Su Qin started in Lian Heng, and said that King Hui of Qin said, "The kingdom of Qi has Ba, Shu and Hanzhong in the west, Hu and Ma in the north, Wushan and Qianzhong in the south, and Gutuo in the east. Fertile land, rich people, thousands of chariots, thousands of miles of fields, rich accumulation and convenient terrain. This so-called "abundance" is also a male country in the world. With the sages of the king, the people, the use of chariots and the teaching of the art of war, we can unite the princes, swallow the world and rule the country with the emperor. I hope the king will pay less attention, and I ask you to play its role. "

The king of Qin said, "I heard that those who buy feathers are not full can't fly high; Those who fail in the article cannot be punished; Immoral people are not allowed to make people; Those who are at odds with politics and religion should not disturb the minister. Teacher Jin seems to be teaching him thousands of miles away, and he is willing to take a different day. " Su Qin said, "I doubt that the king can use it. In the past, Shennong cut deer to make up for it, Huangdi cut zhuolu and bird Chiyou, Yao cut Huandou, Shun cut Sanmiao, Yu cut * * * workers, Tang cut Xia, worship and Zhou cut, striving for the world. From this perspective, is there anyone who doesn't crack down on evil? The ancients made the hub hit chi, and the word was connected, and the world was a family; About Lian Heng, soldiers don't hide; When the scribes merged, the princes were chaotic, and everything began to be chaotic, which was unreasonable; Rules are prepared, people are fake; Books are thick and people are insufficient; Up and down, the people have nothing to say; Clear words and clear rules, the more soldiers start; Argument and persuasion, struggle and attack; Countless words, the world is not cured; Tongue disadvantages deafness, unsuccessful; Act in good faith, the world is not near. Therefore, it is a waste of words and weapons, a thick support for the dead, and a strong armor, which is better than the battlefield. Husband and wife are in the land of profit, sitting comfortably. Uncle Wang Wu, the ancient Five Emperors and Three Emperors, was wise and often wanted to help them, but their potential was not good, so he continued to fight. If you are tolerant, the two armies will attack each other, and if you are forced to wait, you will be able to do a lot. Therefore, soldiers are stronger than the outside, and righteousness is stronger than the inside; Wu Li is above and the people are below. Today, if you want to conquer the world, you must fight against the enemy, control the sea, be a vassal and be a soldier! In the future, heirs will suddenly be in the supreme way, all in teaching, chaos in governance, fascination with words, confusion in language, immersion in argument and drowning in words. From this point of view, the country can't be. " Say ten words about the book of the king of Qin and say no, mink is not good, gold is exhausted and resources are scarce, so I went to Qin and returned. Teng Teng stepped on stilts and carried a heavy book, describing himself as haggard, dark-faced and bloody. Go home, wife? Sister-in-law doesn't cook and parents don't talk. Su Qin sighed, "My wife doesn't treat me as a husband, my sister-in-law doesn't treat me as an uncle, and my parents don't treat me as a son. It's really the sin of the Qin Dynasty!" It was the night when the book was published, and dozens of Chen Ru got the idea of "squire Yin Fu", so they bowed their heads and recited it, thinking it was concise and trying to find out. I want to sleep after reading it, so I stab myself in the thigh and bleed to my feet. Yue: "Does anyone say that the master can't show his wealth and glory, but takes the respect of the prime minister?" By the end of the year, I figured it out and said, "This can really be said to be the king of the world!" "

So, Mo gathered in the pavilion. When he saw the prince of Zhao under the luxurious house, he held out his palm and spoke. Yue named accepted the photo print. There are 100 wagons, 1,000 embroidered cotton horses, 100 pairs of white walls and 1,000 pieces of gold, so as to suppress Qiang Qin. Therefore, Su Qin is not related to Zhao.

