Mobile breakfast cart: filling the "blank" of breakfast map
Steaming pancake fruit, pot stickers, soybean milk, foreign sandwiches, coffee, milk, etc. Only a few square meters of mobile breakfast car, floating out of the attractive aroma.
This is not a "small dining car" that used to "fight guerrilla warfare", but a new generation of "Yi Xiao Tu" mobile breakfast car (prototype) transformed from SAIC Chase commercial vehicle with beautiful appearance. This car is several meters long. After the side of the car body is opened, consumers can directly see the process of making pancake fruit by the clerk. There is also a smart cabinet at the end of the opened car, where breakfast ordered in advance can be scanned and eaten by themselves.
The picture shows "Yitu" breakfast mobile dining car (prototype).
Zhao, CEO of An Baili Yike New Retail, introduced that around the "new retail+breakfast service" model, the first batch of "Easy Rabbit" breakfast mobile dining cars (sample cars) put on the market not only operate breakfast, but also provide lunch, afternoon tea and even midnight snack to meet the catering needs of consumers. Before the end of the year, Yike will also set up 40 "Yitu" breakfast shops in Shanghai, including 20 "online booking counters" and 20 "Yitu" mobile breakfast carts, so as to create a golden signboard for urban breakfast by filling the weak "blank spots" of breakfast outlets.
Ye Yongming, Party Secretary and Chairman of An Baili Group, said that An Baili Group will take the opportunity of the "Breakfast Project" upgrade in Shanghai to further promote the rapid development of new retail formats of E-Customer, broaden product categories, innovate scene modes, open up all online and offline channels, and build E-Customer into a "benchmark" for the digital transformation and upgrading of Anbaili, so as to provide citizens with "quality goods, temperature service and scene experience".
"Our application went very smoothly, and it only took a week or two." Chai Lei, the founder of Quanqimei, said that the company's first mobile dining car has received hundreds of consumers since its launch a few weeks ago. "The next step will be to add the function of smart dining cabinets to mobile dining cars to better meet the needs of residents." .
Huayuan, Party Secretary and Director of the Shanghai Municipal Commission of Commerce, said that it is necessary to further promote the implementation of the breakfast project, strengthen model innovation, enrich market supply, and strive to make the breakfast project a popular project that reflects the city's temperature and highlights the city's quality.
The picture shows the smart cabinet on the breakfast mobile dining car (prototype) of "Easy Rabbit". Just scan the code and take the meal.
Online booking: place an order 10 second, sleep more 10 minute.
"Mobile phone orders 10 seconds, sleep in the morning 10 minutes". With the new network economy "entering" the traditional breakfast scene, more Shanghai citizens have a "sense of science and technology" about breakfast.
The mobile phone orders food in advance, the smart counter scans the code to take the meal, and breakfast can be taken within 2 minutes. This convenient breakfast experience will "fully blossom" in Shanghai in the future, and it is expected that 100 online booking counters will be built this year.
Li Xian, the person in charge of Box Pony, introduced that the "technology" breakfast was welcomed by the market. Box Pony is the first store in Shanghai, with an average area of less than 30 square meters. Each store has 24 cupboards. The average time of each cupboard is only 1.30 seconds, and the morning peak of a single store is over 500. With the power of online new economy, a new digital scene of breakfast is created. According to the plan, Box Pony will open 80 stores along the Shanghai subway station this year, covering core office buildings, business districts and high-density communities, so that more Shanghai residents can enjoy a high-quality life under the new network economy.
The innovation of "online booking counter processing" mode benefits from the innovative supervision in Shanghai. Li Xian said that Boxed Pony provides more than 40 kinds of food, all of which are freshly made. The original products that are made and sold now are distributed according to small categories (small catering certificates), and each category has certain area requirements. Now the market supervision department recognizes that the self-elevating cabinet model can be used as a new business model, and the minimum area requirement has been relaxed. Box pony can apply for a small restaurant without a dining area, and can apply for the qualification of making and selling hot food, which solves the restriction of food categories.
Huang Liyan, deputy director of the Food Business Department of Shanghai Municipal Market Supervision Bureau, said that the market supervision department actively optimized the temporary filing management of small catering service providers, simplified the licensing matters for opening inspections, and "created a better business environment for more residents to eat steaming breakfast conveniently".
Enjoy breakfast: "one-stop" to eat all the Chinese and western breakfasts.
Walking into a breakfast shop, you can have all the Chinese and western breakfasts in one stop, and "* * * Enjoy Breakfast" is bringing rich choices and healthy experiences to Shanghai residents in the morning.
Walking into the well-known "time-honored" Laochangsheng store, breakfast choices include not only Laochangsheng's fist products, but also Baijia's good mung bean soup, black rice porridge, Shen Dacheng's striped cakes and fresh milk in the milk shed.
Yu Weiming, chairman of Laoshengchang, said that in the past two years, enterprises have embraced the new mode of "* * * Enjoy Breakfast" actively, and more choices not only give consumers a better experience, but also enhance the "stickiness" of consumption, thus improving the store turnover 10%.
"The New Deal clearly proposes to optimize the traffic organization and management during breakfast hours and increase the temporary parking spots on roads during breakfast hours. Next, we will explore the mode of' booking cars online'. After the consumer enters the estimated time of arrival at the store, the service staff can deliver the meal to the car without getting off the bus. " Yu Wei said.
The store "enters one, eats one", and the mini version of the mobile breakfast car is also "a hundred flowers blossom". Yike "Yixiaotu" convenience breakfast shop can provide more than 130 Chinese and western healthy breakfasts at one time, and the mobile breakfast cart (prototype) also has more than 70 selected breakfasts, many of which are from "old brands" such as Xinya, to better meet the diverse needs of residents.
Lai Xiaoyi, the second inspector of the Shanghai Municipal Commission of Commerce, said that there are more than 20,000 breakfast supply outlets in Shanghai, but the convenience of buying breakfast needs to be further improved. In some areas, the layout of breakfast outlets is weak and the richness of breakfast is insufficient. Under the influence of COVID-19 epidemic, breakfast enterprises are also facing sudden operating pressure.
Shanghai's latest Opinions on Further Promoting the Construction of Breakfast Project in Our City clearly supports a variety of innovative breakfast supply methods, builds a platform for enjoying breakfast varieties, expands the resource sharing of breakfast enterprises, and promotes the use of green packaging materials.
"Shanghai will definitely sort out the" available menu "and" required menu "of breakfast enterprises, build a platform for both supply and demand enterprises, promote the deep docking of enterprises, and vigorously promote the development of the" one family eats one hundred "breakfast * * * * mode." Lai Xiaoyi said. (Intern Wu Yuchen also contributed to this article)