International Women's Day, a festival held on March 8th every year to celebrate women's important contributions and great achievements in the economic, political and social fields, has different celebration focuses in different regions, and certain benefits can be allocated in terms of budget and environment to show respect and concern for women.
Consumerism on March 8th Women's Day;
On this day, men of different nationalities and ages prepare gifts for women-wives, girlfriends, daughters, colleagues and mothers. However, with consumerism replacing the feminist political stance of Women's Day, Women's Day lost its unique gender political significance in the spreading business frenzy, and people began to dispute the significance of the festival.
In the late 20th century, the arrival of American consumerism era provided a new way for the media to depoliticize feminist issues. The mainstream media has a conspiracy with advertisers and sellers, who use consumerism to "depoliticize" feminism.
Publicly abandon the original feminist political stance and advocate consumerism culture, so as to finally realize the purpose of "depoliticizing" feminist issues and make feminism lose its rationality in discussing and demonstrating women's issues in the public sphere.