Business photos need business portraits, which are mainly used in resumes or portfolios, as well as in different company documents, such as information ballots and press releases. These photos are also used on the company website. Some organizations use portraits of employees in marketing and advertising activities, especially when they want to attract customers or encourage potential partners to join them.
Corporate portraits are not like fashion photos or wedding photos. They are simpler and more formal. So how do you shoot it?
Shoot in indoor natural light.
If you are a beginner, indoor shooting under natural light is the best choice before you are familiar with the light. Ensure that the sun's rays fall on the subject at an angle conducive to appearance. Usually the window is at a 45-degree angle to the face.
After finding the right subject, you can start to choose the right position for the photo. Posture may vary according to physical characteristics such as gender, height, weight and height. Practice at will until you find the best one.
If the sun is too strong, you may need to bring a reflector to disperse the light from the window. You can use a white reflector.
If there is nothing to eliminate the light, you can gradually move the subject away from the window. This will soften the light until you get good enough light and people.
Indoor photography without natural light
Usually photographers are asked to take pictures in a room without windows, and the light is very poor. These conditions require the rapid installation of studio equipment to provide simple and effective lighting.
First, we need to find a blank wall as the background. You may need a portable background wall and some installation equipment, such as a door and some clips to fix the paper background.
When you adjust the light sources, please note that at least one key light source and diffuser are needed. Set the light source at a 45-degree angle to the target, and then find a perfect angle to place the object and light as if it came from a window.
Remember, the first portrait is usually the most experimental. Once the position and angle are found, the cooperation with other disciplines will be accelerated.
If there is a second light source, it can be set as a background light behind the object to separate people from the background, or as a fill light installed opposite the source light source. Fill light should be softer, it just helps to fill the shadows. The ideal lighting setup includes all three light sources, but it is entirely possible to use one or two light sources.
Outdoor portrait of enterprise
Now let's talk about the photos of the company on the street. Just like shooting outdoors, it is important to consider the time and weather during the day and shoot portraits of the company, not dance or drama scenes. A person should look professional: from dress and makeup to posture.
What cameras and lenses do we use?
The camera here has little influence on most of the photography process, and it is entirely related to the lens. Just make sure that the camera you use can take photos with your settings without using additional settings. If you shoot in a room without windows, it means that the camera must be able to cope with the lack of light well.
Introduction of lighting technology for portrait shooting in commercial shed;
Light distribution is widely used in portrait photography in the studio. This is because the background and environment in the studio are virtual, and the characters are also active in the virtual scene, so the lighting of the characters should be designed strictly according to the light of the virtual background environment. The following is the relevant information I have compiled for you for your reference!
Light distribution method for portrait photography in shed
Rembrandt illumination
The name comes from the lighting technique commonly used by the painter Rembrandt, and the triangular light level on his face is the mark. Different from circular lighting, the nose is connected with the shadow of the cheek, but more importantly, the eyes on the other side of the shadow still have eyes to keep the face bright and the photos are dramatic.
When shooting, the subject should be slightly away from the light source. Of course, the position of the light source is higher than the head, so that the projection of the nose and the projection of the cheek are connected. However, not everyone is suitable for this kind of lighting. People with large cheekbones will be ideal, while people with low noses will be more difficult. Therefore, good lighting should vary according to the specific subject, and cannot be generalized.
Auxiliary lighting
ParamountLighting, also known as ButterflyLighting, is named after the butterfly-shaped symmetrical shadow made under the nose.
The positive light of the light source set behind the camera will create the shadow of cheeks and chin, so it will highlight the cheekbones of both cheeks, make the face look thinner and the chin sharper, which can enhance the charm of the object. However, sometimes a reflector is used to fill the light.
floodlighting
This is not a specific lighting setting, but a style, which can be used regardless of zoning or circulating lighting.
In fact, the method is very simple, that is, turn the light-receiving surface to the lens, so that the light-receiving surface will look wider, and then the whole face will look bigger and wider, suitable for people with thinner faces.
