Marketing summary 1
It has been more than two months since I entered _ _ Securities. During this period, I improved myself in all aspects, mainly reflected in:
1, have a preliminary understanding of the securities industry.
Since entering the company, I have got a preliminary understanding of the securities industry from being familiar with this industry to passing the qualification examination, while the resident banks have a deeper understanding of the securities business through channel marketing, which can solve various basic problems in their work.
2, the improvement of business development ability
In the process of business marketing, talking with customers, encountering different problems, improving communication skills and adaptability; And pay irregular return visits to customers, provide them with all-round and multi-angle services, and let the _ _ service really penetrate the hearts of the people.
3. The sense of responsibility and career experience has been strengthened.
Take every business you handle seriously, try to avoid unnecessary troubles to customers and companies, and strive for the fastest and best efficiency.
In enterprise marketing, I also found some problems and my own shortcomings:
1. We need to deepen our understanding of securities and keep learning.
2. When maintaining the relationship with customers, we should gradually strengthen communication methods.
3. Professional analysis ability and marketing ability need to be further improved.
Entering the marketing industry, performance is the standard to measure a person's value. The performance in the first two months was not good, so I rearranged my thoughts. In the remaining two months, I will do this:
1, distribute leaflets
I often hand out leaflets when I enter the securities market. Although a lot of leaflets have been distributed, the effect is not very good, but I think it is still feasible. A large number of leaflets will enhance the visibility of the company. Next, I want to send some in moderation, and persistence will eventually have an effect.
2. Effective use of bank resources
I have been in the bank for nearly two months, and my performance is very unsatisfactory. The excellent service of China Merchants Bank is well-known, and many customers come here. It is very good to make good use of this resource and catch a few potential customers. However, the good cooperative relationship between China Merchants Bank and China Merchants Securities, as well as the cooperation mode of kickbacks, have kept me looking for a breakthrough. Although the pressure is great, it is the only way to get along with them at present. The quality of the resident account manager directly affects the company's image, so I have been working hard.
3. Make full use of the network
It is also a very effective way to attract friends or friends to introduce. Introduce friends through friends, so that customers who want to stock can choose to open an account with us. In addition, for customers who have opened three-party depository business in other securities companies, we will introduce our service concept and competitive advantage to customers and strive to win customers.
At present, the market fluctuates greatly, with a large number of spectators and fierce competition among peers. So I must keep learning, enrich my professional knowledge, provide all-round services for customers, and try my best to do it.
Summary of marketing work II
In the busy work, we unconsciously ushered in a new year. Looking back on this year's work, as every employee of _ _ Machinery Co., Ltd., we deeply feel the vigorous development of _ _ Company and the spirit of struggle of _ _ people. The following is my annual work summary:
_ _ Comrade has two jobs: sales supervisor and office director. Faced with the increase of workload and the systematization of sales work, the work seems heavy, and she herself does not hesitate to use her rest time to complete the development and implementation of all the work in time, and seriously trains new employees in the sales department, setting an example and playing a vital role in leadership and guidance.
The new employees in the sales department, when they first arrived in United States, were not very proficient in mechanical manufacturing and were not familiar with the new environment and new things. With the help of company leaders, new employees quickly understood the company's production and marketing process and competitive position in the international market, making new employees deeply aware of their heavy responsibilities. As the facade and window of an enterprise, the words and deeds of domestic and foreign salespeople also represent the image of an enterprise. Therefore, we should improve our own quality and set high standards for ourselves. On the basis of high quality, we should strengthen professional knowledge and skills. In addition, it is necessary to know the dynamics of the whole international machinery parts manufacturing market and foreign exchange market extensively, so as to provide timely information help for the company to stay at the forefront of the market. After this period of training, new employees have become qualified salespeople in the company.
Despite the ups and downs in the international foreign exchange market, the company has further strengthened its cooperation with _ _ _, _ _ and _ _ companies. In _ _, and * * * interact efficiently with the supply and marketing industry chain. During this period, under the leadership of _ _ and the head of the sales department, and with the active cooperation of all departments of the company, all employees of the sales department completed the implementation of business indicators, completed the effective tracking of orders and timely delivery within _ months, and completed the export of more than _ million dollars and the shipment of more than _ tons within _ months, and the customer satisfaction reached about _%, which continued.
