In the real society, many occasions are inseparable from the business plan, which is an all-round project plan. Want to learn to draw up a business plan but don't know who to consult? The following is the business plan (5 selected articles) of the student street restaurant I compiled for you, hoping to help you.
Business Plan of Student Street Restaurant 1 1. Project:
Student nutrition restaurant
Second, entrepreneurial ideas:
I have lived on campus since junior high school, and I know the headache of "eating", that is, the food in the canteen. Because school canteens are generally in the form of cauldrons, although the price is low, they are rarely really welcomed by students. Students' complaints about canteen food are even more "since ancient times". Although college students can eat outside the school, most students are still willing to eat in the school cafeteria because of economic factors. Food quality can not be guaranteed, which will lead to many problems, students' nutrition can not keep up, and even some students often skip meals. As a result, malnutrition, stomach diseases and other diseases that should not appear in college students are also common, which has laid a hidden danger for students' physical and mental health. So I decided to integrate the advantages and disadvantages of canteen and restaurant and open a student self-help nutrition fast food restaurant.
Three. Restaurant introduction:
Our store is near the old campus of Tianjin Vocational College, and its main customers are college students, surrounding residents and migrant workers. The business area is about 50 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast is dominated by southern snacks such as Zhejiang, and of course local snacks are also indispensable. Variety, full taste and rich nutrition give diners more choices. For lunch and dinner, there are dishes with different flavors from North and South. Instead of dinner, we provide all kinds of cold drinks, such as juice, thin ice, ice porridge, ice bean sweet soup, frozen coffee, fruit platter and so on. This restaurant adopts the way of buffet fast food, which gives customers a more relaxed dining environment and more choices.
The decoration of this restaurant is natural and casual, and at the same time it is very modern. The wall is warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall feeling is between the nature of family kitchen and the nature of hotel kitchen.
Fourth, market analysis.
Market analysis adopts SWOT analysis, that is, market advantage analysis.
Strength analysis: the operation of this restaurant has solved the problem of single taste of meals in the school canteen, and there is no need to worry that the hygiene of mobile stalls will not be guaranteed. It is as convenient and fast as the canteen, saving time. In addition, this restaurant adopts the way of self-service meal selection, which should be easily welcomed by customers and save some human resources. At the same time cold drinks, ice porridge, coffee and so on. Non-dinner is also provided, and free tea is provided.
Simple and comfortable decoration will be a major feature of the restaurant. Students generally like to eat in clean restaurants with good service attitude, so satisfactory service will also be a major feature of our store.
In addition, the school canteen has a clear meal time limit, and restaurants outside the school rarely sell breakfast, so our off-campus stores can easily seize this part of the market share lost because of the time difference, in other words, the market share generated by potential customers who want to eat some time before and after the meal.
Disadvantage analysis: As it has just started, the scale of fast food restaurants is relatively small, such as human resources and service items of catering. There is fierce competition inside and outside the campus, so there is still a big disadvantage. On the other hand, because the school holidays are fixed, the number of tourists in winter and summer vacations will drop sharply, and the winter vacation will be less than the summer vacation, which will be a more difficult problem to solve.
Opportunity analysis: According to our market investigation and analysis, the market demand of our products exists and has certain competitiveness. I am a student-one of the largest customer groups, so I can better understand what products and services customers need. From these aspects, I should have a good chance to squeeze into the catering market.
Threat analysis: The service and product quality of restaurants have a direct and inevitable relationship with operating costs, so the product price will not be lower than that of competitors. Although the overall price will not be too high, in contrast, the financial endurance of customers will become a big test. Moreover, cost and profit are also directly linked, and the amount of profit is a major determinant of whether it can survive in the competition. Furthermore, the differences in local customs and eating habits have created another problem, that is, whether most customers can recognize or be satisfied with the products, which also needs to be tested.
Verb (abbreviation of verb) market strategy
1. This restaurant should advertise before opening, because the main customers are students, and the speed and breadth of information transmission between students are very large, so it is not necessary to spend too much effort on publicity, and simply advertise in the form of leaflets or multimedia (such as audio).
