The name of the syrup shop is complete, and syrup belongs to Cantonese cuisine, which is a major feature of the eating habits of Guangdong and Guangxi people. Everyone likes sugar water, but what do you need to do to open a sugar water shop? The following is my business preparation plan for the dessert shop for your reference. Welcome to read!

Business preparation plan for dessert shop 1 I. Preface

Dessert, as a representative of modern leisure food, is being accepted and liked by more and more people, but the current situation of domestic dessert industry is far from meeting people's consumption needs. Looking at the domestic dessert industry, ice cream shops and beverage shops under the banner of the United States, Italy and South Korea abound. The variety is simple and similar, the style is the same, there is no connotation, there is no new idea, which has caused people's "dessert fatigue." China is the dessert capital of the world, and Guangdong is the most important place in China. The profound dessert culture of China has been bred in South Guangdong for hundreds of years. Chinese desserts are mainly fresh fruits and medicinal materials, which have both delicious and health-preserving effects. The main purpose of this advertising plan is to promote Manchu desserts in northern China and promote China dessert culture.

Second, the market analysis

1, market overview

With the improvement of people's living standards, the requirements for quality of life are getting higher and higher. "Eating" is not only full, but also delicious, healthy and fashionable. Therefore, although clothing, food, housing, transportation and other industries are traditional, they are out of date, and because they are closely related to people's lives, there will always be a market. Dessert, as a representative of modern leisure food, is being accepted and liked by more and more people, but the current situation of domestic dessert industry is far from meeting people's consumption needs. Looking at the domestic dessert industry, ice cream shops and beverage shops under the banner of the United States, Italy and South Korea abound. The variety is simple and similar, the style is the same, there is no connotation, there is no new idea, which has caused people's "dessert fatigue." In fact, China is the dessert capital of the world, and Guangdong is the most important place in China. The profound China dessert culture has been bred for hundreds of years in South Guangdong, and the Chinese dessert market in China is very large. The main consumers of this product are mostly in the south because of their living habits, while in the north because of the climate, there are not many people who like desserts, usually children and women. Most of them are concentrated near schools, office buildings and CBD. About 30% of the population. They buy mostly young white-collar workers, spending once a day or so, and most students and children spend once on holidays.

2. Market composition: In the mainland, unlike Hong Kong, there are many kinds of dessert shops, but most of them are located in southern cities, and the northern city is only Beijing, with a low penetration rate. There is a lot of room for development. However, Xu Liushan, another famous dessert brand in Hong Kong, should soon enter the southern city, so Manji should start opening more branches in the north to increase its market share.

3. Characteristics of market composition: The dessert industry in the north is seasonal, the winter in the north is cold, and fewer people eat desserts, so winter is the off-season and summer is the peak season.

Third, product analysis.

1, product characteristics analysis

Professional raw materials, rest assured. Manji desserts all use fresh ingredients on the spot, without adding any preservatives and other substances harmful to the human body, as well as medicinal diets such as Guiling Ointment. In order to ensure food quality and improve operational efficiency, the Group has set up its own central food manufacturing workshop, fruit processing warehouse and logistics transportation fleet, and all the production, transportation and sales involved in the operation are its own responsibility, without any external demand. Accumulated many years of operating experience, the group's operating model has become systematic, including cost control, material selection, production process, quality control, logistics and transportation, product sales and so on. And every detail is meticulous; Products are more innovative, constantly improved and innovated, ensuring to provide customers with the best quality products and maintain market competitiveness. From the price point of view, full dessert is a high-end product of its kind, but it is directly proportional to its service.

2. Product brand image analysis

Since Hong Kong Manji Dessert Group opened its first "Manji Dessert" in Saigon District of Hong Kong on 1995, it has developed from an early family-style dessert shop to a chain-type dessert shop, which is deeply loved by local customers, especially the younger generation in Hong Kong, and highly praised and appreciated by domestic and foreign tourists. "Ji Man Tian Pin" has become a "dessert brand".

Product positioning analysis

In view of the fact that we are facing a group of young new middle class consumer markets. Manji dessert will take interesting elements as a new starting point, and the appearance of dessert monsters will bring shock to the market.

advertising strategy

Advertising psychological strategy

Attract the attention of consumers: There is a popular jargon in the advertising industry: "If your advertisement can attract people's attention, the task of selling goods is half completed." Advertising has five striking principles: large objects are more conspicuous than small objects; Moving objects are more noticeable than static objects; Color objects attract more attention than black and white objects; A circle is more conspicuous than a square; People themselves are the most conspicuous and can be arranged. The protagonist often thinks of the plot of dessert in TV series, or advertises on TV or online.

