Fangzi Beauty was established in 1997, adhering to the service tenet of Fangzi Beauty and dedicated delivery, and becoming a leader in the industry with professional unified management and exquisite beauty and body-building skills. With the pursuit of service quality and efficient execution, Fangzi has won tens of thousands of distinguished members, 40% of whom have worked in Fangzi Beauty Salon for more than five years, and Fangzi has developed into a large-scale professional beauty institution with 48 beauty centers and more than 600 professional beauty consultants.

In 2004, with an eye to the future development, Fangzi Subsidiary made the most important decision in the history of Fangzi's development, and officially moved its development center, namely Fangzi Headquarters, to Shenzhen, where the industry competition is the fiercest, to verify the value of its core competitiveness in the market. After nearly seven years of hard work, Fangzi has opened 20 direct beauty centers in Shenzhen, which have been unanimously recognized by consumers and sought after by people in Shenzhen. The success of Fang Zi in Shenzhen also promoted the rapid development of Fang Zi in Qingdao. The Yangxin Culture Festival held by Fangzi has become a beauty pageant that many consumers are looking forward to and many industry peers are competing to participate in learning. Fangzi won customer satisfaction and social recognition with her kind heart, affectionate service and high-quality products.

In July 2009, the 48th and 49th branches of Fangzi Beauty Cosmetics officially entered the Shanghai market, marking that Fangzi officially entered a new chapter in history and entered the consumer service platform of an international metropolis. In the future development, Fangzi will, as always, open hundreds of chain stores and be the grand goal of a century-old enterprise.