There are many despicable competitive behaviors in the steaming room industry, especially in the selection of materials, such as stealing the column and shoddy. So be sure to keep your eyes open when choosing materials, and beware of being fooled. It is best to choose a senior professional construction company.
Second, the promotion skills and means
The steaming room is a carrier with good effect, and 95% of users said that the effect is very good after experience. Since there is such a good product, we can use it to accumulate wealth quickly.
As we all know, the national condition of China is a large population, but the consumption is not high. It is necessary to adjust the price to a reasonable level according to the local market situation, and the calculation will be accepted by most scholars. For example, the single consumption price can be reduced to 18-38 yuan/time, the annual card price can be reduced to 1500 yuan/year, and the semi-annual card can also be greatly reduced. Or introduce some corresponding promotional discounts to make everyone feel affordable, easy for customers to accept, and maximize their profits. Because of the disparity in price difference, it is satisfying the public's psychology of being greedy for petty gain and cheap. As long as there are more people handling cards, a large amount of funds will be withdrawn in a few months. And everyone will form the habit of steaming room after getting the card, which will bring more customers. However, the price must be considered according to local conditions. If the price is neither high nor low, it will be unattractive. If the effect is not achieved, there will be no customers and the income will be affected. Therefore, the core here is: to ensure passenger flow!
1. It can be distributed to employees in the form of rewards or benefits through the leaders of each unit or the welfare departments of each unit, so that the customer experience rate is 100%, and everyone can analyze and position the price according to the local market and economic situation.
2. It is a potential market for students above junior high school. For students, it is necessary to publicize the benefits of relaxing in the sauna on weekends, which can not only detoxify, but also relax the nervous brain and muscles and effectively improve learning efficiency. Students will be accompanied by their parents when they go, so they can take the opportunity to recommend a "preferential family year card". This maximizes consumption and is a very effective way to promote sales.
The simplest way to promote sales is to send invitations to residential areas and invite them to experience. Although this method is time-consuming and laborious, it is much better than sending free experience cards aimlessly, and it also saves a lot of public relations songs.
Third, the construction should have its own characteristics and make bold innovations.
First of all, the choice of indoor accessories should have style, and the color matching should highlight warmth, softness, harmony and unity, giving people the feeling of returning to nature;
Secondly, try to choose floor tiles or original stone plates as the floor materials, which are both practical and atmospheric, and can also avoid the odor of the wooden floor after sweat absorption;
Third, the shape of the top of the house can not be ignored. We should not only pay attention to function, but also give consideration to beauty, simplicity and practicality, without losing elegance and warmth.
Fourth, advertising is always a magic weapon for businesses.
The most economical thing is printed matter. Leaflets, cards and brochures can all play a certain role in the early stage. Of course, magazine and TV publicity can be more immediate, but the way of publicity should be determined according to its own operating costs. The printed content must have its own characteristics and highlight its own selling points, including geographical advantages, site advantages and personnel advantages. It is also necessary to emphasize the health care function of the steaming room, which has a good effect with the photo exhibition.
Fifth, technical training for employees.
As the saying goes. "You know what you are doing", whether it is the boss, the merchant or the front-line staff in the store, you should establish a good reputation of the company by learning the professional knowledge of health preservation. Our company will provide professional training, give corresponding guidance, let the clerk master a lot of health knowledge, improve their professional level, popularize the health care of the clerk, and achieve the effect of professional marketing.
At the same time, the clerk should learn to communicate with customers, drive consumers through the health knowledge of the steaming room, and let customers know more about the functions and benefits of the steaming room. In this way, not only will customers insist on steaming for a long time, but also the effect of word-of-mouth promotion can be achieved. As long as customers agree, your products will have unlimited charm and room for survival and development, and there will be unlimited business opportunities waiting for you.