At this time, the world is big, the people are numerous, and the power of governors and counselors all want to decide Su Qin's strategy. I don't spare a soldier, I don't spare a soldier, I don't miss a string, I don't fold an arrow, and my ministers are blind. A wise man serves the world, one person uses it and the world follows it. Therefore: the style is in politics, not in courage; Type the corridor temple, not outside the four boundaries. When Qin Zhilong was a dragon, Jin Yi made use of it, turned around and rode, dazzled by the road, made Shandong, followed the wind, and made Zhao Dazhong. Besides, Fu Su Qin is very poor at digging men's and women's ears. Fu Shu holds a title and spreads all over the world. The court said that the mouth of the vassal king and Du Zuo was beyond the reach of the world.

Will say the king of Chu, passing by Luoyang, parents heard that the Qing palace was cleared, Zhang Le set up wine, and the suburbs would be three miles. The wife looked askance and listened; Sister-in-law snake prostrate, four worship since kneeling. Su Qin said, "Sister-in-law, why are you humble?" Sister-in-law said, "The position of respecting the season is even more golden." Su Qin said, "Wow! Poverty makes parents childless, and wealth scares relatives. In the world of life, the position is rich and the cover can be embarrassing! "

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At first, Su Qin, the leader of the United Front School, advocated Lian Heng strategy for Qin. He lobbied Qin to say, "The country of the King of Qi is rich in products in places like Ba, Shu and Hanzhong in the west, precious hides and fine horses in the Hu people's area in the north, Wushan and Qianzhong as barriers in the south, and strong fortresses such as Gushan and Hanguguan in the east. The land is fertile and the people are rich; Ten thousand chariots and a million strong men; Woye is thousands of miles away, rich in resources and sufficient in savings; The terrain is dangerous, easy to attack but difficult to defend. This is recognized as the "land of abundance" in the world, so Qin is a real power and dominates the world. With your talent, a large number of foot soldiers and people in Qin, the great role of chariots, cavalry and other weapons, and the clever use of the art of war and strategy, you are completely sure to annex other governors, unify the whole country, proclaim yourself emperor and rule all China. I hope the king can consider this prospect and allow the minister to state his strategy. "

Qin said: "I often hear people say that birds with insufficient feathers can't fly high, countries with incomplete laws and regulations can't reward and punish, monarchs with low morality can't rule all the people, and monarchs whose policies and education are not in line with God's will can't order ministers. Now my husband has been teaching in our country for a long time, and I am very grateful, but let's wait until the future about military affairs! "

Su Qin said, "I doubt whether the king will listen to my advice. In the past, Shennong failed to attack, Huangdi attacked Zhuolu and Chiyou, Tang Yao exiled Huandou, Yu Shun attacked Sanmiao, Yu Xia attacked Gonggong, Shang Tang destroyed Xia Jie, Zhou Wenwang attacked Chonghou, Zhou Wuwang destroyed Shang and Zhou Dynasties, and Qi Huangong dominated the world by war, all of which showed that if a country wants to dominate the world, how can it achieve its goal without fighting? In ancient times, messengers were all running in chariots, and countries concluded oral covenants with each other to seek the unity of the world. Although it pays attention to the alliance of Lian Heng, it is a constant war; The lobbyists and counselors used sophistry and blackmail to arouse the panic and suspicion of the princes. As a result, all disputes have occurred since then, which is simply too complicated to handle. In countries with complete articles of association and laws, people often make hypocritical behaviors; Documents and policies are messy and complicated, and people live in poverty; When you are sad, the people have no recourse; The more laws and regulations, the more wars; The more eloquent people put on Confucian costumes, the more the war can't stop. If everything ignores the fundamentals and pays special attention to the details of language, the world will become more and more restless. So the lobbyist's tongue is burnt and the listener is deaf, but it has no effect; Even if you are loyal and trustworthy, you can't make the world peaceful and happy. "

"So we abolished sandwiches and used force, called on and treated those who dared to die, made all kinds of armor, polished all kinds of swords and guns, and then went to the battlefield to win the battle. The king should understand that even the ancient emperors, three kings, five tyrants and wise lords can't achieve their ambitions without action if they want to make the country rich and strong, and they can't do it without action if they want to expand their territory. Therefore, only war can achieve the goal of national prosperity. Those who are far away will attack them with the army, and those who are near will fight them. Only in this way can we build great achievements. Therefore, if the army can defeat foreign countries, the loyalty of the domestic people will rise, the authority of the king will be enhanced, and the people will naturally obey the rule. Now, if you want to annex the world, seize the throne, conquer the enemy, rule the sea, govern the people, and order the vassals, it is really impossible to use force. However, the monarch who is in power now ignores the importance of using troops and does not know how to educate the people; If you don't understand politics, you will often be confused by the words of some sophists, indulge in the oral arguments of lobbyists, and mistakenly believe in various inappropriate foreign policies. According to this situation, the king will definitely not realize Lian Heng. "

