Three certificates became two certificates, business license and production license. It is not easy to apply for cosmetics allowed by cosmetics. Need factory personnel, operating expenses, production equipment, filling equipment, etc., it is difficult to be a cosmetics factory without stable customers.
To put it another way, how much does it cost for a brand to brand cosmetics? How much start-up capital is needed for cosmetics OEM.
Let's understand this problem first. As we have learned before, product cost = packaging material cost+internal material cost+service cost. Internal and external costs are well understood (outsourcing material cost, inland beam pasting cost). Service costs include product planning, design, procurement of packaging materials, formulas and other services. Some costs are directly included in the internal material costs during ODM processing, and the product production costs include product filing costs, logistics transportation, warehousing management costs, etc.
Cosmetic OEM costs a lot and involves many factors. It is difficult to work out exactly how much money is needed. I can draw a range and apply my own brand according to my own situation. I roughly calculated that if we want to make a series of products, the startup company will need about 654.38+0 million, including product long-distance running, labor cost, office expenses, marketing expenses, venue rent and so on. Of course, there are also 60,000 start-up funds from customers.
The following is the approximate composition of a brand cost of cosmetics OEM, and the specific details depend on different products. The cost of cosmetic OEM is as follows: cosmetic OEM cost = registered company cost+packaging material cost+formula material cost+processing fee+service fee+filing fee+freight.
What is the retail price of cosmetics? Product price = marketing expenses+management expenses+production costs+brand premium. Product pricing strategies are different. Many retail prices *( 10%-20%)= production cost. Cosmetics industry is an industry that makes consumers beautiful. Brands will invest a lot of advertising expenses, hire celebrity spokespersons and establish emotional communication with consumers. Marketing expenses are the expenses of advertising star endorsement, grass planting content promotion and so on. The product price accounts for 30%-40% of the product price, and the management fee is the team.
I. Service cost
1. Company registration and trademark registration fees
Under normal circumstances, the company registration fee is about 2000 yuan, and if it is successful, it can be completed in 5-8 working days. If there is a relationship, you can drag on the relationship to help. If you have nothing to do, you can find some third-party agents to register the company directly online. Now many friends like to register Hong Kong companies. There are several restrictions on registering the name of a Hong Kong company, and the overall cost is about 5,000 yuan.
To do cosmetics OEM, you only need to get the electronic receipt of trademark acceptance, which usually takes 2-3 months. The company's trademark application fee is around 300 yuan, and the prices in different regions are slightly different (some of them are overcharged). In addition to 300 yuan, third-party organizations will also charge fees ranging from-1000 yuan from 800 yuan. The TM bid will get the acceptance receipt within 15 working days, and the right to use the R bid usually takes about one year. The brand of R watch quoted for sale by a third party organization is about 20,000 yuan, and the trademark of 40,000-50,000 yuan is very good. There are even hundreds of thousands or even millions of trademarks, and the trademark "Imperial Princess" is about 400,000 yuan.
2. Product inspection and filing fees
Different testers charge different fees. In the whole testing process of cosmetic OEM products, we don't earn any fees for OEM brands. Generally, the inspection fee is between 360-450 yuan, and the inspection service and sample delivery fee will be delayed by 800-900 yuan.
Different products have different testing fees. The general inspection time is 7- 10 working days, and the inspection pass rate reaches the third party, you know.
The national cosmetic filing fee generally ranges from 800- 1200 yuan. Cosmetics OEM enterprises uniformly assist customers to handle filing, testing reports and other related procedures, and the charging standard is the cost of each single product, and no other fees will be charged.
Where is the morning goods? 3. Service charge
Mainly involved in design, packaging and planning. Different factories have different strengths, and the service fees charged are also very different. The big factory is rich in design ability and packaging material resources, and the planning team is strong. Focus on production and service, the ability is above many peers, and the corresponding service fee also has certain threshold requirements. The outsourcing design of a small factory costs about 3,000-8,000 yuan for a single product, 5,000-10,000 yuan for a set of boxes, and the whole box design cost is more expensive, ranging from 30,000-50,000 yuan. Of course, the price varies with the level of designers.
4. Handling fee
Making cosmetics is like making a component. It takes manpower and machine tools to combine scattered things. The processing fee varies according to the packaging structure of different products in different categories. Common processing costs involve disinfection, filling, code spraying, labeling, plastic packaging and other links. Processing costs range from RMB, and the processing costs of complex products will be higher. Generally speaking, there is still a lot of room for discussion on the processing fee of the factory, mainly depending on the workload done by customers. Because of the large quantity, workers will strive for perfection when they do it, and the cost of maintenance and machine wear will be shared. The same product, the quantity of 6.5438+million and the quantity of 6.5438+million, the bargaining power is completely different.
Second, the cost of packaging materials.
Different suppliers have different requirements for packaging quantity. Generally, 30,000 pieces of aluminum foil bags, 3,000 pieces of glass bottles, 5,000 pieces of white (transparent) hoses, 10000 pieces of colored hoses, 5,000 pieces of paper boxes, 5,000 pieces of essential oil in wooden boxes and 300 pieces of paper tubes. You can make dozens of special cartons.
