Marketing planning case model essay, marketing promotion is an indispensable weapon for enterprise brand and product development. Because more products and users' needs are connected, many enterprises will choose to set up their own operation teams to formulate marketing plans. The following is a sample marketing plan.
Marketing plan case 1 1. Activity theme: Happy Mid-Autumn Shopping Festival, thriving every day, winning the lottery.
2. Activity time: September 9-September 18 (10 day).
Three. Main activities:
Activity 1: Shopping in 50 yuan with prizes every day.
1. Activity time: September 9-September 18.
2. Activity content: During the activity, customers can exchange one lottery ticket with their credit card, and exchange 100 yuan for two, and so on. Buy more and change more. Mid-Autumn Festival lucky draw plan. Customers can participate in the circular lottery held at 6 pm every day with the lottery ticket. A lottery ticket, many chances to win.
3. Award setting:
First prize: xx automatic washing machine, 10 set per day, 10 set per day *** 100 set per day.
Second prize: xx induction cooker, 20 sets per day, 10 day ***200 sets.
Commemorative prize: a set of Libai barrel washing powder, 100 barrel/day, 10 barrel/day *** 1000 barrel.
The winner will receive the prize within 3 days from the date of winning the prize.
5. Winners are required to pay 20% personal income tax, which will be collected and remitted by Xinglong Mall.
6. The final interpretation right of this activity belongs to Xinglong Mall.
Activity 2: Mid-Autumn Moon Cake Festival
1, the top ten gift boxes of cakes in China: Beijing Daoxiang Village, Beijing Holiland, Shanghai Xinghualou, Xi Miqi, Guangzhou Restaurant, Guangzhou Lianxianglou, Zhongshan Budweiser, Chengdu Tianlun, Xinjiang Maiquer, and Hong Kong Ronghua. You can taste the top ten famous moon cakes in China by buying one box. The planning scheme is the Mid-Autumn Festival lucky draw scheme ().
2. Four versions of Mid-Autumn Festival gifts are quick: the teacher's kindness is unforgettable-to send the teacher, to know the grace of the encounter-to send the leader, the family is supreme-to send relatives, to reciprocate-to send friends.
3. On September 8th, at 6pm, the Happy Mid-Autumn Shopping Festival was grandly opened.
On the evening of April 18, 18: 30-20: 30, the "Mid-Autumn Festival Night" was a large-scale song and dance party.
5. From September 9 to September 7, 17, a large-scale show and special performance by well-known moon cake manufacturers.
6. Crab exhibition, alcohol and tobacco exhibition, fruit exhibition
Activity 3: Related promotion activities:
Teachers' Day department stores send gifts.
Wedding big action-wedding supplies month, gold shop, men's and women's clothes, bedding wedding gifts.
On September 9th, Xinglong Shoes City 99 yuan =200 yuan bought shoes.
Autumn clothes are all on the market.
Marketing Plan Case 2 Activity Background: "Singles Day" has changed from an online festival to a popular festival for young friends, and has also evolved into an online shopping carnival. Whenever Singles Day comes, shopping malls, restaurants and amusement places will plan Singles Day activities with the help of the festive atmosphere to attract customers. In this young and fashionable festival, Prittie Salsa Beauty Salon launched a special activity "Singles Day is not lonely".
Now the weather is getting drier and colder, and it continues to be dry and hot after autumn. Therefore, from the current consumption situation of beauty salons, we can know that consumers mainly spend on whitening and repairing in early autumn when they enter the store in different seasons, but now they mainly spend on moisturizing and maintenance. Therefore, using Singles Day to carry out promotional activities is not only a good opportunity to enhance visibility and image, but also a good opportunity to seize business opportunities.
Theme: Simplicity is with you on Valentine's Day.
Activity time: 1 1 October ~ 1 1 October.
Venue: Prittie Sha Beauty Salon's major direct sales stores
Target audience: all new and old single female customers of Prittie Sa.
Objective: It coincides with Singles' Day, in order to make all single female customers feel the simple warmth and get a wonderful experience in this festival. During the "Singles' Day", combined with the season, climate and other issues, the beauty salon hereby launched promotional products such as hydrating, anti-drying and repairing, which were widely welcomed by female friends. I hope to take this opportunity to establish a harmonious and warm communication platform with customers. It can bring more new friends to Pritisha and enhance the consumption market share of beauty salons.
Activity promotion:
1, "Singles' Day" was originally a festival spread from the Internet, so the publicity should focus on network publicity planning. First of all, the publicity information about this activity was published in Prittie Sally Beauty Salon official website, the official Weibo and the forum. Publish the activity content on the internet about two weeks in advance.
2. During the activity, leaflets and coupons will be distributed in crowded places, streets and major commercial roads.
3. As long as customers spend a certain amount in the store two weeks before the event, they will issue holiday coupons and experience coupons. And decorate the entrance of the beauty salon, put up posters and hang banners at the entrance of the beauty salon.
Precautions:
1, do a good job of registration at the front desk and record the customer's name and information.
2. Train employees in activities, in order to thank customers, tap their potential consumption power and stabilize customers. Therefore, in the process of activities, we should pay attention to every link from the customer entering the door to the end of consumption, keep smiling and be kind to others.
Activity content:
1. Members of beauty salons can participate in this activity during the activity, get a 20% discount with their membership cards, and get skin care experience coupons. If the points in the membership card reach 500 points or above, you can experience a moisturizing and hydrating project in the store for free with the membership card.
2. Non-member customers can enjoy 8.8% discount directly when they spend 288 yuan in the store during the activity. And give a Pritisha membership card and a skin care sample provided by Pritisha.
Note: the activity experience is subject to the validity period in the store.
Marketing Plan Case 3 What does the marketing promotion plan include?
1, marketing opportunities analysis
In the marketing promotion scheme, marketing opportunities analysis is the key link, which mainly manages the information in marketing and measures the main market demand. Analyze the main macro factors in marketing planning, including technology, environment, natural environment and social environment. , need to analyze the consumer market and buying behavior, need to analyze the group buying market and buying behavior.
For example, in the process of understanding the group buying market, who participated in the understanding of the government market, and the comparison between the group buying market and the consumer market, and so on.
2. Develop marketing strategy
In marketing promotion, the most technical link is development, and marketing strategy is also a key link. There are not only the challenges of new product development, but also the analysis of the external environment.
Organizational arrangement and architecture design are all aspects that need attention. To manage new products well, we should understand that the development process of new products includes business analysis, including market testing and so on. At the same time, there is also a market challenger strategy, which needs to determine competitors and strategic goals before choosing a strategy.
3. Sales plan
What are the main marketing schemes in the marketing promotion scheme? Familiar with product line management, product brand and packaging management.
At the same time, the product line is analyzed to understand its length and characteristics. You need to set a reasonable price, choose a pricing target, determine your own needs and estimate the cost.
At the same time, it is necessary to analyze competitors, their costs, their prices, choose pricing methods, and finally determine the price of products to complete a complete marketing plan. The above is the content of the whole marketing promotion, and any link determines the fluency of the final marketing plan.