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Opening remarks of telemarketing speech
Direct opening method?

Shop assistant: Hello, Miss Zhu/Sir? I'm Li Ming, a medical consultant of Mo Company. I disturb your work/rest. Our company is doing market research. Can you do me a favor? ?

Guest Zhu: It doesn't matter. What is this? Customers can also answer: I am busy, or in a meeting, or refuse for other reasons. ?

The salesman must interface immediately: I'll call you back in an hour, thank you for your support.

Then, the salesman should take the initiative to hang up! When you make a phone call an hour later, you must create a familiar atmosphere and shorten the sense of distance: Miss Zhu/Mr. Hello, my name is Li. You call me in 1 hour ...)

2. Someone introduced you?

Shop assistant: Hello, Miss Zhu/Mr Zhu, I'm Li Ming, a medical consultant of a company. Your good friend Wang Hua is a loyal user of our company. He suggested that I call you. He thinks our products also meet your needs. ?

Guest Zhu:? Why don't I listen to him? ?

Shop assistant: Really? I'm really sorry. I guess Mr. Wang hasn't come recently for other reasons. Let me introduce him to you. Look, I'm in a hurry to make a phone call.

Guest Zhu: It doesn't matter. ?

Shop assistant: I'm sorry about that. Let me give you a brief introduction of our products. ...

3. Self-reported opening mode

Shop assistant: Hello, Miss Zhu/Mr Zhu, I'm Li Ming, a medical consultant of a company. However, this is a sales call. I don't think you will hang up right away! ?

Customer Zhu: Selling products, cheating. I hate salesmen! ? Customers may also answer: What products are you going to promote? ? If so, you can directly intervene in the product introduction stage)

Salesman: Then I really have to be careful not to let you add another annoying person, hehe. ?

Guest Zhu: Hehe, the young man is very humorous. What products are you going to sell? Tell me about it. ?

Salesman: Well, our company's medical expert group is doing a market survey on xxx recently. What do you think of our products?

4. Pretend to be familiar with the opening method?

Shop assistant: Hello, Miss Zhu/Mr Zhu. I'm Li Ming, a medical consultant in a company. How have you been recently?

Guest Zhu: OK. Who are you?

Shop assistant: No way, Miss Zhu/Mr Zhu, you are forgetful. I'm Li Ming. You should pay attention to your health when you are under pressure at work. By the way, have you used our beauty products? Do you feel good? Recently, we just launched a joint service package. I wonder if you are interested?

The salesperson should clearly let the customer know the following three things within 30 seconds:

Who am I and which company do I represent? ?

What's the purpose of my calling the customer? ?

What is the use of our products for customers?

Usually, there are several situations in which customers refuse you. The first one said that I was in a meeting as soon as I opened my mouth. In the second case, sorry, I don't need it. In the first case, we should put a correct attitude, such as the customer is really in a meeting.

Originally, we had an appointment. I really didn't refuse you. Our business friends are waiting. Then I hit the road. I really can't talk. Our salespeople face many rejections every day. Don't find it inconvenient to make an appointment for the next call. In that case, our opening remarks will change at the next appointment. We were old friends when we talked for the second time. I'm the one who just called. Here's the thing.

You satisfied his refusal and then pulled it over. Many people feel very helpful after chatting and throw another advantage in time. Your product advantage is definitely not one, there will be at least three. You prepare in advance, and your second advantage may hit him. You have to find his consumption point before you can buy your product. If you can't find his consumption point, you won't pay.