The new cooperation between 20 19 Company and General Motors is another major change and qualitative leap for the company. This period is mainly aimed at the production and sales of auto parts. After the effective evaluation of technology and production links, some samples have been recognized by customers, and it is expected that mass production and delivery of these parts will be started as soon as possible in the future, which will play a key role in creating new profit growth points for the company.
The second half of 20 19 is also the key stage for the company to carry out _ _. The sales department actively participated in the certification and completed all the work related to the sales department in time, which was well received by the leaders.
20 19 is a meaningful, valuable and rewarding year. With the efforts of every employee, the company will have new breakthroughs and new atmosphere in the new year, and can occupy a place in the increasingly fierce international market competition.
Summary of marketing work 3
Spring goes to winter, and in a blink of an eye, history is about to turn a new page. I have been in _ company for almost 3 years, and now I am an old employee. As an old employee of the company, I summarize the work of the old employees in the sales department of the company. I deeply feel the vigorous development and enterprising spirit of Yang Long Company. In these three years, I learned a lot, but also learned a lot. From a sales consultant who knows nothing to today's monthly sales champion, first of all, I want to thank Mr. Cong for giving me a platform to show myself and learn, so that I have room for learning and development. Secondly, I want to thank Manager Zheng and Director Ma for their support and help in my work. It is because of your help that I can make up for it.
I came to the company in April of _ _ _, and sold 35 cars in the whole year, while I sold 84 cars in _ _ _. The goal I set for myself is _ _, 65,438+000 vehicles. With my own efforts and the assistance of all the staff, I have completed and exceeded my own goals and achieved a good result of 65,438+0 vehicles. I will have new goals and new breakthroughs in 2008. I believe that if I want to do it, there is nothing I can't do. I have confidence in myself and our whole. I believe that as long as I work hard and pay, I will succeed. Let's go
The sales department is the facade and window of the enterprise, and our words and deeds represent our enterprise. Therefore, I have high demands on my words and deeds in my work and daily life, and I must strengthen my professional knowledge and skills on the basis of high quality. To be an excellent and qualified sales consultant, you must be able to understand and thoroughly understand the dynamics of competitive car dealers, tell his shortcomings, and make everyone have me. After several years of exercise, I have become more mature. My client's psychology has been greatly improved. Looking back on the busy work in the past, every time I talk about a customer, especially a difficult customer, it is a kind of final transaction training for me. Work summary is the work summary of the old employees in the sales department of the company.
At the same time, it is also a challenge. Now, in the past period of time, although we have both satisfaction and regret in all aspects of our work, one thing is worthy of recognition. We paid in good faith. Having said that, I want to say a few more words. We should treat every user you receive with affection in our daily work, and don't treat them as strangers or ordinary customers, as friends and relatives, as long as you really pay. Only in exchange for your trust and affirmation of customers, this is my exploration and experience in Haima. I remember the great Joe Gerald said that if customers want to trust your car, they must first trust your people. I think it makes sense. I believe that as long as we sincerely pay, there will be returns.
Summary of marketing work 4
In an instant, 20 years have passed. Looking back on my work in the past year, although my contribution to the company was meager, it finally laid a good foundation for me to enter the sales market. Through studying and communicating with other employees, I gradually integrated into this group. Through visiting customers in Guangzhou market, my business ability has been further improved. At the same time, my present working ability cannot be separated from the hard work of all the staff. While doing my job well, I am also reflecting on my own shortcomings and problems, and I should pay attention to it and gradually improve it in the future.
I. Work performance
For 20_ years, I have always put learning in an important position, strived to improve my comprehensive professional quality, correctly understood my work, correctly handled the relationship with customers, focused my work on developing new customers and improved my understanding of the work itself. Earnestly learn the strengths of peers, get rid of their own shortcomings, humbly ask Manager Xiao for advice, take the initiative to accept the opinions of colleagues, constantly improve working methods, give full play to post functions, and improve themselves in this industry through continuous learning and exploration.
