Hi, hello, focus on sharing the knowledge and skills of acquiring customers through business network and promoting transactions through network. The theme shared today is how to do activities and marketing activities to promote the opening of pharmacies and improve their popularity. When we run a new store, no matter what store we open, we usually hold opening activities, one is for good luck, the other is to raise awareness, let people around us know that we have opened, and come to the store to spend money when necessary. Opening activities are based on their own capital plans, and different plans choose different channels. First of all, we should think about the purpose of the activity, clarify our thinking, and then plan the activity. There are also many pharmacies now. There are pharmacies in places with large traffic, even one or two hundred meters, and the degree of competition is considerable. Therefore, it is necessary to analyze the surrounding competition and consumption, and find out the selling points of the activity in order to achieve the purpose of the activity. For example, do you want to build a cheap pharmacy nearby, or a convenient pharmacy, or a high-quality pharmacy and so on. And set a good direction to do it. The following is often cultivated according to the planning of opening activities, what are the general contents listed, and some are selected for publicity according to the financial situation. The ways with higher cost are: 1. Hire a performance team to create momentum, which has relatively great influence and high cost, so choose as appropriate. 2, TV advertising, this method is generally used in chain stores, if you are a billing shop, the general customers are around, unnecessary, and expensive. 3, large-format advertising on the wall, the cost is not low. Some low-cost ways are: 1, posting advertisements at various intersections, elevators, billboards, etc. 2. Distribute leaflets, and send people out to sweep the streets and distribute leaflets at intersections with heavy traffic. 3, friends circle advertising, or spend some money to do friends circle fission. 4. Make colorful flags, store banners, balloons and music. 5, aunt drum team patrol street propaganda. Some promotional activities: gifts, thermos cups, free check-up, free blood pressure measurement, on-site red envelopes, lucky draw, special discounts on drug purchase on the opening day, etc. Qin Geng believes that we only need to choose these activities appropriately according to our own financial and human resources. In addition, now is the Internet age, so we should make full use of the network platform for publicity and promotion, with low cost, timely publicity and wide publicity, and we must not waste it. To promote our circle of friends, we must first accumulate some potential users in advance. The users of pharmacies are generally users several kilometers away. Therefore, we usually pay attention to some ways and means to accumulate the surrounding users into the circle of friends. Not only can it be of great use when it is opened, but it can also be used to promote sales, increase sales and increase income in future business. How to add friends, how to make a deal, share after diligent practice, or learn some methods and skills in the circle of diligent practice friends. Let's share some copywriting sentences that we want to send text messages when starting a business, and publicize them well. 1, the new store opened, doctors passed on the tradition, and medicines for serious illnesses and minor injuries were purchased at a 50% discount when opening. 2, your health, our concern, new address, old pharmacy, worry-free and more money-saving, opening discount red envelopes are constantly sent. 3. A new pharmacy that helps the world with a hanging pot, with a wonderful hand to rejuvenate the heart, opened the new pharmacy, and purchased medicines at a discount of 60% on the opening day. 4, new address, new customers, new atmosphere, Fang Zi benefits the world, the quality remains unchanged, and the benevolent is healthy. 50% discount for opening and entering the store. Sincerely welcome guests from all corners of the country, good medicine and good people are in the market, the old shop has a new look, the products are more complete, the service is better, the quality is better, and the people look forward to Ankang. In the 50% discount for opening, you can get a red envelope on the opening day. There are many good copywriting and good sentences, and we can pay more attention to them in peacetime. After the opening, after the event, try to leave the customer's phone number and WeChat, try to stay, or apply for a membership card, and you can inform them when you do promotional activities in the holidays.