Su Qin lobbied the King of Qin to ascend to the throne. Although he spent 10 times in a row, his suggestion was never adopted by the King of Qin. His mink coat is also broken, and 100 gold coins are used up. In the end, even the room and travel expenses were lost, so I had to leave Qin and return to Luoyang. He has little feet tied to his legs, sandals on his feet, some broken books on his back and his own bag on his back. He was haggard, yellow and black, and very depressed. When he got home, his wife who was weaving ignored him, his sister-in-law refused to cook for him, and even his parents didn't talk to him, so he sighed deeply: "My wife doesn't treat me as a husband, my sister-in-law doesn't treat me as a brother-in-law, and my parents don't treat me as a son. This is all my fault in Su Qin. "

That night, Su Qin found a book "Yin Fu" written by Jiang Taigong from dozens of bookshelves. Since then, he has been studying hard at his desk, choosing important things he is familiar with, and trying to figure out exercises while watching. He was tired of reading and wanted to doze off, so he stabbed himself in the thigh with an awl and blood flowed to his feet. He said to himself, "How can you persuade others not to take out gold and jade and get your position?" After a year, his research and exercise finally succeeded. He said to himself, "Now I can really lobby the kings of all countries."

So Su Qin stepped into the gate of Jique, and said the prince of Zhao was downstream of Huawu. He told Zhao Wang the strategy and tactics of the alliance, and Zhao Wang was overjoyed. He immediately named him Wu Anjun and gave him a seal, with 65,438+000 chariots, 65,438+0000 gorgeous packages, 65,438+000 pairs of white jade and 202,000 gold coins. After the motorcade followed him, it went to various countries to agree to unite and break up Lian Heng to suppress it.

Therefore, when Su Qin became the prime minister of Zhao, Qin did not dare to send troops to Hanguguan. At that time, the whole world, many people, powerful princes and advisers had to listen to Su Qin alone to decide all policies. You don't have to spend a bucket of rations, commandeer a soldier, send a general, use a broken bow and throw an arrow, and the princes in the world live in harmony, even closer than brothers. This shows that as long as wise people are in power, the world will be obedient and stable; As long as such people are used properly, the world will obey the leadership and the court. Therefore, "to solve the problem by political means, it is not necessary to conquer everything by force; We should carefully plan and strategize in the imperial court, instead of going to the frontier to fight. "

When Su Qin was strong, he had two hundred and two thousand gold silks for his use. He commanded chariots and cavalry, and everywhere he went, he looked imposing, and all the vassal States east of Lushan expected his orders. Zhao's position is more and more respected. In fact, Su Qin is just a poor man, living in a mean alley, digging walls to make doors, cutting mulberry trees to make windows, and using bent wood to make doorframes. But now he often travels around the world in a luxurious four-horse chariot, riding a marooned horse, and talks about kings in the upper reaches of the courtiers' courts, so that his cronies dare not speak, and no one in the world dares to confront him.

Su Qin is going to lobby Chu Weiwang and pass by Luoyang. When parents learned about it, they quickly cleaned the room, cleaned the road, hired a band, prepared a banquet, and greeted them 30 miles away from the city. His wife was too awed to look him in the eye, squinted at his dignity and listened to him sideways; And eldest sister-in-law knelt on the ground and dared not stand up, crawling on the ground like a snake, repeatedly kowtowing to Su Qin. Su Qin asked, "Sister-in-law, why did you treat me like that before, but now you are so humble?" His sister-in-law replied, "Because you have high status and money." Su Qin sighed and said, "alas! If a person is poor, even his parents don't regard him as a son, but once he is rich and famous, his relatives and friends are afraid. This shows that when a person lives in the world, how can power and wealth be ignored! "

Comment and analysis

"Life is alive, the potential is infinite, and the world can be ruined!" The world is in chaos, the world is getting worse, people are treacherous, and all choices are based on real fame and fortune. The so-called "laughing at poverty rather than prostitution" is a true portrayal of society. Even the parents, wives and sisters who are connected by flesh and blood are so heartless when you have no money or power. Once you are rich and powerful, they are all fawning and coquetry, and they also bluntly tell the reasons. In this world, there are people who don't pursue fame and gain.