2 stimulate consumers' association: objective things are interrelated, and association reflects the interconnection between things. For example, in daily life, people think of warmth when they see the stove, and sour when they see the red fruit ... Advertising needs leap-forward and breakthrough association. Through the careful processing of materials, we should arouse consumers' association with advertising goods by analogy, so as to deepen their understanding of goods, stimulate their interest in goods and form certain attitudes and behaviors. Colorful fruit pictures in crystal ice can be used to show desserts, which can make consumers feel the cold and cool of ice in hot summer.

(3) Persuade consumers to take action:

Let the consumer think that he needs a full dessert, and let the customer trust the full dessert, with the highest service and high cost performance. Imagine, in the hot summer, the sun is like fire, three or five friends meet at the dessert shop, order two frozen coconut milk sago dew, several bowls of colorful red bean ice, drink delicious cool milk tea, chat while eating, and relieve the heat, which can be described as the time when life is proud; In the winter afternoon, the cold wind roared, and men and women hid in the dessert house, hoping to serve a bowl of smooth sesame paste with two cups of hot lemonade to warm their stomachs and hearts. It is a lucky thing for Sansheng. More publicity about what kind of wonderful life experience Manji can bring to consumers will help convince consumers to spend Manji.

Advertising positioning strategy

The so-called positioning is to set a specific position for your product in the minds of potential consumers, which is exclusive to your product and impossible for other similar products to have.

Product positioning: healthy dessert based on fresh ingredients.

② Market Positioning: Facing a group of young new middle-class consumer markets, it tends to be young and fashionable.

(3) Enterprise positioning: With years of operating experience, the Group's operating mode has been systematized, including cost control, material selection, production process, quality control, logistics and transportation, product sales, etc. And every detail is meticulous; Products are more innovative, constantly improved and innovated, ensuring to provide customers with the best quality products and maintain market competitiveness.

④ Quality orientation: strictly control quality and hygiene, and strive for 100% freshness.

⑤ Price positioning: The price is on the high side in similar dessert industries.

6 concept positioning: delicious or fashionable.

⑦ Image positioning: In view of the global market strategy, a brand-new dessert vision system came into being, and then moved towards the newer Asian market. In view of the fact that we are facing a group of young new middle class consumer markets. Manji dessert will take interesting elements as a new starting point, and the appearance of dessert monsters will bring shock to the market. 8 functional orientation: leisure and summer vacation.

Pet-name ruby service orientation: high-grade service.

Advertising planning strategy

Market survey: ① market survey and investigation of influencing factors of market policies and regulations; ② Market supply and demand and market capacity survey; ③ Market competitiveness survey; ④ Market product survey; ⑤ Investigation of advertising activities.

The questionnaire is designed according to the requirements of simplicity, graduality, representativeness, evaluability and certainty.

Determine the theme of the advertisement

Advertising budget

Creative strategy

Advertising creativity should be based on truth, highlight individuality, see the big picture from the small, simplify the complex, pay attention to literary talent, move people with emotion and surprise. There are reverse thinking, analytical synthesis, addition, subtraction, multiplication and division, clever allocation of doubts, free play, brainstorming and so on. Use these methods to design a good advertising idea.

Advertising implementation plan

1, advertising can use a variety of advertising media:

* * *1* * Advantages of newspaper communication: wide spread, fast spread, strong news, high reading rate, strong text expression, convenient storage and query, and low communication cost. Weaknesses are short timeliness, easy to be ignored by readers, limited understanding, poor color and lack of movement.

* * * 2 * * Magazine communication advantages: strong timeliness, strong pertinence, exquisite printing and strong expressive force. Weaknesses are long release period, low motivation, limited understanding, poor color and lack of movement.

* * * 3 * * Advantages of broadcast communication: wide spread, fast spread, strong appeal and multiple functions. The weakness is that the communication effect is fleeting, the ears are too long, and the information storage is poor. Limited by the program sequence, the audience can only passively accept the established content, with poor selectivity. Broadcasting only has sound, no words and images, and the audience's attention is easily distracted.

