culture. At present, Tengchong government has positioned Tengchong as a tourist city, and wants to make Tengchong a "spiritual home of China people" by relying on its own resource advantages, which makes enterprises more confident to invest in Tengchong.
? How to combine tourism with real estate to prevent the development of tourism real estate from becoming an empty stunt? Wang Tao took the hometown project in Yunnan as an example to make a concrete analysis: "First of all, we will rationally protect and plan the ecological resources endowed by nature, and we will continue to do' addition'. Yunnan hometown project will focus on the hometown tourism distribution center, set up points around it, and build a hometown semi-tourism circle. In the development of scenic spots, we will pay attention to the excavation of the surrounding natural landscape, cultural and human landscape, and strive to create a series of interesting small tourist attractions in the matching of large scenic spots to promote the compound development of regional tourism. "
Wang Tao also revealed that the current sales of Yunnan Hometown Project has reached 700 million yuan, 99% of which are foreigners, and the buyers cover high-end consumers aged 35 to 65. "China people have a strong sense of gregarious. If a person thinks that a place has a good healthy environment for the aged, he will basically bring all his friends with him. Imagine that when your owner base reaches 3,000, it will be considerable to pass the old and new bases every year. " Wang Tao said that Agile has accumulated business for more than 20 years, and there are more than 400,000 owners in China, of which dozens have purchased more than 100 million yuan. They are loyal buyers and word-of-mouth communicators of the project, which makes Agile more confident to do a good job in the marketing of Yunnan hometown projects.