20 10 On September 6th, CIC held a "Best Practice Sharing Meeting on Social Media" in Tsinghua University. Sina Weibo, Nike China, Intel and Li Jing Media, four companies with senior experience in the field of social media marketing in China, were invited to attend the meeting to share the latest marketing practice cases of social media platforms. Sam Flemming, the founder and chairman of CIC, put forward the concept of "social business" in his speech at the meeting, which was positively responded and discussed by many well-known media, brands and marketing organizations. This is the first time we have heard this concept in an open meeting. In the 20 10 online word-of-mouth summit, which kicked off in early September of 20 10, CIC began to visit more than 20 leading brands in two months to discuss "the transformation and reconstruction of business and management by the development of social media". At the same time, CIC officially put forward the concept of "social commerce", which is the first time in the field of Internet word-of-mouth and social media research and consultation in China that China is about to face "social commerce reform". Through Sam Flemming's blog and CIC's website, we have been able to systematically understand all the concepts contained in "social business". In the same year165438+1October1May, CIC and Fudan University School of Management held an online word-of-mouth group meeting in Shanghai with the theme of "From social media to social business". In addition to the organizer CIC, Yin Zhiwen, vice president of Fudan University School of Management, delivered speeches, and Scott Spirit, global chief strategy officer of WPP Group, Liu Zhongda (Liu Ying), founder and CEO of Roadside Network, Clement Yip, chief creative officer and managing director of Shanghai Agenda, Dr. Zou Deqiang from Fudan University School of Management, and Jacqui Zhou, global digital manager of Dell, also delivered speeches. Through the discussion in this forum of Fudan University, we have a deeper understanding of the future business management reform trend of "all businesses will become socialized businesses", and jointly foresee and begin to welcome the arrival of the socialized era of business reform in China.