2. This restaurant adopts buffet style, and provides tea and fresh soup free of charge. Moreover, the quality of rice is better than that of competitors, so different methods can be adopted (such as steaming, which is a common rice practice in southern restaurants), so that the taste is different from that of competitors, and one yuan is full, giving customers more discounts and attracting more tourists. In addition, our restaurant also provides couples' packages such as fruit platter and eight-treasure rice, which will become a major feature of our restaurant due to the lack of snack food.
3. Many students are used to the "3: 1" lifestyle. Many times, in order to save time, they will choose the nearest dining place instead of going to a restaurant far away, so that geographically, they will not be too far away from the school gate. When appropriate, the restaurant will also provide take-away service and take corresponding measures according to different situations. For example, more than three orders (including three orders) can be delivered to your door free of charge, and those who order takeout separately have to pay a certain delivery fee, which has another advantage. If someone wants takeout, they will pull two other takeout orders in order not to pay the delivery fee, which will also increase sales.
4. The restaurant uses stainless steel buffet plate, which is economical and environmentally friendly, and the waste cannot be dumped casually. You can contact farmers and let them collect it for free on a regular basis, which can be mutually beneficial. It is reported that competitors are not doing well in this respect, so a good dining environment can attract more customers.
Although the number of tourists will drop sharply during the summer vacation, there are still some students staying in school, nearby residents and migrant workers. At that time, measures such as reducing production and shifting service focus can be taken to improve the business situation during the summer vacation. Consider studying for a month in winter vacation, which reduces unnecessary costs.
6. The market economy is developing rapidly, changing and dynamic. We should look at the development of an enterprise from a long-term perspective, so as to make a long-term plan according to the PDCA cycle (that is, pdsa). We should summarize the overall situation of each stage of operation and make the next plan, which is a step-by-step development model. After the operation is stable, we can consider expanding our business and adding other services. We can find new markets, do chain operations and gradually build our own brands, so that we can develop into a catering industry that provides food for students. In short, we should look at the problem from a long-term perspective, so as to have the future of the enterprise.
Six, restaurant management structure
Store manager and cashier 1, chef 1, waiter 2.
Seven. Financial situation analysis
1. The expenses in the initial stage mainly include: venue rental fee, application fee for catering hygiene license and other documents, venue decoration fee, kitchen utensils purchase fee, infrastructure fee, etc.
2. The costs in the operation stage mainly include: personnel salaries, materials procurement expenses, venue rental expenses, taxes and fees, water and electricity fuel expenses, fixed capital depreciation expenses, miscellaneous expenses, etc.
3. According to the calculation, it can be preliminarily concluded that the starting capital of the restaurant is about12,600 yuan (5,000 yuan for venue rental, 2,400 yuan for venue decoration, 0,000 yuan for kitchen utensils, 2,600 yuan for infrastructure, etc.). ). Parents can provide 80% of the funds and save 20% by themselves.
4. Daily operation financial budget and analysis
According to the budget analysis and investigation, the market capacity can be preliminarily determined, and the total daily turnover is roughly estimated to be about 1.500 yuan, with a yield of 30% and a gross profit of 500 yuan. It can be calculated that the payback period of investment is about one month.
Business Plan of Student Street Restaurant 2 I. Business objectives and business model of the company.
Develop China catering chain companies mainly focusing on raising chickens. The business plan will be completed in three years:
1. In the first year, reasonable and effective management and investment were adopted to operate a single store in the form of self-employed.
2. In the second year, two self-operated branches were opened and a restaurant chain company was established.
3. In the third year, resources were completely integrated in Dongguan, and financing expansion began, and the company embarked on the track operation.
The ultimate goal of sustainable development is to realize the business model of Chinese fast food chain, push the enterprise to the national market or even go public through financing, and become a century-old shop.