* * * 4 * * The advantages of TV communication are: good audio-visual communication effect, strong immediacy, sense of scene, fast communication speed, wide influence, multiple functions and strong entertainment. The weakness is that the communication effect is fleeting, the information storage is poor, the record is unchanged, and it is difficult to query. Limited by time sequence, limited by venue and equipment conditions, the transmission and reception of information are not as flexible as newspapers and broadcasts. The production, dissemination, reception and storage costs of TV advertisements are high.

The advantages of * * * 5 * * network are: wide range, transcending time and space, high openness, two-way interaction, personalization, multimedia, hypertext and low cost.

***6*** can also be promoted through outdoor advertising.

2. Effective media combination forms include newspapers and broadcast media, newspapers and magazines, newspapers and television, newspapers or television and postal media, television and broadcast media, postal advertisements and advertisements or posters at sales sites.

3. Advertising budget

The methods of advertising budget mainly include: sales percentage method, profit percentage method, sales unit method, advertising revenue increasing method, sales revenue decreasing method, target achievement method and competitor method.

There are several ways to use advertising budget: distribution by advertising function, distribution by advertising media, distribution by advertising area, distribution by advertising time and distribution by advertising goods.

Evaluation of advertising effect

Advertising effect has the characteristics of indirectness, lag, accumulation, dissipation and compounding.

Several important indicators of advertising effectiveness are: sales volume, arrival rate, attention rate, memory level, purchase arousal and AEI.

Combined with the characteristics of advertising effectiveness test, the survey methods of advertising effectiveness mainly include ** 1*** sampling survey method ***2*** questionnaire method ***3*** interview method * * * 4 * * observation method * * 5 * * comparison method.

The analysis of advertising effect mainly starts from two aspects: economic effect and social psychological effect. The analysis of social psychological effects of advertisements mainly focuses on the following aspects: ** 1*** cognitive effect analysis ***2*** memory effect analysis ***3*** emotional attitude analysis * * 4 * * purchase behavior analysis.

Sugar Factory 2 Business Preparation Plan Catalogue

First, the storefront introduction

Second, the industry analysis

Third, the local dessert market analysis

Fourth, product analysis.

Verb (abbreviation for verb) business goal

Six, marketing strategy

Seven, production management plan

Eight. financial plan

Nine. Risk and risk management

Dessert is a panacea for depression and relaxation. Dessert has a long history in China, which appeared as early as Shang Dynasty. However, in Desheng Town, Yizhou, there is not a store with dessert as its main product. This market gap allows us to see business opportunities. In the spirit of starting our own business and starting small, we decided to open a dessert shop in Desheng town. Because it was the first dessert shop in Desheng, we decided to name it "No.1".

First, the storefront introduction

1, store address

Zhenghe Road, Desheng Town, Yizhou City, Guangxi

2. Business philosophy

The five key words "cool, leisure, nature, high quality and fast" can sum up our concept. "Cool" means that our dessert has the characteristics of cooling off summer heat and refreshing. At the same time, you don't need a very good reason to eat our dessert, because when you eat our dessert, you will feel at ease and carefree. Our desserts are made of pure natural materials, which ensure cleanliness, purity and first-class taste during the production and processing, so they are "natural and high quality". Finally, except for dessert, we guarantee that customers can get the finished product within three minutes, and the delivery is guaranteed within 15 minutes, so it is "fast".

3. Strategic objectives

Dessert sales as the main line, plus a variety of tea and cold drinks. The sales scope covers the whole urban area of Desheng Town. It is planned to completely occupy the Desheng Town market within one year, stabilize the sales situation and recover the initial investment.

4. Store positioning

"No.1" dessert shop mainly focuses on leisure and summer heat, and sells it to primary and secondary school students in Desheng Town. Therefore, the product positioning is mainly low-end products, and the product positioning is appropriately changed according to the market reaction. Innovation and development, leading the fashion orientation of dessert in Desheng Town to the greatest extent.

5. Team strength

At present, our team has two members. After the dessert shop opens, we will recruit 1 waiter. In our team, Qin Yi is responsible for the development and modulation of new products, and Peng Gaocai is responsible for the sales promotion and management of products. As a girl who loves sweets, Qin Yi's keen interest in sweets gives us every reason to believe that she is qualified for the work of new product development. As a quick-thinking, articulate and well-informed boy, Peng Gaocai has great confidence in his ability in sales promotion and management. From this perspective, although there are only two of us, we have a strong supply and marketing team.

