First, a boutique hot spring scenic spot for the public. The "True Landscape Hot Springs", "Taiji Eight Soups", "Beauty Four Soups", "Nine Steps and Six Ways to Soak" and "Summer Hot Springs" advocated by them are actually creating and enriching modern hot spring culture. It is precisely because we are committed to creating a hot spring culture, excavating the connotation of hot spring health care and creating a hot spring lifestyle that Imperial Hot Spring and Tianmu Hot Spring have become industry benchmarks, not only winning the success of project development, but also successfully casting corporate brands, forming management teams and business models, making them have capital export brands and implementing national strategic expansion.
Second, high-end SPA scenic spots for niche people. It has a regional advantage as a gathering area of high-end leisure and holiday products, emphasizing high per capita consumption rather than large-scale tourists. We judge that with the increase of high-end leisure consumers in China, this mode will become one of the most important development directions of hot spring resorts in the future. Hot spring+conference mode is the most common and successful development mode of hot spring resort, which can be divided into two modes: hot spring+large conference and hot spring+small and medium conference.
First, the "hot spring+large conference" model. Jiuhua Mountain Villa in Beijing is undoubtedly the most typical representative. It is keenly aware of the huge conference market in Beijing, makes full use of the integrated value of hot springs for recuperation and leisure, enlarges the articles on the integration of hot springs and conferences, and regards business meetings as the most important service. Perfect business and conference facilities (the number and scale of conference rooms are shocking), supporting full-time conference reception departments, and rooms, catering, entertainment, sports, health care, physical examination and shopping services that meet the all-round needs of conference guests, coupled with strong relationship marketing, finally make it a well-deserved "hot spring club capital" in Beijing. This hot spring metropolis model combines large-scale conferences and exhibitions with hot springs, and carries out various supporting construction and operation services around the metropolis. Conference and exhibition become the leading role, and hot springs become the supporting role, but it finally achieves a great breakthrough in the comprehensive development value of hot spring resources, which is a typical innovative model, but the huge scale of its conference market is the key to its success.
Second, the "hot spring+small and medium-sized conference" mode. Relying on medium-sized cities or provincial capital cities, this model mainly uses the leisure and health value of hot springs to attract small and medium-sized group meeting markets, which is the most basic development model of most hot spring resorts in China. Because the requirements for market scale, resource value, capital investment, site conditions and other factors are relatively low, it is also the most successful development model. However, the biggest problem with this development model is that the competition is fierce. Therefore, higher requirements are put forward for the theme positioning, product characteristics and management level of hot spring resort, especially for the marketing efforts with travel agencies as the main channel, especially for high-level planning from the beginning. The combination of hot springs and sports and leisure is also one of the most common development modes of hot spring resorts. On the basis of hot spring bathing, its core is to develop sports and amusement projects that meet the experiential and participatory needs of tourists, effectively enhance the overall attraction of hot spring resorts, extend the stay time of tourists and even improve the off-season operation of hot spring resorts, improve the per capita consumption level, and achieve a breakthrough in overall development and operation. Here are four typical examples:
First, hot springs+water entertainment. Introducing the most popular water recreation project in the summer family market into the hot spring resort will make up for the lack of product development in this off-season in summer and play a very prominent role in improving the overall operation of the hot spring resort. Take Beijing Shuicheng Water Space, Guangdong Enping Jinjiang Hot Spring, which is known as "the first spring in China", and Zhejiang Wuyi Qingshuiwan Qin Hot Spring as representatives. A series of fashionable, dynamic and exciting water recreation projects, such as hot spring wave pool, hot spring rafting, hot spring swimming pool and water slide, have made the hot spring resort operate in summer. This model has been proved to be one of the most successful development models, but the key to future competition lies in the continuous innovation of water recreation projects, which puts forward higher requirements for the investment scale and equipment renewal of water recreation.