Su Qin and all lobbyists and counselors are practitioners of utilitarian philosophy of life. Contrary to Confucianism's emphasis on benevolence, righteousness, courtesy, wisdom and faith, and the pursuit of moral perfection in life, utilitarianism takes realistic fame and fortune as its purpose and the basis of life value, and emphasizes positive progress and hard work to gain fame and fortune. This philosophy of life is also a practical philosophy of activism. Contrary to those theorists who talk about morality, it attaches great importance to positive actions and theoretical practice in reality. There are both theories and various actions.

Utilitarianism is sometimes for fame and fortune, even by hook or by crook. When Su Qin failed to lobby Lian Heng, he lobbied the alliance. In his mind, it doesn't matter which country he represents or which country he represents. It is important that his fame and fortune must be realized and his ambition and ambition must be supported. Joining Lian Heng is just a means of Su Qin, and his purpose is fame and fortune. Of course, there was chaos during the Warring States period. Who can say for sure which country is just and which country is unjust? Due to the practicality of utilitarian philosophy of life and the utility of proving the purpose, its methodology has become a practical methodology that conforms to the times, knows how to adapt to the opportunities of the times, knows the power of change, strives for progress and strives for self-improvement. The allusion and spirit of "hanging beam over the head, awl stabbing" comes from Su Qin. His strong will and spirit of striving for ambition are really worth learning from generation to generation. Utilitarians are selfish, but their spirit of individual struggle for justice fully demonstrates human wisdom, personality and tolerance, and shows the strength and existence value of human life, which should be advocated by our society.

When Su Qin lobbied, he paid great attention to the art of language. The accumulation of gorgeous rhetoric and the language itself were very convincing. When Su Qin lobbied Qin, he first described the overall situation of Qin with his own views, and then expounded the general road of unifying the whole country, in which duality and parallelism were used, which was huge and infectious. When you speak, you should know how to use literary talent, which accounts for nearly half of the persuasiveness of words. The so-called "words can't go far without words" shows that if language doesn't have literary talent as a coat, then the intensity and area of communication will be greatly reduced. If you talk too much, you will lose, but in the context of emphasizing one thing and surrounding an argument, "talking too much" is very necessary, and you can only convince others if you talk too much. Then Su Qin began to discuss the superiority and timeliness of "bullying" to "kingliness" and martial arts to sandwiches. Among them, every word is exquisite, every sentence is essence, literary talent is flying, magnificent, infectious and persuasive, which can be described as a classic in China's lobbying history. Although King Hui of Qin did not immediately adopt Su Qin's idea at that time, in fact, Qin's later international strategic policy and hegemony to unify the whole country came along the strategy and route described by Su Qin.

Su Qin's constant practice of "trying to figure out" is exactly what the military strategist advocated in the must-read classic Guiguzi. Extrapolation refers to making a realistic judgment on the other side through speculation, estimation, analysis and reasoning. Chueh-hui includes emotion and weight. Talking extravagantly is to guess the psychological state of the other party, such as likes and dislikes, authenticity, tendency, etc., so as to grasp the inner meaning of the other party. Weight refers to the analysis of external conditions such as the strength, severity, reality and congestion of the other party. Mo, know the meaning of temptation and inducement. To ponder, in a word, is to think repeatedly, deduce repeatedly, and speculate repeatedly. In a word, chuai is to measure people's stomachs with his own heart and know their inner details; Mo is to use his own words to explore people's hearts and expose them. Chueh-hui is a subjective judgment; Mo, this is a language test. The means used by strategists are also called "the art of guessing"