How to explore better and more effectively? For sales, it is necessary to know how to expand customers, so as to better sell products and expand activities. Then, it is very important to learn how to expand customers. Let's learn how to expand customers better and more effectively.

How to design a better and more effective blog 1 experience card?

First of all, Tuoke is definitely not an "advertisement" that simply sends out leaflets and throws them at customers. The really effective way to expand customers is to let customers experience the service of your store, so the design of experience card is very important.

Make customers willing to enter the store to experience your project. How can the experience card be designed to have both "sense of value" and "sense of privilege"? This is directly related to the transaction rate and the result of the whole expansion activity.

For stores, the lowest price allowed by the project can be used as the final price of the experience card, without loss.

PS: But this does not mean that the cheaper the experience card, the better.

The most direct way is to work hard on the number of projects and the number of project experiences. The items on the experience card must be the main items of the store, and there must be items just needed by most target customers, such as facial cleaning, shoulder and neck care, manicure, eyelashes and so on. These aspects are well done, and the transaction rate will not be too bad.

Selection of expansion site

Determine the crowd distribution around the store 1~3km. According to past experience, the following locations have a good effect on expanding customers:

1, entrance of high-grade residential area;

2. Office parking lot after work;

3. Near the entrance and exit of the mall;

4. Crossroads;

Unified professional training

The team collectively expands customers, and the image is the store of the store. It is important to unify the image. The dress, hairstyle, makeup and speech of promoters should be unified and standardized, which can help the store achieve good publicity results.

Regardless of whether the customer has purchased a Tuoke card, try to guide the customer to add WeChat. Don't everyone push the card. Even if there is no deal on the spot, there is a chance to facilitate the deal afterwards.

Effective process of expanding customers

Advance publicity. Outreach activities are not carried out suddenly, and some publicity links can be designed in the early stage of the activities, such as friends circle publicity (users can be rewarded in the form of praise/forwarding/going to the scene)/poster publicity/Yi Labao publicity, etc.

Follow the pioneering principle. Attract accurate people in the store to take the initiative to pay attention to your outreach activities. What should I send for outreach activities?

Send eggs? Milk delivery? Send sheets? Of course not! ! If you want accurate users to have high-frequency interaction in your activities, it is essential to choose tangible things (such as masks/luxury lipsticks/store skin care samples, etc.) that are related to the beauty industry and can be regarded as gifts. ).

Togtoh concluded. Stores should always be clear, and the ultimate goal of expanding customers is to obtain customer contact information. Even if you don't arrive at the store on the spot, you still have the opportunity to make a deal through a return visit, which is the most direct and effective result of Tuoke.

What data does Tuoke need to summarize? The consumption cost of active materials, the number of on-site customers, the number of transactions, the transaction amount, etc. And estimate the cost of customers, and accumulate experience for more effective customer activities.

How to be a better and more effective blogger II. First, radar plus friends

Open WeChat, add friends-radar plus friends function, you can search nearby friends who can turn on radar at the same time through radar. This function is suitable for all kinds of offline parties, forums and other face-to-face friends to expand interpersonal relationships. Some organizers of investment promotion activities can transfer potential customers to individuals for maintenance in this way.

Second, face-to-face team building.

A group of friends meet, open WeChat-add friends-build a group face to face, enter the same number, and a group of people who don't know will start to know each other.

Third, people nearby.

Open WeChat-if you find people nearby, you can greet people nearby and expand your business. Before you say hello, you can look at each other's WeChat circle of friends. If the other party's WeChat nickname has the logo of WeChat circle of friends, it means that his circle of friends allows strangers to view ten pictures. You can judge whether there are potential cooperation opportunities and find close topics according to the last ten pictures of friends circle.

Fourth, WeChat group QR code

This is the most effective method at present. Establish a WeChat group on topics of interest to the target customers, generate a WeChat group QR code, and put the WeChat group QR code where the target customers appear, so that the target customers can scan into the group.

Fifth, QQ friends and mobile phone address book.

This is a very traditional way. You have to turn your phone address book and QQ friends into your WeChat friends. You can guide your friends from your original phone address book to your phone through QQ assistant, and then you can add them by saying hello. This is really a strategy of adding friends in batches, because many softwares can add many friends in batches now, which is helpful for you two to say hello. I don't advocate this.

Sixth, WeChat group

Wechat group has been recognized as the most effective gathering place for contacts and target customers. As a real mobile Internet marketer, there will be at least 20 WeChat groups with 500 people, and the potential customer resources can be said to be inexhaustible. It is enough to make good use of WeChat group.

Seventh, shake it.

If you really can't find a customer, just sit at home and shake it. If not, register a few more numbers and shake them together. If not, just put WeChat on the treadmill and shake it. Shaking one by one is probably the stupidest way to find customers. The clever way is to shake potential customers to their mobile phones through on-site promotion and roadshows. The game is simple. The people who participated in the scene shook it together, and the top few in the designated mobile phone WeChat had prizes. Shake it at the same time, and potential customers will shake it on their mobile phones at one time, and then greet and add friends as winners.

Eighth, drift bottles

Register many trumpets and keep throwing inspirational drift bottles.

Ninth, through the public platform

Share pictures and texts, fans will add you, and then you can go to personal WeChat. Just like you read my article now and then follow my official WeChat account.

Tenth, WeChat QR code.

Put the WeChat QR code where all the target customers come in and out, so that potential customers can contact us by scanning the QR code.

Of the above ten ways, only the latent mode based on WeChat function, ten ways plus marketing thinking, and the ever-changing combination are the real marketing experts.