Second, the industry and market analysis
With the steady and rapid economic growth, the income level of urban and rural residents has improved significantly, and the catering market has shown a strong development momentum. At present, in China's catering market, Chinese-style dinner is the mainstay, while western-style dinner is gradually emerging, but the scale is still small; Foreign fast food is the main fast food, and KFC, McDonald's and Pizza Hut are the main players in the market. Chinese fast food is booming, but it can't compete with "foreign fast food" at present. Compared with the successful marketing model of specialization, branding and chain of foreign fast food. The development of Chinese catering is obviously a bit inferior.
investment risk
1. Industry Risk: Children's education, Chinese fast food, automobile aftermarket, gym and housekeeping will be the industries with the greatest development potential in the next five years, and the investment risk is relatively small.
2. Location risk: passenger flow "passenger flow" is "capital flow". Investigating the passenger flow can not only give you a clear understanding of the future business situation, but also provide a scientific basis for you to decide the future marketing focus. Passenger flow mainly examines these contents: ① the situation of nearby units and homes, including how many residential buildings, institutions, companies, schools and even other shops (these shops are likely to become your frequent visitors); (2) the structural characteristics of the past population, including their age, gender, occupation and other structural characteristics and consumption habits; ③ Off-season passenger flow. For example, stores near the school should consider winter and summer vacations, stores in concentrated areas of government agencies and companies should master the commuting time, and stores near the station should find out the law of off-season passenger flow. These are the important basis for you to set the business hours.
3, food safety and nutritional risks: professional nutrition catering, a set of fast food is best to have a variety of nutrients, in terms of safety, there should be corresponding operating procedures to control and standardize production, to achieve real good quality, but also remember to do a waste disposal program to avoid food poisoning.
Product positioning
Principles of product positioning and combination:
1, which is convenient for raw material procurement and quantitative production of products.
2. Differentiate the main brand products from their peers.
3. Create high-profit products.
4. Popular products that meet local tastes.
5. Combination of porridge, noodles, rice, soup and snacks.
Business Plan of Student Street Restaurant 3-Interpretation of "Porridge" Dictionary;
Porridge. Semi-liquid food cooked with grains or grains and other things. Eating porridge is a traditional eating habit of China people. It has a history of thousands of years. It is one of people's main diets. Especially the staple food of Buddhist disciples. In the year of famine, the court and the official rich man's house set up a "porridge" shed to help the famine, which shows the importance of "porridge" for survival. With the changes of the times, people should not only eat well, but also eat skillfully. Modern research shows that eating porridge has more health care, beauty and dietotherapy effects. The application of medicated porridge is the best way of health care, and it is simple and easy. So far, "porridge" is still one of the most popular foods in China. Such as millet porridge and corn porridge in the north; Guangdong's boat porridge and brother porridge spread overseas and became popular in Southeast Asia. In addition to the general diet, its utility can also be used for disease prevention and treatment, health care and beauty. Due to various reasons, such as scattered methods, single varieties and wrong marketing methods, it is impossible to form industrial management. We just seize the opportunity, dig and sort out, collect and screen out hundreds of practical porridge maps, and launch a series of products of Hekou porridge to meet the market demand. The survey shows that this is one of the industries with low investment risk, wide application, low cost, great profit, considerable market prospect and high return rate.
Two. Market research and competition
At present, people's understanding of porridge is still limited to the general state, with a single variety, such as pickled rice porridge, eight-treasure porridge (red) bean porridge, millet porridge, preserved egg porridge and a few other varieties, with little publicity on the utility and outdated sales methods. There is no special porridge shop and corresponding marketing network, so there is a big market gap and no obvious competition.
Ordinary porridge can only satisfy hunger, with low price, low profit and high human selectivity. We have introduced hundreds of green products for dietotherapy, health care, beauty and longevity.
Selling point: not porridge, but health! The concept of treating porridge as a general food has long been out of date, and its positive significance lies in helping people improve their quality of life, restore their self-esteem and self-confidence, meet people's psychological needs, and let consumers get value and satisfaction from it. At the same time, before others wake up, find out the potential needs of consumers, create for them and seize business opportunities.
