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Huzhu highland barley wine publicly responds to market rumors.
At the meeting, the news media in Qingdao and the province asked questions about how the rumor came about, the attitude towards the rumor, where the distiller's grains went, and why the winery didn't smoke. Regarding the statement that "wineries don't make wine at all, they are all blended", Li said that Huzhu highland barley wine always insists on pure grain brewing. The company's existing highland barley planting area is 250,000 mu, of which 6,543,800 mu is an organic highland barley planting base. In addition to purchasing a large number of high-quality raw grains, the company also has the largest koji-making workshop, fermentation pit and brewing workshop in Qinghai Province and even the northwest region, and has the most advanced brewing technology and testing equipment, which provides conditions for the company to adhere to pure grain brewing.

"In the development process, our company attaches great importance to environmental protection, investing 30 million yuan to change coal into gas, and the smoke emitted from the chimney is no longer smoke, but steam generated by humidification distillation." Regarding the problem that "the chimney of the winery does not smoke, and the winery can't smell the distiller's grains", Li said that through the technical blessing in recent years, the company has now put the "wine" that can be smelled into the bottle, and the company can save 1 100 million yuan every year through this technology.

Feng Shengbao, deputy general manager of the company, said that the company produces about 50,000 tons of distiller's grains every year. In the past, distiller's grains were piled up on the spot. When stacked on site, the smell of distiller's grains volatilizes more, so people can smell the smell of distiller's grains. Now the distiller's grains can better meet the production needs and environmental protection requirements of enterprises. The company set up a distiller's grains factory near Huzhu Green Industrial Park, and treated the distiller's grains at a low price to large aquaculture households, Liandian Village and surrounding villagers, which promoted the good development of aquaculture in the county.

Li also said that as a leading enterprise of highland barley wine, the company has been committed to improving product quality, and the test results of liquor testing centers have been recognized by nearly 100 institutions in dozens of major countries around the world, paving the way for the international development of highland barley wine industry. In the future, the company will take this incident as an opportunity to continuously increase the opportunities for face-to-face communication with consumers, improve the quality, and turn this incident into a good opportunity for brand communication.