In fact, many product packaging designs used the design direction of contrasting colors last year. This bold contrast color highlights the product characteristics with exaggerated features, so it has a strong contrast color.

Asymmetric design of packaging bag

Symmetry design method is often used in design field, and symmetry is generally stable.

Gradient color has been widely used in design in recent two years. In fact, it is designed in combination with the Internet. In the traditional field, gradient color makes products look more imaginative.

Large font typesetting of packaging bags

Using the typesetting of large fonts and the patchwork effect of large and small fonts, we can better highlight the core keywords of the product itself, and at the same time, we can design the product completely, and with the combination of background and fonts, clearly highlight the selling points of the product.

In the existing design, environmental protection has become an important choice for packaging materials. There are several points to pay attention to in material selection: first, environmental protection; Second, avoid excessive packaging waste, renewable and recyclable materials, and the applicability of materials.

Simple design of packaging bag

Simplify the complex. Although adding more information on packaging can bring a good visual display of product attributes, it will confuse consumers with primary and secondary relationships. But by simplifying the packaging design, the logo of the product is more prominent.

Realize design creativity through selling points

In the design, we should grasp the characteristics and functions of the product itself. In some biscuit box designs, we can see how to best open the biscuit box so that customers can use the packaging and eat it more conveniently. And some light bulb packaging design also highlights the important and practical characteristics of the product itself, so that users can see what characteristics the product has at a glance.