1. Raw materials and production technology: As a high-end product in Jin Jiu brand, Health No.1 uses high-quality liquor as the wine base, and adds a variety of valuable Chinese herbal medicines for brewing. These high-quality raw materials and unique production technology increase the cost of products, leading to higher prices.

2. Brand effect: Jin Jiu is the top ten health wine brands in China, and its brand effect has been highly recognized by the market. As a high-end product of Jin Jiu brand, Health 1 has a high premium space in the market, relying on the brand's popularity and reputation.