Everyone likes to listen to stories, so if you tell stories to introduce your products, you can get good results. Once, when I was investigating in a shopping mall, I came to the counter of Haier refrigerator. I pretended to be a customer and said to Haier's sales staff, "Is the quality of your guaranteed?" The salesman didn't say that much, but told me the story of Haier President Zhang Ruimin smashing the refrigerator when he took office. A story made me immediately pay tribute to the quality of Haier's refrigerator.

Any commodity has its own interesting topics: its invention, production process, the benefits that products bring to customers and so on. Salespeople can choose lively and interesting parts and string them into exciting and moving stories as an effective sales method. So Paul Meyer, a sales guru, said, "In this way, you can cater to customers, attract their attention, arouse their confidence and interest, and then achieve the purpose of sales without difficulty. "