The production time of glass bottles is about 45 days, and the proofing time is 5-6 days. Aluminum foil bags and cartons are usually produced in 15 days, and many factories did not have aluminum foil bags and cartons before. This needs to be discussed with professionals. The hose production time is about 25 days, and the proofing time is 7- 10 days. The production time of plastic bottles is about 20 days, and the proofing time is 7- 10 days.
The above data are for reference only, and the specific quantification needs to be communicated with the packaging material supplier in detail. Novices don't know how to say it, but they can also give it to cosmetics manufacturers, but the general manufacturers have to charge a certain value-added service fee, which belongs to ODM.
Third, the internal material cost.
The internal material part, that is, the part where we are responsible for R&D and production. The cost of cosmetic materials can be controlled by ordinary customers. Determine the price according to the effect and the positioning of brand customers.
Cosmetic OEM is flexible and can have many prices. Unlike selling some ready-made things, just bargain.
Being an OEM is equivalent to customization and class standardization services. We can recommend the mature formula to our customers and friends. If you are not satisfied, you can also let us sample according to your requirements.
So the cost can only be an interval quotation. For example, the general efficacy of cleaning products may be tens of dollars a kilogram. Mask products weighing 40kg to 1 kg in 80 yuan are relatively common, and the price is relatively low, probably around 25 yuan. As for some products with special effects, they are all over several hundred, such as our national cosmetic slimming products, 180-500. Both.
There is a great difference between packaging material cost and internal material cost in product cost. The most important factors that determine the product cost are the quality of packaging materials and the price of minimum order quantity, as well as the efficacy and minimum order quantity of internal materials in the formula.
mask
Common skin care products, essential products for basic skin care, high-frequency consumables for masks, and many styles of masks, which mainly solve the problem of first-aid hydration, have huge demand and many functions, such as whitening, controlling oil, shrinking pores, lifting and firming, and repairing after sun exposure. And the styles of masks are different, such as patch mask, mud mask, tear mask, soft membrane powder mask, jelly mask and cream mask. Generally, the order quantity of OEM processing is 4-5 thousand pieces, and the order quantity of many factories is 30-50 thousand pieces. Big manufacturers not only consider the order quantity, but also look at the processing strength of the brand. The first order quantity will not be too high, ranging from 50,000 pieces to 654.38+10,000 pieces, and there will be certain requirements for returning the order later. The price of internal materials has a great relationship with the efficacy of the formula. The basic price of brand mask hydrating is 20-200. The price of the lining of the sleeping mask ranges from 30-80 yuan/kg, mainly according to the requirements of functional customers.
Regarding mask packaging materials, the minimum order quantity of mask aluminum foil bags is about 30,000 pieces, and the factory will quote a high price of 1000 pieces of mask bags. Mask cloth depends on the style. Tencel film cloth, silk film cloth and bio-fiber mask are very different, and 10 thousand pieces can also be ordered. The price starts from RMB, and the minimum order quantity of color box is not very high. There are many factories with 1000 boxes, generally three.
The price of hydrating and moisturizing mask is equivalent to 65438+ 0-2 yuan per tablet = aluminum foil bag+mask cloth+color box /5+ assembly fee+filling fee.
Efficacy mask is equivalent to 65438+ 0-2 yuan per tablet = aluminum foil bag+mask cloth+color box /5+ assembly fee+filling fee.
(Remarks: Some masks are as cheap as 30 cents, and the quantity is relatively large. These prices are calculated according to the minimum quantity price, so we won't discuss how to lower the purchase price in large quantities here. )
cleansing cream
Facial cleanser and cream are common facial cleansing skin care products, and the products are usually not expensive. Common cleaning products on the market include facial cleanser, cream, foam, gel, powder cake, beans, mousse, etc., which have functions of whitening, controlling oil, shrinking pores and removing blackheads. As the first step of skin care, no matter how much effect is added, the effect is not satisfactory, and consumers are getting to know the product more and more.
For the processing of facial cleanser, the order quantity of manufacturers is slightly higher than that of face cream, 50k g- 100kg for small factories and 500kg for large processing enterprises. Most facial cleansers are 100g and 120g, and only 1kg can hold 10 bottles and 100kg.
Facial cleanser = inner material+hose+color box
The structure is simple. The price of the inner material is slightly different according to the different types of facial cleanser, and the price is not very expensive. The price of amino acid facial cleanser is around 60 yuan, the price of soap-based facial cleanser is around 30 yuan, and mousse is also very cheap. Hose 1 yuan -2 yuan, mainly bottle cap 1 yuan, the price of bottle body is monochrome or several layers, and the processing price of single product is about 8 yuan.
Cosmetic processing plants earn internal material costs, cosmetic outsourcing color boxes earn packaging costs, and advertising planning companies earn consulting services.