Yu Rongguang's endorsement of Maca may be to improve the popularity and recognition of the products. Maca is a new type of health food, which has many nutritional values and health care functions, such as enhancing immunity, resisting fatigue, improving sleep and so on. As a famous actor and director, Yu Rongguang has a high public influence and a wide fan base, and his endorsement can attract more consumers' attention and purchase. In addition, Yu Rongguang pays great attention to health preservation, and her image is consistent with Maca's healthy food image, so endorsement is also a win-win cooperation.