Chinese mainland is197965438+1On October 28th, Shanghai TV station broadcasted the first TV advertisement in China history-tortoise Yang Rong wine. This is the first TV advertisement in Chinese mainland, which opens the first page in the history of TV advertisements in China. Before 1979, China TV station did not accept advertising business. On March 15 of the same year, Shanghai TV even broadcast the first foreign TV advertisement in China history-Swiss radar watch. After that, Chinese mainland TV stations began to broadcast advertisements.

brief introduction

The advertisement for "tortoise tonic wine" is about 1 minute and 35 seconds long and consists of 3-5 illustrations. It doesn't use any motion shots, and it looks like a TV newsreel in form. The advertisement was broadcast 8 times on Shanghai TV station. It marks the beginning of Chinese mainland TV advertising media, and this day has also become the founding day of China TV advertising media.

1979165438+1October, Shanghai TV signed an agreement with Hong Kong Pacific to broadcast Japanese Citizen Watch for one year, with a total amount of HK$ 65438 +0.3 million.

1979165438+10, Publicity Department of the Communist Party of China approved news organizations to undertake advertisements. 65438+At the end of February, CCTV started advertising business.