Three. Consumer demand and opinion survey
1. Target: ordinary consumers, with emphasis on infants, students, the elderly, pregnant women and patients.
2. Main functions: nutrition, hygiene, good taste, health care and dietotherapy.
3. Main occasion: Breakfast: an economical and nutritious breakfast. Cooperate with some sales. Dinner: In addition to the above functions, the focus is on hospitals and schools. Supper: Provide leisure space and nutritious food for customers who eat supper. Providing quality service to taxi drivers at night is also an opportunity that cannot be ignored.
4. Importance: Patients, students and the elderly need nutrition; Avoid the trouble of cooking porridge and the inconvenience of buying raw materials; Safer, more hygienic, more nutritious and more effective. The nourishing function of high-grade porridge makes people with status feel superior. Keep healthy, save time and effort, and make consumers feel cheap.
Student Street Restaurant Business Plan 4 Proposed Name:
Spicy restaurant (spicy, positioned as a Sichuan restaurant with young, fashionable, loving, spicy and fast elements)
Site selection conditions:
There are five conditions for a standard facade house: a passenger center, a tourist center, an office center, a business center and a residential center. At the same time, it is the largest university community in Leshan, with convenient transportation and broad vision. The only drawback is that there is no suitable parking place, so we can only turn to the underground parking lots of major shopping malls around us.
Market research of catering planning;
After a preliminary market survey in the early stage of investment, our target consumer groups are a huge group of college students and a huge group of residents in Xiaoba Road. Competitors are mainly existing and about to open Chinese restaurants, especially fast food restaurants of major brands in major shopping malls. There are many opponents who are young, fashionable and fast, but few opponents who are loving and hot. The business district where Xiaoba Road is located used to be very developed. After the new business atmosphere is fully completed, it will become a huge consumer business circle comparable to Xujiahui in a short time. The legal procedures and lease contracts related to the catering industry have been clarified, and the supplier relationship needs to be strengthened. Perfect, detailed and planned market survey, especially consumer preference survey, needs further development.
Catering features:
Take Sichuan cuisine as the main dish, promote Bashu food culture, design dishes with "spicy" as the main color, and combine spicy food culture and fashion elements with youth, love, spicy and fast. Design fast food packages and actively explore the fast food consumption market and distribution market in Hunan and Jiangxi.
Suggested scale:
Building area 100 square meter, 1 There are 50 square meters of facade shops, and the monthly rent is 33,000 yuan. Proposed personnel:
There are 2 chefs, 2 assistant chefs and 4 store attendants (including foreman and cashier), and the total monthly salary is controlled within 6,543,800 yuan.
Preparation for opening:
The contract was signed in mid-February and rent-free for two months. In March, he handled government affairs such as industrial and commercial taxation and fire fighting, personnel recruitment and training, post system formulation, menu design and price design, decoration and in-store decoration, supplier contact, first batch of materials preparation, and network promotion. It was put into trial operation in mid-April and officially opened in May 1.
Opening planning:
The trial operation lasted for two weeks and the official opening ceremony lasted for two weeks. During the activity, you can enjoy the promotion of the activity. Media promotion planning, outdoor venue planning, store layout, promotion activities design, etc.
Investment budget:
Working capital of rent and deposit is 6.5438+0.65 million yuan, investment in fixed assets is 6.5438+0.5 million yuan (decoration is 6.5438+0 yuan, electrical appliances and kitchen equipment is 30,000 yuan, furniture decoration is 20,000 yuan), and working capital of materials is 6.5438+0.5 million yuan, totaling 330,000 yuan. Operating costs:
The rent is 33,000 yuan/month, the water and electricity is 20,000 yuan/month, the labor is 654.38+00,000 yuan/month, and the average promotion is 30,000 yuan/month (concentrated use on holiday days is about 5,000 yuan each time, five times a year, and the rest are normally used at 65,438+10000 yuan), and tax/.
Fixed assets are 6,543,800 yuan+0.5 million yuan, which is depreciated in two years, that is, the average monthly depreciation is 0.625 million yuan. Depreciation funds can be used for turnover, but they must be renovated after two years.
