In today's social life, business plans are used more and more frequently. A business plan is a document that describes the internal and external environmental conditions and elements related to the proposed business, provides an indicator diagram for business development, and measures business progress. Want to learn to draw up a business plan but don't know who to consult? The following is the syb business plan of the nail shop I compiled for you. For reference only. Welcome to reading.

1. What is the future development trend of nail industry?

Faced with such a huge female consumer market, investors from all walks of life are gearing up to enter or have already entered, but the primary mode of relying solely on profiteering and speculation is no longer feasible. So, what can attract customers? Professionalism, sincerity and high value, the future development of nail industry will take branding, specialization and scale as the mainstream direction.

The operation orientation of nail shops will take the following forms: strong brand management, product company nail service demonstration shop, comprehensive nail shop integrating nail service, and reputation shop named after personal brand.

Note: The more accurate the location of a nail salon, the easier it will be remembered by customers. Being able to provide personalized value-added services is the key to the operation of nail shops!

Second, understand the psychology of customers and how they view nail shops.

Consumers generally pay attention to the following points when choosing a nail salon:

(1) Look at the professional level of nail shops;

(2) Look at the service level of nail shops;

(3) Look at the environment of the nail salon;

(4) Look at the ability and reputation of manicurists in nail shops;

Consumers have the following requirements for nail shops:

(1) Most consumers want nail shops to improve their professional skills;

(2) Some people hope that the service environment of nail shops will be improved;

(3) Most people want nail salons to improve the service level of manicurists;

(4) Many consumers want nail salons to improve the overall quality of manicurists;

(5) Some customers hope that nail shops can improve their service types.

More than 60% customers are dissatisfied with our manicurist's service and overall quality, hoping to improve, which also reflects the reasons for our customer turnover.

Ways for customers to choose nail shops;

(1) Most people accepted it through their own detailed understanding and personal experience;

(2) part of it was accepted through the introduction of a manicurist;

(3) Some of them were introduced by friends;

(4) Others come here by reading magazines, TV and advertisements.

Most customers think that the service level of manicurists is average, which challenges our industry. Whoever can satisfy most customers will have a huge market. It is a question that every operator should ponder deeply.

Third, why is the manicurist so mobile?

(1) Young employees and lack of social experience;

(2) The work skills are not high, but I want to find a better job at any time;

(3) The nail salon is too small and the environment is monotonous, and I am eager to go to a big nail salon;

(4) The boss is inexperienced and frequently changes the salary and commission of employees, which gives employees distrust;

(5) The constant emergence of new competitors, their high salary level, good shop decoration environment and leading materials and equipment have a strong attraction to young manicurists.