Funds: including store rental fees, utilities, decoration fees, employee salaries, etc. The total investment for opening a beauty salon (store) will be between10.5 million, which varies greatly according to regional conditions and the positioning of beauty salons.

Look at your own funds, ranging from hundreds of square meters to dozens of square meters. Regardless of the size, there must be a front desk, a reception waiting place, a well-designed beauty room, a console, a bathroom and a storage room;

2. storefront

1) The area, location, apartment type and decoration of the store are all factors to be considered. Storefront should be comfortable, convenient and cost-effective.

According to personal hobbies, comfortable, bright, elegant and clean are required. There should be air conditioning, cold and hot water devices;

2) Materials: Small items include trolleys, dressing tables, disinfection cabinets, juicers, eyebrow trimmers, beauty bedspreads, etc. When necessary, the staff should be required to wear uniform clothes. Large items include beauty bed, multifunctional beauty instrument, skin detector, sprayer, infrared lamp, small washing machine, water dispenser, ventilation equipment, etc. If customers want to relax more, they should also have a stereo;

3) Signs and decorations: You know, in the old days, beauty salons relied entirely on signs and billboards to attract and display, and preferred fresh and bright colors: crimson, bright orange, golden yellow, emerald green, pink blue and lavender. If you put a pink billboard on the street corner, many perverts will definitely walk into your shop and ask, "How much is the whole set?" At the same time, decoration can give people a tonal experience, such as retro style, sandalwood and antique paintings. Of course, novices recommend minimalist style (saving money), that is, painting a big white wall and hanging decorations. A treasure has many Nordic-style decorations: fake flower baskets, photo frames and so on. Choose the same style for the chairs.

3. Product project

The products meet the local consumption level, with high brand and good safety, and the project is in great demand in the beauty market.

Good projects are known to most customers and do not need to be brainwashed. Yes, I said brainwashing. Customers need us to re-inject knowledge. Of course, we should know that we chose this kind of projects, such as ancient health massage, skin management, yoga, tattoos and so on. We need to know about our beauty projects in the market.

Of course, once you feel that your beauty salon has enough customers, you already know the tone of cosmetics. If you want to earn more, you should start with expanding the scale and controlling the cost. Customizing your own brand of cosmetics has its own primary source, which is also the most economical and reassuring choice.

4. Personnel

Mainly beauty salon managers, beauticians, sanitation and cleaning, especially beauticians, whose professional skill level, professional ability and service quality determine the time from opening to profit, which runs through the development of beauty salons.

Beauty salons of a certain scale should be strictly and orderly staffed, and the staffing should be based on the principle of less but better. Practitioners must receive formal training and hold primary or intermediate beautician certificates; If you are an untrained person, you might as well go in person.

5. Market research

Investigate the surrounding residents, shopping malls, analyze the crowd (office workers, baby mothers), people's needs, and the number of beauty salons;

1) location, located in commercial areas, residential areas and business districts, with a large population flow.

2) Analysis of consumption level and consumption habits. At present, most consumers in beauty salons are female friends, so we need to find out women's needs and consumption views, prescribe the right medicine and better grasp their hearts. At the same time, we need to investigate the number of women around us. What age group? Of course, you can also determine whether the shops around the community are higher or lower than the general urban price. These things directly determine the direction of your later choice of store products, whether to do high-end projects or low-end projects.

3) Competitive peer survey determines your future development. Four to five beauty shops occupy 5 kilometers of territory. How can this be mixed?

6. Advertising planning

The color of decoration, the writing of signs, and appropriate media such as newspapers and radio stations, Weibo, WeChat, popular Tik Tok, Little Red Book, etc. are drained to the store;

7: Related procedures

Mainly business license, tax payment certificate, fire control, sanitation and other procedures, for individual beauty shops need the following procedures:

1. Go to the Industrial and Commercial Bureau for name approval first. 2, with the name approval certificate to the health and epidemic prevention station for health permits. 3. Bring three one-inch photos, the original and photocopy of the ID card, and the original and photocopy of the rental contract to the local industrial and commercial office for business license.