1 for basic information about the product.
When writing to promote soft articles, you must be clear about some basic information about the products. For example, products are products of life, and writing articles must not be based on entertainment. The promotion of soft articles is targeted, and products and products should be written.
Only in this way can the promotion of soft articles achieve the promotion effect, instead of making people have nothing to say and don't know what to say after reading the article.
After the product information is clear, you still need to remember some basic parameters, so it will be more convincing to include these data in the era of soft writing. If you always use some approximations and maybe words, others will think that you are not professional enough, then this promotion is not convincing enough.
2. Effective ownership
"A good title is half the story" makes sense. An excellent title is equivalent to the facade of the whole soft story, which determines whether the user clicks and is interested, and largely determines the lifeblood of the story. However, writing headlines is often quite difficult and requires long-term training, rather than relying solely on the form of "title party" to quench your thirst.
Title party is an excellent way to intercept traffic, but in the long run, it is by no means the right way, and even extremely harmful to the whole soft text ecology. Therefore, it is also a way to properly use the title party to attract users' attention.
3, the promotion of soft text must be soft enough.
When writing promotional soft articles, you must be soft enough. The so-called softness means that others see the end of your article, but they don't know it's an advertisement and think it's just a beautiful article.
Software is like this, it can make people unconsciously read the article, have a clear understanding of all aspects of the product, and remember the brand of the product in their minds, but they will not feel that the advertisement is blunt.
Therefore, when writing promotional soft articles, we must know how to hide advertisements, so that people will feel comfortable after reading the articles and will not feel that the articles are advertisements for promoting products. After all, there are not many people willing to contribute click-through rates to naked advertisements. With this mentality, you can write a promotion soft article, and your own promotion soft article can also be written well.
4. Choose keywords.
You need keywords to promote a product. With keywords and long tail keywords, people can easily search for your soft articles when searching for articles. So you can promote your product information by reading other people's soft articles. Therefore, we must pay attention to the placement of keywords when writing promotional soft articles.
Keywords should be related to the product and do not need to be inserted too densely in the article. Just insert keywords in the first paragraph, middle and end of the article.
This distribution is reasonable and won't make people feel annoyed. You can also use this article to increase the weight of your website. Keywords are really important for promoting a soft article. If you want to promote it well, you must choose the right keywords.
Precautions:
1. When writing a popular soft article, don't rush for success, allow yourself to try and make mistakes, keep exploring, and write and promote soft articles. As long as you persist in writing, you can achieve unexpected promotion results.
2. In addition, when writing soft articles, if you really can't find ideas, you can also rub hot spots, which will also make many people sing bad.