Profit budget:
The estimated monthly turnover is 6.5438+0.5 million yuan, and the estimated gross profit is 65% (more than 75% of gross profit must be controlled internally, and 6.5438+0% of space should be reserved for discounted sales), that is, 97,500 yuan, 0.625 million yuan for depreciation of fixed assets, 53,000 yuan for cost and 38,250 yuan for net profit. The annual net profit is 459,000 yuan.
Survival analysis:
The break-even point of a single store is 9 1.2 million yuan per month, with an average daily turnover of 0.304 million yuan and an annual turnover of 0/.0944 million yuan. If the annual turnover in the first year is less than 6.5438+0.0944 million yuan, which does not meet the living conditions, it must be adjusted or resold as soon as possible; If the annual turnover in the first year is higher than 6.5438+0.0944 million yuan, you can try to improve your living conditions; If the annual turnover in the first year reaches 6.5438+0.8 million yuan, measures can be taken to consider further development.
Profit distribution:
60% of the annual net profit of 459,000 yuan is used for brand upgrading and continuing to invest in opening stores, that is, 275,400 yuan; 40% of the annual net profit is used for shareholders' dividends, namely 183600 yuan.
Expansion plan:
If the annual turnover reaches 6.5438+0.8 million yuan in the first year, and the funds continuously invested in the net profit are more than 250,000 yuan, three branches will be opened in the second year.
Business Plan of Student Street Restaurant 5 People live on food, but in colleges and universities, the food in school canteens has been complained by students. Because school canteens are generally in the form of cauldrons, although the price is low, they are rarely really welcomed by students. Now, people's living standards are constantly improving. For college students, a healthy and nutritious diet with moderate price is what they need. Therefore, it is my goal to open a restaurant with students as the consumer group near the school.
My dream of starting a business has existed for a long time, and I know something about the establishment and operation mode of restaurants. In addition, fund-raising, personnel recruitment and location selection are in progress.
I. Overview of the Project
Project purpose: The meals in the campus canteen have been criticized by the school. It is a very profitable entrepreneurial project to run a moderately priced and diverse restaurant near the school.
Project Name: Cherry Orchid Restaurant
Nature: Provide breakfast, lunch, dinner, special cold drinks, casual dining and other student restaurants.
Construction site: Hefei University Town
Market analysis: What has been criticized by universities is the food in university canteens. The quality of college meals is not high, which only meets the problem of food and clothing for students, but the quality is far from the requirements of students, which has become a recognized problem. This restaurant is based on this. In order to improve the quality of college students' diet, it aims to provide low-cost, safe, high-quality and distinctive food for college students, and at the same time provide some work-study jobs for colleges and universities to help poor students complete their studies better.
Purpose: Healthy and nutritious, serving students and creating a special restaurant.
Scope of business: provide breakfast, lunch, dinner, special cold drinks and casual dining.
1. Breakfast is mainly southern snacks such as Zhejiang, and of course local snacks are also indispensable. Variety, full taste and rich nutrition give diners more choices.
There are different Chinese and western dishes for lunch and dinner. Instead of dinner, we provide all kinds of cold drinks, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, frozen coffee, fruit platter and so on.
3. Provide all kinds of meals, cold drinks and hot drinks all day.
Marketing: In the early stage of restaurant development, preferential marketing is adopted to attract students in various preferential ways, and publicity is carried out in colleges and universities to deepen students' impression of the restaurant and start the brand. At the same time, skilled chefs are hired to create all kinds of exquisite food. With the increase of frequent customers in restaurants, a solid customer relationship has been established.
Financial data: financial planning column
Registered amount:150,000 yuan
Financing method: I earn 50,000 yuan from my own work, 50,000 yuan from my family and 50,000 yuan from loans.
Organizational philosophy: special diet, smiling service.