Second, the industry analysis

1, industry status

Dessert refers to all kinds of sweets, drinks and fruit concoctions, which Guangdong people call sugar water and are the representatives of Guangdong and Hong Kong cuisine. Sugar water can be used as a dessert after Chinese food or as a snack to bring us a happy mood. In the Pearl River Delta, Hong Kong and Macao, dessert shops and dessert shops are all over the streets, and the profound dessert culture has been bred in the land of South Guangdong for hundreds of years. With the improvement of people's living standards, the modern dessert industry has developed rapidly, and various dessert enterprises have emerged one after another. At present, the more common chain dessert enterprises in the market mainly include Manji dessert, Cool Bar dessert, Xu Liushan dessert and cutting-edge Hong Kong-style drinks. McDonald's, KFC and other fast food chain companies also sell desserts, and other scattered non-brand dessert shops are a dime a dozen, which can be seen everywhere. The intensity of competition in the dessert industry can also be imagined.

2. Industry development prospects

With the improvement of people's living standards, the requirements for quality of life are getting higher and higher. "Eating" is not only full, but also delicious, healthy and fashionable. Therefore, clothing, food, housing, transportation and other industries are traditional, but because they are closely related to people, there will always be a market. As a representative of modern snack food, dessert is being accepted and liked by more and more people. A survey was conducted in 9 cities including Beijing, Shanghai, Guangzhou, Xi, Chengdu, Chongqing, Wuhan, Xiamen, Nanning, Shenyang, Harbin, Changchun, Jinan, Taiyuan, Zhengzhou, Hangzhou, Nanjing, Suzhou, Changsha, etc. It was found that more than 80% of the respondents like desserts, and 90% of them regard desserts as life. Therefore, the development prospect of dessert industry is very broad and immeasurable.

3. Yield

It is estimated that the return on investment will be around 40% in the first year and 60%-80% in the second year.

Third, Desheng Town dessert market analysis

1, market prospect and store location

Nowadays, in Desheng, the dessert shop industry is relatively vacant, and there is no formal dessert shop. Desserts on weekdays are all on porridge stalls, and the varieties are relatively single, which has great health and safety risks. In addition, it is more important to introduce different desserts in different seasons. The main consumer groups are primary and secondary school students. At present, the country implements the system of not making up lessons on weekends, and there is a large flow of people on Saturday and Sunday, so the sales opportunities increase.

The storefront is located in Zhenghe Road, near Desheng Bus Station and near Desheng Town Commercial Center, which is the only way to enter the city, further increasing the passenger flow.

2. Opponent analysis

There are no other dessert shops in Desheng town, but there are two milk tea shops, which may have an impact on the business of our dessert shops. One of the tea shops is relatively cheap, but the shop is relatively simple and does not provide tables and chairs for consumers to rest; Another milk tea shop has a large storefront and provides tables and chairs, but the product price is high and the product types are complicated, from milk tea to barbecue, indicating that the products are not specific enough; At the same time, neither tea shop makes takeout. Therefore, the products of a tea shop will pose a certain threat to our dessert shop, but as can be seen from the above, the threat is not great.

3. Target customers

The main target customers are primary and secondary school students and young consumers in Desheng Town. Secondly, the middle-aged consumers in Desheng Town are also a potential dessert consumer group.

Fourth, product analysis.

In the hot summer, the heat devours every corner of the city. When people walk in the street, they usually think of looking for a shop where they can drink a cool cold drink to balance their body's heat. In winter, people who like sweets can taste delicious desserts in cold winter, such as hot nourishing desserts, hand grinding, milk stews and selected milk desserts.

1, product introduction

*** 1*** Poplar manna

Yang Zhi Gan Lu is a Hong Kong-style dessert. The most authentic ingredients of this dessert are sago, mango, Shatian pomelo and milk. In the fragrant milk, elastic and smooth sago, soft and sweet mango and refreshing Shatian pomelo are mixed, which determines the unique and special taste of this dessert.

***2*** Lycium barbarum, Sydney and Tremella Sweet Soup

Sydney and tremella are both top-grade products for quenching thirst, and with the cooperation of Lycium barbarum, it cools the body and mind while moistening the throat, with a slightly sweet taste and low calories. This dessert tells you what it means to be at ease, and you don't need to worry about body deformation.

