Guozhen is a brand of health food and nutritious food under the New Era Health Industry Group. Brand positioning is "China health, gathering the essence", with "nature, science and technology, balance" as the core values. In recent years, a variety of health foods and nutritious foods under the brand of Guozhen have been widely recognized by all walks of life, and they are "China Aerospace Special Health Foods". Guozhen trademark was recognized as "China Famous Trademark" by the State Administration for Industry and Commerce.

The national business card is a symbol of national honor of domestic individuals, collectives or cities. The "national business card" will be assessed and issued by the state department. At present, China's "national business card" application and declaration, evaluation and audit, and distribution department setting are all in the stage of perfection and exploration.