Among so many restaurants, why is Xibei Youmian Village so dazzling? As early as 20 17, Xibei Youmian Village began to flourish. In the past two and a half years, Xibei Youmian Village has been renamed twice and changed its signboard three times. After spending more than 60 million yuan, Jia, the founder of Youmian Village, had to announce his plan to give up opening 654.38 million stores. The original Xibei Youmian Village was ambitious and committed to becoming the first in this industry. By the end of 20 17, more than 200 stores had been opened. It is estimated that the annual income can reach 4 billion yuan, but it is ambitious. After all, it is not a good thing.
Xibei Youmian Village is characterized by coarse grains, not only coarse grains, but also barbecue, game, stew and other dishes. In China's gourmet market, few people make coarse grain brands, and even fewer do well. I didn't expect Xibei Youmian Village to play its own signboard, which is popular all over the country. Soon, more than 300 chain stores were opened in China, and the annual income of 3.5 billion yuan could be realized by only one bowl of noodles. Founder Jia saw such excellent performance and strengthened his ambition. Even with such good results, he is still not satisfied. It is his ultimate dream to make all the streets and alleys in the country Xibei Youmian Village and open100000 stores nationwide.
While Xibei Youmian Village vigorously develops fast food, take-away food is also quietly developing, and their functions are almost the same. Takeaway service has even changed the mode of catering industry in China, and it is in the popularization period. Therefore, in the explosive development of take-away, Xibei Youmian Village was under pressure and shrank again. It is said that the success of one thing pays attention to time, place and people, and goes against the trend. After all, it won't work.
17 10, Jia clearly saw this phenomenon, recognized the situation clearly, decisively decided to terminate the fast food project that had been going on for 800 days and launched an attack on the take-away industry. The result proved that his decision was correct, and the once-in-a-lifetime opportunity saved Xibei Youmian Village again. However, great challenges have come again.
At the beginning of 2020, an unexpected epidemic spread violently, making life difficult for major enterprises. The most serious is the large fast food companies. More than 400 branches in Xibei Youmian Village were closed in this epidemic. Even if other branches escaped the bad luck of closing stores, their business was very bleak. Employees' wages must be paid as usual according to national regulations, and Siebel is going to close down!
Facing the huge crisis of enterprise closure, Xibei Youmian Village began to open when the epidemic situation was not too serious. Surprisingly, the house price in Xibei Youmian Village is rising quietly. This decision may be a rescue measure for the enterprise. However, it was a great expense and loss for the guests, so netizens denounced Youmian Village on the Internet, and soon the founder Jia expressed regret over the price increase. All stores in the country have restored the original price of in-store and take-out, but mistakes have been made, which have had a bad influence on people's minds. The guests feel that the price increase is too much at this difficult time for everyone. This is unforgivable, even if the price is reduced, they will not patronize again.
In fact, the epidemic came too suddenly, everyone was unprepared, and all industries were very difficult. The sudden price increase in Xibei Youmian Village is really inappropriate and difficult for many people to accept.