***3*** Lily and Tremella Sweet Soup

Lily is fragrant and refined, while tremella is crisp and refreshing; This dessert can * * * the mind, activate qi and blood, moisten the lungs, relieve cough, promote fluid production and nourish yin. You can drink it in general, especially in autumn. It is a good tonic.

***4*** Papaya, coconut milk and sago.

A simple sago, which can be original, can also be replaced by many other combinations, plus your favorite fruit, tastes good.

* * * 5 * * All kinds of puddings.

Pudding features: sweet and smooth taste, bright color, fragrant smell and rich nutrition, suitable for all ages in Xian Yi.

***6*** tremella lotus seed soup

Tremella lotus seed soup has the effects of moistening lung, promoting fluid production, relieving cough and clearing heat, nourishing stomach and benefiting qi, moistening dryness and resolving phlegm, relieving fatigue and clearing fire. Drinking it in summer can not only prevent heatstroke and cool down, but also help beauty beauty.

* * * 7 * * There are others such as: corn syrup, bean paste pot stickers, double-skin milk, bean curd, turtle sauce, kelp mung bean sauce, red bean sauce, sesame sauce, peanut paste, eight-treasure porridge, green tea and so on.

2, the product center of gravity

Our "No.1" dessert is mainly characterized by relieving summer heat and paying attention to healthy eating, so that customers can find a feeling of enjoying food in our store.

Verb (abbreviation for verb) business goal

Since there is no dessert shop in Desheng town at present, our "first" business goal is to lead the development of desserts in Desheng town, and secondly, our desserts should quickly occupy the market, ensure the market and ensure the cost recovery within one year.

At the same time, to a certain extent, proper publicity should be given to healthy eating, and under the condition of being as profitable as possible, people in Desheng Town should be encouraged to establish the concept of healthy eating, so as to achieve a win-win situation in which we can not only publicize our "first" dessert, but also benefit the public.

Six, marketing strategy

1, product strategy

* * *1* * signature products are yangzhi manna and coconut milk sago dew, followed by eight-treasure porridge, mung bean porridge, corn syrup, tofu flower and other common low-priced desserts.

* * * 2 * * Different seasons, the corresponding sales strategies of products also change. Under the condition of keeping the brand products unchanged, the climate in spring and autumn is cool, and the sweet soup of lily and tremella with the best nourishing effect is the main one; Summer is hot, tremella lotus seed soup is mainly used to cool and quench thirst; The winter climate is dry, and the sweet soup of lily and tremella is the main one.

* * * 3 * * The store deals in all kinds of green tea, including black tea and green tea.

3. Promotion strategy

* * *1* * during the holiday, we bought a certain amount of desserts and sent some cakes to our dessert shop.

***2*** Using the membership points system, members can convert their consumption into products with corresponding points after reaching a certain point.

* * * 3 * * When the sales situation declines, we will adopt a price discount system, and the discount amount will change accordingly according to the situation at that time.

4. Advertising strategy

*** 1*** celebrated its opening on the first day, sold products at half price for three consecutive days, and distributed dessert shop brochures.

* * * 2 * * Put five pop advertisements inside and outside the store to attract customers' consumption.

* * * 3 * * There are four dessert lists at the front desk in the store, which is convenient for customers to know all the dessert styles of our "No.1" dessert and order dessert.

Seven, production management plan

1, health management

* * *1* * Keep the store clean at all times, and clean it every 2 hours.

***2*** The freezer should be cleaned regularly once a week. The pots and bowls used for cooking products should be cleaned immediately after cooking, and the porcelain bowls, plates and cups for holding products should be cleaned and disinfected after use.

* * * 3 * * All members in the store wear sky blue uniforms to reduce the possibility of secondary pollution of products.

2. Production products and daily business processes * * * Daily * * *

6: 00 am: Cleaning cooking tools, cleaning cooking materials, processing cooking materials, slicing, and so on.

6:20 am: Cook in the pot, handle the fruit and prepare the cooking tools.

8: 00 am: Finish cooking, make products and open the door for business.

10: 30 pm: Close the door.

