The purpose of Yuan Qi forest fiber tea operation is to hope that urban white-collar workers can have a bottle of ready-to-drink tea that can relieve their mood when they are busy with their work and life, and help people relieve their anxiety and reduce their bondage.

Yuan Qi Forest has launched its own brand of fiber tea, which has three flavors: corn silk, mulberry leaves and chrysanthemum morifolium. It takes herbs as raw materials, mainly to meet the light health needs of urbanites.

Compared with other sugar-free tea drinks on the market, the plants and herbs of fiber tea are integrated with the traditional Chinese herbal medicine concept of health preservation, and the characteristics of caffeine-free are suitable for consumers to drink at any time.

Starting from the product characteristics, the brand differentiation positioning of Guofeng herbal tea is locked, and the product concept of drinking a cup of fiber tea a day is taken as the core concept of this communication.