Insufficient lighting
Contrary to the wide light, the darker side faces the camera, making the face look like it has been sharpened, which is more stereoscopic and atmospheric.
The light distribution method is the same as the width display, but the direction is opposite.
Split lighting
Gu Ming is incredible, that is, dividing his face into two parts, one bright and the other dark, will create a strong sense of drama, which is suitable for people with strong personality or temperament, such as artists and musicians. Of course, masculinity will be heavier.
In order to create this effect, the light source is placed at 90 degrees on the left or right side of the object and can be moved forward or backward slightly to adapt to different shapes. Note that the light must change with the face of the object, and the light will change with the rotation of the head.
Annular lighting
This method can make the nose cast some shadows on the cheeks. In order to achieve this effect, the light source should be slightly higher than the plane of the eyes and camera by 30-40 degrees. (depending on the specific face shape)
Types of light sources for portrait photography
Backlighting
Backlight refers to the light emitted from the back of the object facing the lens. In the backlight environment, because the side of the subject facing us is almost backlit, it is easy to form a contrast between light source area and backlight area. However, in general, the subject under backlight is easy to be underexposed. If you want to show details such as the color of the subject's surface, you should avoid shooting against the light.
In order to take wonderful photos in the backlight environment, we can use the camera to measure light in the bright area of the picture, so as to darken the brightness of the subject and get the effect of silhouette of the subject. Although the silhouette effect can't reflect the color and other characteristics of the subject, it is also very artistic. The silhouette effect formed under backlight can fully reflect the morphological outline characteristics of the subject in the picture. In addition, when taking a portrait of a beautiful woman, you can use a reflector or lamps to fill the face of the person, so as to obtain a warm and fresh backlight effect.
Side lamp
Side light refers to the light from the left or right side of the subject, and the irradiation direction of the light forms an angle of about 90 with the shooting direction of the camera.
Using sidelight shooting, the subject can produce a sharp contrast between light and dark, and the light receiving surface of the subject will be very clear, and the backlight surface will appear in the picture in the form of shadow, making the picture very textured. Therefore, sidelight is often used to show a clear-cut and three-dimensional picture.
Front side lamp
Front side light, also known as 45 side light, refers to the light emitted from the left or right side of the main body, and the irradiation direction of the light forms a horizontal angle of 45 with the shooting direction of the camera.
When shooting with front light, the side of the scene facing the lens can receive light in a large area, while the local backlight surface will produce a shadow effect, which is more in line with our daily visual habits. The light-receiving surface of the scene can show details such as color and shape, and the backlight surface can contrast with the light-receiving surface to increase the three-dimensional sense of the picture and make it not dull. When shooting buildings, portraits and flowers, we often use this 45 side light.
Backlighting
Side backlighting is similar to backlighting, which is the light from the back of the subject to our lens. The side backlight forms an angle of 120 ~ 150 with the shooting direction of our camera, and the backlight is facing the lens. This fine adjustment of shooting angle will make the picture effect different.
When shooting with side backlight, the light receiving surface of the subject only accounts for a small part, and the backlight surface accounts for a large part, so that the outline of the subject can be well presented in the picture. At the same time, due to the small light receiving surface of the subject, the contrast between light and dark in the picture will not be as strong as that of the backlit silhouette, and the bright area can still show some characteristics of the subject.
top light
Top light refers to the light that shines on the subject from above, and keeps a vertical angle of about 90 with our camera.
When we usually shoot, the top light is used less than the side light and the smooth light, because this kind of light only shows the top characteristics of the main body when shooting people or some architectural themes, while other areas appear in the shadow, so we seldom use this kind of light. Usually, when shooting a still life theme, when it is necessary to show the details of the top of the subject, the top light will be used.