3. Business requirements

*** 1*** Keep smiling, be warm and generous, and receive customers with your heart.

***2*** Don't let any customer wait for the product for more than three minutes. If the customer is not satisfied, deduct the salary or dividend of the current month and include it in the production variable cost for purchasing the means of production.

Eight. financial plan

1, operating expenses budget

* * *1* * upfront fixed cost investment

Pavement transfer: 10000~ 15000 yuan * * * under negotiation * * *

Monthly rent of pavement: 1000 yuan.

Monthly water and electricity fee: 150 yuan

Salary of waiter: 1000 yuan

Facade decoration: 5,000 yuan

256l freezer: 2000 yuan

Disinfection cabinet: 1000 yuan

Sealing machine: 2000 yuan/set

Table: 120 yuan *2 sheets.

Chair: 20 yuan * 10.

Front Desk Cabinet: 200 yuan

Clock: 20 yuan

Cup: 3 yuan *50.

Porcelain plate set * * *: 5 yuan *50.

Porcelain bowls: 2*50

Spoons: 1* 150 pieces

Pop Advertising Printing: 30 yuan/Zhang *5

Leaflet: 0.8*200

Dessert list: 5 yuan/Zhang *4

Disposable paper cups and bowls: 8 yuan/dozen, about 5 dozen should be prepared every day.

Disposable spoon: 3 yuan/dozen, about 5 dozen should be prepared every day.

***2*** Total investment in the first year

Peng Gaocai is 60,000 yuan, Qin Yi is 40,000 yuan, and * * * is 65,438+10,000 yuan, of which 72,240 yuan is used for the fixed expenditure in the first year, and the remaining 27,760 yuan is used for purchasing raw materials needed for making desserts.

2. Profit analysis

*** 1*** Calculation of average profit of each commodity excluding fixed costs.

Average profit of a single commodity = [* * 5+3.5+3.5+2.5+2.5+3.5+1.5+0.3+1.5+2+2+2 *-.

≈ 1. 14*** Yuan * * *

***2*** Calculation of guaranteed sales volume

Because we expect to recover the cost within 1 year, we will guarantee the daily sales.

= {[ 1000+ 150+ 1000+* * 40+ 15 * * * 30] * 12+ 15000+5000+2000.

* * * 3 * * According to the above calculation, when the average daily sales volume of our "first" dessert shop is 174, we can recover the cost within one year. The urban population of Desheng Town is about 16000, and the total population is about 43000, including 10 to 24 years old and 9 156 people. As there is no competitor to participate in the market competition, as long as the publicity is proper, 2% of the people aged 65,438+00 to 24 will visit "One" every day. Here, people younger than 10 and older than 24 are not counted, because the demand for snacks such as desserts is generally not high at present, but it also has certain development potential.

* * * 4 * * Through the above analysis, we conservatively estimate that the success probability of "No.1" dessert shop is 70%, and the failure probability of 30% mainly comes from possible followers and natural and policy factors.

3. Profit distribution

Because Qin Yi's work is more important and Peng Gaocai has made more contributions, after the balance is severe, our profit distribution is 50% for Qin Yi and 50% for Peng Gaocai, that is, 50% for Qin Yi and 50% for Peng Gaocai.

Nine. Risk and risk management

1, risk

Our "number one" dessert shop may encounter a risk.

* * *1* * competitors follow suit and open dessert shops. Since there is no dessert shop in Desheng Town, other investors may follow suit after our "first" dessert shop opens.

* * * 2 * * * * Urban planning and construction. Because Desheng town still has great development potential, we can't see the simulation map of town planning and construction, so we need to be psychologically prepared for possible reconstruction and change of regional use.

* * * 3 * * Other natural factors

2. Risk coping strategies

* * * 1 * * For possible competitors, our strategy is to gradually improve the service quality according to customer feedback after the establishment of "1", and strive to achieve the effect of "entering my 1 gate and leaving the city with satisfaction". At the same time, adhere to the innovative principle of "no one has me, no one has me" and strive for victory in stability.

***2*** In view of the risk of * * *, due to force majeure, it is necessary to know the road conditions in other parts of the city in time. Suppose that the urban planning and construction of * * * has a great influence on the "first" dessert shop, and moving the store in time is the best choice.

***3*** Natural factors are unpredictable, so we should play it by ear for this kind of risk, and minimizing the loss is the primary consideration. & gt& gt& gt On the next page, there are more wonderful "Candy Store Business Preparation Plans".