Second, the direction of future efforts
Strengthen study, be brave in practice and persist in work enthusiasm. By constantly summing up the growth, we can improve our own quality and professional level to meet the needs of new forms, and actively communicate with the office staff of the company to learn from each other's strengths, so as to better improve our self-ability, meet customer needs and open up market space.
Summary of marketing work 5
In order to improve my working ability, I summarize my previous work, hoping to learn from it and improve my working ability.
First of all, about the work done by the marketing department.
1. Department and system construction: After a year of market baptism, the marketing department of our hospital is currently composed of 1 marketing manager, 1 market network supervisor, 2 health commissioners, 4 part-time business commissioners and 4 guiding doctors; And formed the tentative draft of various management rules and regulations of the marketing department, the management method of marketing performance evaluation of Boshoutang Chinese Medicine Hospital, the daily report of guiding outpatient service, the flow chart of guiding outpatient service, the responsibility of guiding outpatient service, the evaluation table of guiding outpatient service and the basis of guiding outpatient service evaluation. The compilation and implementation of more than ten systems, such as expert lectures, free clinic reward scheme, marketing department system, commission scheme, marketing department examination form, marketing department examination basis, customer service examination form, marketing department part-time staff management system and marketing department management system, have played a very good role in regulating the behavior of marketing personnel in our hospital.
2. Department performance: Through the joint efforts of all the staff, our hospital has developed a member 1058 1 and held 46 free clinics and lectures, including the free clinic in Bo Shou Tang on Lei Feng Day, the free clinic for migrant workers in the spring breeze of the railway station, community voluntary service, health gifts for housewives, caring for health in action, and a happy tomorrow. Together with _ Times * * *, we organized activities such as sending health into the community, dating in the spring, physical examination of the Prime Minister in the alley, and sending health into the military camp. , and cooperated with X-ray in the development zone to give VIP privileged health lectures and VIP TCM health experience lectures; Jointly _x***, hold a large-scale lecture on "Anti-aging and Healthy Living" for 100 people, sponsor Tai Ji Chuan team and _ Dao aerobics team around our hospital, and expand our hospital's popularity and reputation.
Especially in the Double Ninth Festival, we planned the activities of gratitude and filial piety, and wrote a lot of contents of respecting the elderly and filial piety in the corporate culture construction of our college, which was reported by TV station. In the second half of the year, the focus of our work shifted to sending health to the campus, and a series of lectures on "Physiological and Pathological Characteristics of Children" were held in kindergartens and early education centers such as ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Contact 25 neighborhood committees and 34 enterprises and institutions, all of which have sustained and good cooperation.
The news media reported 28 times, including 23 times, 3 times on TV and 2 times on radio.
Second, the problems existing in the work
1. Regarding the construction of departments and systems, the marketing department is not fully staffed, and there is currently a lack of planning directors and marketing directors. With the addition of _x, the network promotion work in our hospital has been obviously improved. Marketing director and planning director have been looking for suitable candidates, depending on whether the hospital gives corresponding positions and the marketing specialist should be expanded. There should be 2-3 effective commissioners under each director to find and cultivate hospital marketing talents.
2. The tacit cooperation with experts in the marketing process, the packaging of medical projects is also a big problem. Over the past year, the marketing department has been constantly learning and improving, stepping up its in-depth understanding of experts in our hospital, and discovering the advantages of each expert and the market advantages of their medical projects from a market perspective. I hope that we can refer to the opinions and suggestions of relevant personnel in the marketing department in the future medical projects, and only projects with local characteristics can have better social and enterprise benefits in the marketing process.
Iii. Prospects of Marketing Department in 20 Years _
Generally speaking, the marketing department of our hospital has begun to take shape and can play an active role in the marketing and brand building of our hospital. In the next 20 years, the marketing department will plan no less than 80 free clinics and lectures, and add 20,000 new members. The staffing of the marketing department should be more reasonable and perfect, and actively participate in the planning of packaging medical projects (products). With the normal development of medical insurance, the focus of marketing department should shift to developing high-end customers.
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