In nature, the most common top light is the midday sun. At this time, the light of the sun is also the strongest. If you shoot a portrait at this time, in order to prevent the face from being exposed to light, you can make the figure look up to ensure the embodiment of the details of the face.
footlight
Foot light can also be called bottom light, which refers to the light that shines on the subject from below. In fact, under normal circumstances, we rarely have the opportunity to see the effect of foot light, because foot light is not as common as smooth light, side light and backlight. Footlights often appear in the lights of stage plays and dramas, or in the lights of parties and concerts. Floor lamps and low-angle reflectors in the square also have the nature of footlights.
Footlight is not our common light environment, and its visual effect will subconsciously give people a mysterious, gloomy and strange feeling.
Local light
Local light means that only a certain local area of the subject is illuminated by light, and other areas are in a shadow environment.
The picture expressed by local light is very artistic, but compared with other lighting environments, local light is not common. Usually, the local light in nature is fleeting. If you meet the local light picture you expect, you should take the time to shoot it. For example, when sunlight passes through clouds with uneven thickness, it may produce local light; Local light can also be encountered before and after thunderstorms; When the sun is going down, there will be local lighting occasionally.
Local light, also called "stage light", just like spotlight on the stage, only illuminates the main body. When we watch a work, the brightest area is always the most attractive, which is a visual habit of people. We use local light to shoot, which can illuminate the scene we want to show in the picture and make people's eyes focus on the local light area of the picture, which is very beneficial to the expression of the theme of the work.
Front lighting
Smooth light refers to the light whose projection direction is consistent with the shooting direction. In this light environment, the side of the subject facing the lens is illuminated, and the light-receiving surface will not produce shadows, and the details such as the color and shape of the subject can be well represented.
It should be noted that shooting along the light will make the subject have no obvious changes in light and shade, thus lacking a sense of hierarchy and three-dimensionality, making the picture slightly dull. If we want to avoid this kind of dullness, we can choose colorful things as the main body of the picture, and fully display the color of the main body of the picture by using smooth light to improve the attraction of the picture; You can also choose pictures with large color contrast, and make use of the contrast between colors to make the pictures more exciting; You can also arrange some prospects for the picture to increase the sense of space.
Scattered light
We have learned what direct light is. In nature, direct sunlight is direct light when it is clear and cloudless, but some clouds appear in the sky, which block the sunlight and scatter it when it passes through the clouds. At this time, the light shining on the object is scattered light. Typical scattered light is not only the skylight on cloudy days, but also the light emitted by our soft glass lamps, or the light reflected by water, ground and glass.
direct light
As we all know, the light emitted by a point light source travels along a straight line, and the light that shines on the subject along a straight line is direct light. The subject irradiated by direct light can produce obvious projection and a picture with strong contrast between light and dark, and the details such as the color and shape of the subject can be well reflected, and the picture can also show a sense of spatial layering.
In nature, when the sun shines directly on the subject in clear and cloudless weather, we call this kind of light direct light. Bright shadows will appear on the side of the scene that is illuminated by the sun, while shadows will appear on the side that is not illuminated by the sun. We can control the proportion of this light and dark area by changing the shooting position.
How to shoot portrait photography? Portrait photography is a kind of photography art that specializes in shooting characters. Here are some shooting techniques for portrait photography:
Choose a suitable scene: choose a scene suitable for portrait photography, such as beautiful scenery, interesting buildings or solid color background.
Use appropriate light: Light is a very important factor in portrait photography, and you can shoot with natural light or light.
Choose the right lens: Choosing the right lens can help you capture more details and depth, such as portrait lens or fixed focus lens.
Ensure accurate focusing: Portrait photography needs to focus on the model's eyes to ensure the clarity and focal length of the photo.
Guidance for models: For non-professional models, you can give them some simple guidance, such as standing angle or adjusting posture.
Control exposure: Proper exposure control can make photos brighter or darker, making them more suitable for the scene.
Post-processing: Post-processing software can be used to modify photos, such as adjusting color, sharpness, saturation and so on.
In short, portrait photography needs to pay attention to details, and the scene, light, lens, focusing and post-processing need to be seriously considered.