Because advertisements are not allowed on TV, Xiao Su and his colleagues started another marketing model, this time they sold a health care product called resveratrol. According to the customer information left by previous purchases, Xiao Su and her colleagues called back one by one and gave books to the elderly foster students for free. Although it is under the banner of free, there will be scratch cards in these health books.

From the training process provided by Xiao Su, we can see that the sales staff first understand the physical condition of the elderly and whether they have eaten any health care products at ordinary times on the grounds of free gifts, and then take the opportunity to ask about the physical and economic conditions of the elderly and select targets from them. Three or four days after the health book is sent, the salesman will conduct the first telephone interview. Xiao Su said: "The main question is whether the old people have received the books, and the courier will confiscate the courier fees of the old people, and so on. This phone call must show concern for the elderly, and the purpose should not be too obvious. Understand the physical condition of the elderly again, tell them to take good care of themselves and win their trust and goodwill. Attention! The first call was made when the old man just signed for it. "

When some old people took the initiative to ask about the scratch card winning, the salesman began a new lobbying. They first emphasized the scarcity of scratch cards to the elderly. "A province attracts 10000 customers, but generally only 100 wins the prize. Congratulations on your award. You are so blessed. " As far as possible, let the old people participate in the prize-winning question and answer of scratch cards, and infiltrate and emphasize the efficacy of health care products with answers.