After all, there are still some clothing stores whose business is still very good, and the customers in the stores are constantly flowing. So what should be done to improve the rate of customers entering clothing stores? How do clothing stores attract customers to shop? Today, Bian Xiao will talk about the drainage skills of several shops.
First of all, it is the layout of the store display.
In order to improve the rate of customers entering the store, the first thing is that the display layout in the store should be attractive. Nowadays, major shopping malls and clothing stores account for the largest proportion in the streets and alleys. If you want your store to stand out among many stores, you have to let customers have the desire to enter the store at the door, which requires our store manager to do a good job in the display and layout of clothing stores.
The most important thing is that the display layout in the store is neat and beautiful, and the lights are bright. At the same time, we should pay attention to putting the main explosion in a conspicuous place, so that customers can see it at a glance when passing by the store, which can attract customers' desire to enter the store.
Second, the atmosphere in the store is created
In addition to the display layout, the atmosphere in the store is also very important. Attract customers' curiosity, lead them to associate, and finally let them know about your shop by creating a hot-selling atmosphere, special materials, strong colors and unique products.
You can use floor stickers, hanging flags, Yi Labao and X booths, posters, piles, arches, light boxes or LED screens, special period banners, door lights, window lights and store music to create an atmosphere.
Third, shopping guide interception
Arrange one or two clothing guides to intercept customers at the door and attract customers through some interception skills, that is, what to say after meeting customers. Of course, you can't create discomfort for customers, and you can't force customers to enter the store, leaving an unpleasant impression on customers and affecting the re-sale in the later period.
Shopping guides can't sleep, play mobile phones or chat when there are no customers. It is necessary to formulate a certain reward and punishment system to stimulate the motivation of shopping guides to intercept customers.
Fourth, use herd mentality to try on photos in the store.
As we all know, most people in China have herd mentality. In fact, our clothing store can also use this psychology to attract customers when it is operating. For example, arranging some people to try on and take pictures in the store will make pedestrians outside the store think that the business in the store is very good, thus generating herd mentality and increasing customers' desire to enter the store.
Fifth, multiple friends circle.
Nowadays, many clothing store shopping guides will add customers' WeChat, so shopping guides should make good use of this resource, increase the circle of friends, and send the information of new styles, explosions and matching skills in the store to the circle of friends, so that customers can understand through the circle of friends, thus attracting interested customers to enter the store for consumption.
6. Contact and invitation of old customers
At the invitation of old customers, for some customers who have added friends or left their phone numbers, new products or activities in the store can be notified by SMS. Of course, in normal times, we should also have emotional contact. When you meet a holiday or a customer's birthday, you should send a message actively to let the customer know that we are paying attention to her, so that the customer will have a good impression on your store and promote the probability and purchase rate of customers entering the store.
The above are some store drainage skills shared by Bian Xiao, which are more suitable for clothing bulk stores. Shopping malls and stores should still do a good job in the decoration and display of stores. Some tonal shops can try to play some soothing music and spray some fragrant perfume in the shop to help the shop drain. If you don't understand, please leave a message in the comments section below.