My thoughts suddenly went back to more than ten years ago. At that time, I was in charge of a kindergarten. Facing the inspection of kindergarten qualification grade, relevant departments came to inspect and put forward the rectification opinion that kindergartens should be equipped with full-time nutritionists. So I began to inquire about the salary of hiring a dietitian. At that time, in a third-tier city like ours, the monthly salary of nutritionists was more than 3,000 yuan. At that time, as a member of the kindergarten system responsible for hundreds of people, my monthly salary was only about 1200 yuan. I was really shocked!

Although we didn't hire a dietitian alone until the end. But the impression that nutritionists earn more money is deeply planted in my heart.

However, what I want to answer this question now is not how high the average income of nutritionists is now, or how popular they are, and it is worth giving up everything to engage in this industry. Instead, I want to remind this friend who asked questions from which angles to think about this problem.

There is a WeChat user who works in the Nutrition Association. What he often sees in his circle of friends is the news that laid-off workers can get tuition remission by studying nutritionists.

Why is the nutritionist certificate free of tuition, but it is rarely heard that the certificates of practicing doctors, legal professional qualification certificates, registered accountants, actuaries in North America, CCIE, national first-class builders and so on are all free?

Maybe many people will answer, because those exams are very difficult! And there are many professional restrictions!

That's right!

This is a very correct answer! The real qualification examination, which really needs strict access restrictions, often has the following characteristics:

Only such qualifications can be regarded as a "threshold", a certificate with gold content. At least, passing this exam and getting the corresponding certificate often means that you can use this certificate as a moat to distinguish yourself from other competitors.

Nutritionist or other similar XX teacher certificate, when we measure whether this certificate has gold content, we might as well ask ourselves the following questions:

A title that makes us feel unclear may curb many ignorant laymen and even gain some extra aura. However, when we just enter a brand-new field, a low-cost certificate may not bring many benefits, especially when facing professionals. If only the certificate is used as the only barrier to career change, the result may be tragic.

What we need to consider is whether this certificate can really bring value to the enterprise. If the salary of this position is high, and the exam is easy and the work is casual, it will soon become a red sea, rather than a layman entering this industry easily.

Some people have low academic qualifications, and there are no restrictions on professional requirements. They only need to pay for a few days, or they can get a certificate in ten days.

We need to consider, what is his career development potential?

What I said just now is about the certificate, not that the dietitian is not good.

Just need to remind this friend that dietitian is not an industry, but a position. In different industries and enterprises, this position may have completely different income, work content and work focus.

Food nutrition may be an industry with great development potential in the future. People pay unprecedented attention to food safety and are willing to invest in health care, so if someone can help you solve your concerns about food safety and food health, it will undoubtedly bring value.

Medicinal meals in catering enterprises, canteens in schools and enterprises, and diet meals in fitness and bodybuilding industries are all places that can bring obvious benefits.

But all this is not a simple certificate. In my opinion, it is more important to establish your own brand, gain recognition from others through your own brand and actual effect, and gain benefits. To do this, we need not only the label of nutritionist, but also a comprehensive and joint brand image.

If we only talk about nutritionists, on the one hand, nutritionists are suitable for all catering industries and related industries, or industries that need to provide food within the traditional system, such as schools, hospitals, nursing homes and other industries within the system. On the other hand, WeChat business people, who have filled the circle of WeChat friends, represent all kinds of diet foods, health foods or other things that need to be imported. If these things are labeled as nutritionists, they can further increase their trust and get extra income.

There may be an important development opportunity in the future to provide one-on-one coaching services for high-end people with nutritious meals. Such a coach may provide one-on-one healthy diet consultation for college entrance examination students, or one-on-one health service for people who need to lose weight, fat and even brain.

This is not just a matter of nutrition itself. If people want to be healthy, they should not only eat correctly, but also keep healthy. If they just eat irregularly, then the nutritional effect will not be reflected, and it is difficult to produce results. Therefore, for nutritionists, if they want to develop, they can't just rely on the signboard of nutritionists, but may be health coaches, psychological coaches, learning consultants and so on.

In short, if you want to change careers, or become a nutritionist, or any other XX teacher, it is not the most important to get a certificate. You need to judge the gold content of this certificate first and understand the development prospects, interests and foothold of this industry. No matter what certificate, it is not the most important factor to change careers, but the ability is.

There are two core competencies: the ability to bring value to customers and the ability to sell products to customers, and nothing else.