The hotel is easy to open. If there are no customers, everything will be lost, so the management mode and marketing strategy of the hotel are very important. With the full liberalization of the domestic epidemic, the demand for tourism is growing. Traveling abroad is definitely not a day or two, but more than three days, so many young people also see this opportunity to go home and open their own hotels, but hotels are easy to open. If there are no customers, nothing will be lost. Therefore, the hotel's operation mode and marketing strategy are very important. Today, the small series of concave-convex environmental art design will talk about the hotel's operation mode and marketing strategy, hoping to help the hotel's friends. Four modes of B&B marketing 1.0 mode: ota+ short rent promotion mode: mainly relying on ota and short rent platforms, and the platform customers account for more than half of the applicable types: B&B in mature competitive markets, mainly hotels in ancient towns, with more homogenized products. Marketing 2.0 mode: OTA+ short rent+product platform sales promotion mode: relying on OTA and short rent platform sales as the main sales platform. At the same time, the product platform is used as an auxiliary platform. Type of application: quality of tourist destination. Tourism B&B Marketing 3.0 mode: ota+ short rent+product platform+new media promotion and sales promotion mode: sales are carried out by relying on ota and short rent platforms, with product platform as the auxiliary platform. In addition, the application types of new media content promotion (Little Red Book, Tik Tok, comments, travel photos, etc. ): Network celebrity B&B, featured B&B, and some head B&B products are marketed at various destinations. 4.0 mode: ota+ short rent+product platform+self-operated platform+new media promotion and sales promotion mode: relying on ota and short rent platforms for sales, with product platforms as auxiliary platforms and self-operated channels (micro-official website, media enterprise number, etc.). ). Plus the promotion of new media (Little Red Book, Tik Tok, comments, travel photos, etc. ), applicable type: On which platforms should high-end brand B&B and chain brand B&B be launched? On which platforms should the village house be sold after opening? First of all, OTA travel platforms such as Ctrip, Flying Pig and Meituan refer to Ctrip, including Ctrip, Tongcheng, Yilong and Tieyou. Flying Pig refers to Ali series, including Flying Pig, Alipay, Taobao, Tmall and other media refers to Meituan: including Meituan and public comments. In addition to these three mainstream platforms, there are platforms such as Mama Donkey and Tuniu, in addition to their own platforms. Followed by Airbnb, Tujia, short rent Pig, Airbnb's short rent platform is not much distributed. Tujia, which is mainly based on its own platform, belongs to Ctrip's short rent platform and has the key resources of Ctrip. So many orders from Tujia come from Ctrip's B&B channel and where to go. At present, Pig short rent is deeply bound with Flying Pig. In addition to doing a lot of media distribution on Little Red Book, it operates very deeply on Flying Pig, and then there are tourism product platforms such as Geometry B&B and Weekend Hotel. Geometry and Weekend Hotel belong to the earlier holiday product platform made by WeChat official account, and mainly rely on their own fans and communities to operate. Finally, there are self-operated platforms such as Xiaohongshu Enterprise, Tik Tok Enterprise and Micro official website. Here, I want to remind you that the occupancy rate is not directly proportional to the number of online platforms, but only related to the matching degree of your products and platforms and your marketing and operation level of platforms, so it is really super important to choose and operate a good platform.