Second, hot springs+golf. Taking Shanghai Sun Island Golf Hot Spring Resort, Beijing Longxi Hot Spring Golf, Huizhou Tangquan Golf, Guangxi Jiahecheng Hot Spring Valley and Tianjin Baodi Pearl River Dijing Hot Spring Resort as representatives, through the full combination of high-end hot spring SPA and golf, a high-end leisure classic combination product-hot spring golf is formed, which is a classic model for the development of top resorts. In this mode, the innovation and integration of culture is the key to improve the overall quality.
Third, hot springs+ski resorts. Take Qingdao Jimo Tiantai Hot Spring Ski Resort and Liaoyang Gongchangling Hot Spring Ski Resort as representatives. The combination of hot springs and the most fashionable and challenging skiing events in winter is a wonderful combination of health preservation and sports, which will form strong attraction and competitiveness, and the concept of "vibrant winter" has also emerged, thus effectively promoting the breakthrough of winter tourism. This model should be an important model for the development of hot spring resorts in northern China.
Fourth, hot springs+comprehensive amusement. Take Zhuhai Haiquan Bay as the representative. Combining the relatively static hot spring bath with various dynamic amusement projects, the combination of dynamic and static, and the combination of health, leisure and amusement experience can greatly enhance the overall attraction of hot spring resorts and improve their comprehensive income. Haiquanwan Resort takes rare ocean hot springs as the core, and consists of five-star hotels, mysterious island theme park, fisherman's wharf, theatre of dreams, physical examination center, Caribbean coast, sports club, outward bound training camp, golf project, leisure fishing area and go on road trip camp. It is a super-large tourism and leisure resort with the most complete functions and facilities in China, and was awarded the title of "National Tourism and Leisure Resort Demonstration Zone" by the National Tourism Administration. This model combines hot springs with diversified amusement projects to the extreme, thus generating great market attraction.
Fifth, natural hot springs+farmhouse music. The Hongxing Ping Hot Spring Resort in Suichang, Zhejiang Province, as the representative, is not only the only natural hot spring developed by fluorite mine in Suichang County, but also the only five-star hot spring farmhouse in Suichang. The resort also has a farming experience zone and an agricultural sightseeing park, which have different experiences in different seasons, including tea experience zone, bayberry experience zone, bamboo shoot experience zone, bansu experience zone, melon and fruit thinning experience zone and fishing experience zone. The vegetables in the resort are all grown by the old farmers themselves. No, it is worth mentioning that the resort has the original ecology such as bighead carp, catfish, whitebait and tiger fish in Wuxi River. , local pigs in Hongxing Ping, native chickens in Huangniling, cattle and sheep in Hushan, etc. There are countless rare mountains and lakes. This model combines hot springs with modern natural engineering, resulting in a huge local market. This model is represented by Beijing Xiedao Resort. According to the model of "hot spring ecological manor", the organic integration of hot spring resources and ecological farm development will achieve dual goals:
On the one hand, it is helpful to give full play to the extended utilization value of hot spring resources, use geothermal energy to build greenhouses, develop high value-added species breeding projects and hot spring ecological agriculture projects, and promote the transformation of ecological agriculture from a single product economy to a service economy. On the other hand, the construction of ecological farm effectively improves the leisure environment of hot spring resort, and can also make use of the facilities carrier of ecological farm to create a unique hot spring bathing place. Because of the great value of hot springs in health care and tourism and leisure, they have created outstanding advantages for the development of real estate, especially in tourism real estate, and often can form great competitiveness in the real estate market with the characteristics of "health care and leisure", thus obtaining a very considerable return on investment. Therefore, the "Hot Spring+tourism real estate" model has become one of the most priority development models for most hot spring resorts in China.
Pearl River Dijing Hot Spring Resort, Chongqing Blue Ocean Tian Yun Hot Spring Resort, Xianning XX Hot Spring Resort, etc. They are all typical representatives of the hot spring holiday community model. The extensive combination of hot springs and tourism real estate has even formed a large number of large-scale hot spring resorts, hot spring towns, hot spring new towns (districts) and other projects, which has promoted the overall development of a large area. We believe that the development mode of "Hot Spring+tourism real estate" will remain one of the most important development modes of hot spring resort in the future.