Conclusion: There are obvious differences between student restaurants and traditional restaurants, and its characteristic management will be the main source of its profits. Taking the university town as the market, the consumer groups are concentrated, the consumption direction is stable, the flow of people is large, and the consumption potential is great, which is the main pillar of the restaurant. According to our market research and analysis, the market demand of our products exists and has certain competitiveness. I am a student-one of the largest customer groups, so I can better understand what products and services customers need. From these aspects, I should have a good chance to squeeze into the catering market.
Second, management.
(1) catering operators
accountability
1. owns the decision-making power of the restaurant, and has the right to appoint and dismiss the members of the restaurant.
2. Salary and holiday arrangement of restaurant staff
3. Warm hospitality, customer first, guarantee quality service, and strengthen the supervision of employees' service attitude.
4. Control the operation of the restaurant, strengthen the property management of the restaurant, and master and control the use of various items.
5. Strengthen communication and cooperation with each chef, provide guest opinions and improve food quality.
(2) Chefs in China
accountability
1. Make brunch every day to ensure the food quality.
2. Observe the work and rest schedule, have meals on time, do not leave without leave, and do not strike without reason, which will affect the operation of the restaurant.
3. Abide by the safety operation rules, use raw materials rationally, and save the consumption of water, electricity and gas.
4. Wear chef's special clothes at work, clean yourself up, don't smoke during work hours, and cook safely.
5. Try to create a special diet.
(3) Western chefs
accountability
Have the same responsibilities as chefs in China restaurants.
(4) Attendant (three persons)
accountability
five years
After the operation is stable, we can consider expanding our business, expanding the scope of restaurants, looking for new business premises, doing chain operations, and gradually building our own brands, so that we can develop into a catering industry that provides food for students.
Three. Risks and countermeasures
(1) Financial aspects
In order to prevent the slow recovery of funds and the break of the capital chain, it is necessary to reserve funds, and a certain amount of funds must be reserved as the opening capital of One Happy and Fifty thousand yuan.
(2) Resources
The raw materials of this restaurant are mainly fruits and vegetables, beans and fungi, and it is the most popular green natural pollution-free food at present. In particular, this restaurant is mainly based on green food, and it needs professional knowledge and technical input in the selection of raw materials, which is conducive to purchasing fresh, natural and pollution-free green food. Therefore, it is necessary to establish long-term friendly and cooperative relations with raw material suppliers.
(3) commercial aspects
When the restaurant is open for a long time, customers will be tired of the restaurant's diet and the unchanging style of the restaurant. Then, it is necessary to change the dishes in time and change the style of the restaurant with certain funds.
(4) management
1. In order to prevent the chef from resigning, the restaurant manager should know something about the restaurant's specialties and hire another chef to invent new specialties in time.
At the same time, the restaurant manager needs to get along with the chefs and waiters in the restaurant, give them rich rewards, listen to their opinions in time and improve their management methods.
(5) Other aspects.
With the development of the world, large foreign catering enterprises have entered China, and international brands have entered the China market faster and faster, which will definitely bring great impact to the catering industry in China. The competition in the catering industry is fierce, especially the fast food chain stores from abroad, such as KFC and McDonald's, occupy a large market share in the fast food industry in China. Therefore, being good at innovation and learning is the foundation for the long-term survival of restaurants.
Four. financial plan
1. Cash flow statement
1. The initial expenses mainly include: venue rental fee (30,000), application fee for catering hygiene license and other documents, venue decoration fee (5,000), kitchen utensils purchase fee, infrastructure fee (5,000) and so on.
3. The costs in the operation stage mainly include: personnel salaries, materials procurement expenses, venue rental expenses, taxes, water and electricity fuel expenses, fixed capital, depreciation expenses, miscellaneous expenses, etc. (estimated at 70,000)
4. The remaining 40,000 yuan is used as the principal of the restaurant in case of various emergencies.
2. Estimated income statement (income from main business)
According to the budget analysis and investigation, the market capacity can be preliminarily determined, and the total daily turnover is roughly estimated to be about 1500 yuan, with a yield of 30% and a gross profit of 1000 yuan. It can be calculated that the payback period of investment is about three months.
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