What's the difference between headline advertising and self-operated advertising?
Headline advertising is a form of advertising in which the headline author entrusts the advertising space to the headline platform. Headline platform intelligently matches users and advertising content to achieve accurate promotion, and advertising revenue completely belongs to creators.
You don't know anything about the health manager. Self-operated advertising is an open and free promotion method unique to headline numbers. Headline authors independently upload promotional materials and display them on the content page. Whether it is self-promotion, event introduction, APP download or traditional marketing promotion, it can be realized in self-operated advertising. This service is completely free.
What are the application standards of headline advertisements and self-operated advertisements?
1, self-operated advertisement:
(1) Application type: individuals, enterprises, mass media, news media, state institutions and other organizations;
(2) Real-name authentication has been completed;
(3) The cumulative number of fans is 2,000 or more;
(4) The number of articles published in the last 30 days is greater than10;
(5) No entry record.
2. Headline advertisement:
Applicable types: individuals, enterprises, mass media and news media;
Note: If the license of headline advertisement and self-operated advertisement is closed due to account violation with a deduction of 50 points or less, they can no longer apply for opening independently.
If they meet the opening conditions, both can be opened, but only one advertisement form can be selected for display when publishing content.
Where are the advertisements displayed? Headline advertisements will be displayed at the bottom of the article in today's headline APP, and advertisements will not be displayed in atlas and video. In order to balance the user experience, not every article is refreshed with advertisements. Headline advertisements are not displayed on the PC side.