Recently, China Food and Drug Administration released 10 false advertisements for health food, among which "Vita Vinegar in 1999" was impressively listed.

According to the notice, the product approval number is Wei Shi Jian Zi (1996) No.053, and the certificate holder is Luoyang Jiujiuling Vinegar Health Products Co., Ltd. In the advertisement labeled "99-year-old Vita Vinegar" published on the website of "Luoyang 99-year-old Vita Vinegar official website", it appears that "drinking 99-year-old vinegar is much more magical than taking medicine, and then checking the ovaries, no ovarian cysts, 99.

According to the website of Luoyang 99-year-old Vita Vinegar official website, "99-year-old Vita Vinegar" was produced by Luoyang 99-year-old Vinegar Health Products Co., Ltd. and approved as a health food on June 1996. At present, the website has deleted the advertisement marked "99-year-old Vita Vinegar" mentioned in the notice.

According to the circular, 10 health food advertisements have some problems, such as unscientific efficacy assertion, expanding the promotion of cure rate or efficiency, and using patients' names or images as efficacy certificates, which deceive and mislead consumers and seriously endanger public food and drug safety. At present, the food and drug regulatory authorities have informed the relevant departments to investigate and deal with their illegal acts, and the relevant food and drug regulatory authorities should take back the advertisement approval number within the validity period according to law.