Generally speaking, the promotion of beauty salons has two purposes.

First, the new store opened to obtain the first batch of high-quality seed customers. This purpose needs to consider two dimensions: itself and the target of publicity, so when promoting, it is necessary to emphasize the good facilities environment and high-quality service ability of its own store; The customer's user portrait should be as accurate as possible, including the age, income and distance of the target population. Matching people are more likely to become seed customers of newly opened beauty salons.

Second, choose the promotion area suitable for your beauty salon.

Knowing the purpose of publicity, it is even more necessary to plan the area where publicity information is put. Understand the crowd structure in the planning and promotion area, and roughly judge the income level of the crowd through the positioning of the real estate level; According to the occupancy year of the office building or community, infer the age level of the crowd; And interviews with old customers, we can infer the acceptable distance range of users, so as to determine the distance radius of publicity. Therefore, after determining the above conditions, you can choose a community or office building that meets expectations to advertise.

Finally, it is concluded that beauty salons generally belong to block businesses, and location marketing is the key. You can search online for some block marketing platforms to help you promote beauty salons.